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1.
基于电子设备制造业上市公司2016年财务数据,采用杜邦分析法识别出企业的差异化战略、低成本战略和低成本差异化战略,在此基础上运用超效率DEA方法,考察不同竞争战略企业的绩效,分析战略的有效性。结果表明:我国电子设备制造业实施差异化战略的有效性较高,差异化战略在电子设备制造业易建立起竞争优势。  相似文献   

2.
企业的竞争战略决定了企业在其所属行业及市场上获得有利的竞争地位。该文通过对安利(中国)日用品有限公司采用的产品差异化战略、营销差异化战略与创新战略的分析,揭示了安利在中国直销行业中建立竞争力、成为市场领导者并增强企业规模和综合实力的原因。  相似文献   

3.
本文从竞争战略的角度来分析屈臣氏的经营案例,探讨差异化战略在屈臣氏经营中所发挥的作用,主要体现在产品差异化、渠道差异化、价格差异化及促销差异化上,希望能给予中国零售企业有所启示.  相似文献   

4.
差异化战略指导下的企业成本控制重在通过产品(服务)的独特性赢得市场地位和竞争优势,从而改变“成本越低越好”的传统成本控制理念,在成本一定的前提下通过提高收入来获得高额利润。以差异化战略为指导实施企业成本控制,重点在于抓住环境扫描、差异化战略选择、差异化战略实施、核心能力培育等核心环节,实现企业的“差异制胜”。  相似文献   

5.
差异化战略又称别具一格战略、差别化战略。实现差异性战略,可协助企业创建自身防御竞争体系,避免来自同行业中直接的竞争,从而获得更高的利润水平。本文以李宁公司采用的竞争战略为例,讨论企业如何制订自己准确的竞争战略。  相似文献   

6.
差别化经营--我国家电行业获得优势的途径   总被引:1,自引:0,他引:1  
随着中国加入WTO和经济全球化的发展,要想在激烈的国际竞争中生存和发展,中国家电企业在坚持成本领先竞争战略的同时,更要重视差异化战略,提高自身的竞争能力,增强企业活力。通过理论上分析提出可行的差异化方案,为我国家电企业谋求可持续竞争优势提供理论根据。  相似文献   

7.
专业建设是高职院校战略管理的核心内容。科学运用成本优先战略、差异化战略、集中化战略、多样化战略、国际化战略等理论,构建与优化学校专业体系,对提升学校的核心竞争力,形成竞争优势、规避竞争风险具有重要意义。  相似文献   

8.
波特认为差异化和成本领先这两个基本战略通常是不相容的,通常企业要在两者中做出选择,否则就会“夹在中间”。文章认为差异化和成本领先并不互相排斥,并讨论了差异化可以成为企业获得成本领先的可能性条件框架,以及在超竞争环境下差异化和成本领先的组合是获取持续的竞争优势的选择。  相似文献   

9.
平衡记分卡作为一种战略管理方法分别从财务、客户、内部业务流程和学习与成长四个维度对企业进行综合考察和评价。本文将平衡记分卡与差异化竞争战略结合,对密切客户差异化战略和平衡记分卡相结合的战略管理地图以及产品领先差异化战略和平衡记分卡相结合的战略管理地图,进行了理论阐释与案例分析。  相似文献   

10.
旅游电子商务企业的竞争战略   总被引:2,自引:0,他引:2  
电子商务是我国旅游业参与国际市场竞争的重要手段。企业的竞争战略分业务层战略和公司层战略,业务层上的成本领先和差异化战略仍然是旅游电子商务企业进行有效竞争的手段,而在公司层上的并购与战略联盟则可能给企业创造持续的竞争优势。  相似文献   

11.
The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity.  相似文献   

12.
风的曲线     
Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose.  相似文献   

13.
Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F.  相似文献   

14.
《海外英语》2007,(5):44-45
It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,  相似文献   

15.
一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/  相似文献   

16.
《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?  相似文献   

17.
Different nations have different social cultures, and the social culture of every nation is developing with the development of the nation, language is greatly influenced by social culture, which enables language to possess national and historical characteristics. Word is the smallest, independent, meaningful linguistic unit of language. It can well reflect the national and historical characteristics. From synchronic aspect, the social and cultural influence on word meaning is mainly embodied in conceptual and associative meanings of word. The incorrespondence of word meaning is a phenomenon that exists in both conceptual and associative meanings of word among different languages. From diachronic aspect, the development of social culture causes some changes of word meaning to some extent. Therefore, social culture plays a key role in vocabulary learning and mastery of a language.  相似文献   

18.
汉字倒说     
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。  相似文献   

19.
20.
《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.  相似文献   

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