数字经济已被视为我国经济增长的新引擎，推动其与体育产业深度融合是在新发展阶段下实现经济高质量发展和推动体育产业转型升级的必然举措与现实导向。运用文献资料、专家访谈、逻辑分析等研究方法，基于数字经济时代，从外源、内源两个维度探讨数字经济与体育产业深度融合的动力机制。研究认为，产业政策、消费需求、数字市场分别从外部提供了驱动力、拉动力以及拓展力；内源动力主要包括竞争推动力、技术变革力以及平台支撑力。针对数字经济与体育产业深度融合过程中所面临的现实困境，从政府、资源、产业、企业等4个层面，提出加大数字体育制度建设，保障政策高效落实；推动数据资源规范流通，实现数字技术惠普共享；加大体育产业革新力度，健全数字体育发展体系；制定体育企业转型规范，发挥龙头企业引领作用等路径。

The digital economy has been regarded as a new engine of economic growth，promoting its deep integration with the sports industry development is the inevitable measure and realistic guidance to promote the transformation and upgrading of the sports industry under the new development stage. Based on the background of the digital economy era，this paper discusses and constructs the dynamic mechanism and correlation of the deep integration of digital economy and sports industry from external and internal sources by using literature review，expert interview and logical analysis methods. According to the research，industrial policy，consumer demand and digital market provide the driving force，pulling force and expanding force respectively from the outside. The internal driving force mainly includes the driving force of enterprise competition， the revolutionary force of digital technology and the supporting force of network platform. In view of the realistic difficulties faced by the deep integration of digital economy and sports industry，it is proposed to increase the construction of digital sports systems and ensure the efficient implementation of policies from four levels including government，resources，industry，and enterprises； it is also proposed to promote the standardized circulation of data resources and the inclusive sharing of digital technology； strengthen the sports industry innovation，perfect the digital sports development system； formulate transformation norms for sports enterprises and give full play to the leading role of leading enterprises.

F49；G812

教育部哲学社会科学研究后期资助项目（21JHQ086）