在新时代体育产业发展进程中，我国体育产业结构性失衡问题显得尤为突出，而推进体育产业 供给侧结构性改革对破解体育产业结构性失衡具有现实意义。采用供给经济学、产业经济学等相关理论， 剖析我国体育产业结构性失衡的表现形式，解构我国体育产业结构性失衡的形成原因，探寻我国体育产业 结构性失衡的供给侧破解路径。研究表明：（1）我国体育产业结构性失衡表现在：体育产业的产值结构、就 业结构、需求结构、供给结构等方面。（2）体育产业结构性失衡的形成原因有：经济体制决定体育产业结构、 体育发展战略固化体育产业结构、大众需求结构刚化体育产业结构。（3）供给在与需求的关系中处于主导地 位，以及供给创造需求是供给侧破解体育产业结构性失衡的理论基础。（4）体育产业结构性失衡的供给侧破 解路径为：明晰政府与市场边界，发挥市场在体育资源配置中的决定性作用；完善体育产业结构政策，发挥 体育产业在体育发展战略中的作用；推进体育供需平衡，发挥体育产业在促进体育消费中的作用。

In the course of the development of the sports industry in the new era，the structural imbalance of the sports industry is particularly prominent，and it is of practical significance to promote the structural reform of the supply side of the sports industry to solve the structural imbalance of the sports industry. Using knowledge of supply economics，industrial economics，and other relevant theories，this paper analyzes the manifestations and causes of structural imbalances in China’s sports industry，and explore the supply side solution to the structural imbalance of China’s sports industry. The research shows that:（1）the structural imbalance of China’s sports industry is manifested in the following aspects：the output value structure，employment structure， demand structure and supply structure of sports industry.（2）The causes of the imbalance of sports industrial structure are as follows：the economic system determines the sports industrial structure，the sports development strategy solidifies the sports industrial structure，and the mass demand structure stiffens the sports industrial structure.（3）Supply plays a leading role in the relationship between supply and demand，and that supply creates demand is the theoretical basis for supply side solution to solve the structural imbalance of sports industry.（4）The supply side solutions to the structural imbalance of sports industry are as follows：to clarify the boundary between the government and the market，to play the decisive role of the market in the allocation of sports resources；to improve the policy of sports industry structure，to play the role of sports industry in sports development strategy；to promote the balance of sports supply and demand，and to play the role of sports industry in promoting sports consumption.

G812、G80-05

教育部人文社会科学研究青年基金项目：新时代中国体育产业高质量发展的结构性矛盾与供给侧改革路径研究（19YJC890035）；江苏省社科基金青年项目：新时代江苏体育产业助力体育强省建设的实现路径研究（19TYC003）