谈企业文化在CI设计中的塑现

CI设计是一种创造企业文化形象、增强企业文化形象影响力、改善企业管理的有效工具。CI设计的过程正是将企业文化渗透到企业经营当中的完美过程。其作用主要有：塑造企业个性化（即差别化）使之被社会公众认知，产生消费者价值认同感，树立企业感觉形象，形成品牌崇拜价值等。     

麦当劳企业的形象设计对我国国有企业的启示

通过介绍麦当劳企业的形象设计,提出品质、服务、清洁和价值这一企业理念,得出形象是公司的无形资产,企业应大力提高自身形象的结论,并具体分析提高企业形象的五要素:产品质量、经营信誉、社会责任、全员公关及企业文化、指出我国国有企业应通过学习、借鉴,开始重视并逐步提升企业自身形象。     

浅析新时期先进企业文化的有效性

企业文化是企业的精神象征,它体现了企业的精神面貌和形象。建立先进的企业文化为提高员工素质和自我约束能力;提升企业的核心竞争力;强化企业经营和管理能力;促进企业发展提供了保证。本文就建立企业文化的有效性进行了初步的分析探讨,希望对加强企业文化建设,促进企业发展有所帮助。     

浅议新闻宣传促进企业文化建设

新闻宣传是企业文化的传播载体,是企业文化发展不可缺少的工具。一个企业要在社会上树立良好的形象,不仅要靠过硬的产品质量和周到的服务来实现,更需要在长期的生产经营活动中不断实践总结,提炼出自身特色文化,通过新闻宣传等手段不断地宣传自我、展示自我进而塑造形象,提高企业的知名度和美誉度,增强员工的荣誉感、自豪感和责任感,从而达到促进企业发展的目的。     

文化:企业直接面对的第四次浪潮

环视今日企业生存发展之空间,文化经营、文化管理,已成为企业图生存、求发展、开拓海内外市场的主旋律。从产品形象到市场营销,从企业理念到广告创意,从工业设计到企业软件开发,文化的冲击力和影响力无处不在且日益明显。企业间的文化竞争将成为市场竞争的主要内容之一,对企业的生存和发展产生不可估量的影响。近些年来,国外经济学家、     

企业文化是企业发展的灵魂

企业文化是企业经营实践中所形成的价值观念和行为方式的总和,是企业生存和发展的灵魂。企业文化在中国现代企业经营中的作用日渐凸显出来,成为企业经营深厚的基础和根本要素。有无深厚的文化底蕴,是否拥有博采众长又独具特色、富有个性化魅力的企业文化,直接决定着企业的市场竞争能力,决定着企业的发展。     

浅谈企业文化

企业文化是企业团队在经营过程中体现出来的价值观,是企业发展到一定阶段形成的稳定的文化观念、历史传统、经营理念和精神风貌,通常是指企业独特的指导思想、发展战略、经营哲学、价值观念、道德观念和行为习惯等。一、企业文化在企业发展中的作用1、企业文化是企业管理的灵魂     

企业创名牌三关键

名牌是企业在市场经营中的竞争砝码,创名牌是企业在新时期创新优势的关键.设计具有高文化含量,能暗示产品功能,简洁明快、独特、新颖、响亮、高气魄的商标是企业创名牌的大前提;商标及时注册是创名牌的法律保障;树立全员全方位质量意识,保证产品包装、规格、品种、经营环境不断创新,服务质量创优,科技当家是创名牌的核心;巧用传播媒介,树立美好形象是创名牌的保证.     

试论企业形象的塑造对企业经营发展的重要性

海尔凭借其优秀的品牌形象日益发展壮大,成为目前国内成功企业的代表,企业要发展就必须注重企业文化建设,塑造良好的企业形象,以形象力提升竞争力,最终取得经营发展的最大优势.     

企业文化学习辅导1

1　企业文化的概念企业文化是指在一定的社会大文化环境影响下 ,经过企业领导者的长期倡导和全体员工的积极认同与实践所形成的整体价值观念、信仰追求、道德规范、行为准则、经营特色、管理风格以及传统和习惯的总和。2　企业文化的内容体系企业文化作为一个完整的体系 ,其内容包括四个部分 ,即企业整体价值观念、企业精神、企业伦理道德、企业风貌与形象。3　企业文化的特征1 )个异性与共同性相统一 ;2 )无形性与有形性相统一 ;3)概念性与具体性相统一 ;4)共识性与代表性相统一 ;5)经济性与社会性相统一 ;6)观念性与实践性相统一 ;7)稳定…     

The transformation of an online learning community from an organised facility to an organic fraternity

An online community of learning within a distance doctoral programme was explored to determine if and how the community evolved and transformed over time. This part-time doctoral programme gathers students into cohorts and runs a structured community with students and faculty for 18 months before students confirm candidatures and begin individual work with their own supervisors for the remaining 4–5 years of study. In particular, this study sought to determine if and how the community of learning continued and developed after the 18 months of shared structured learning had been completed. This research was initiated and conducted by the students, giving insights into the community from the students’ perspective. Findings are that the community has survived and will continue in the short-term at least, but with fewer members and operating in a different manner. There has been an ongoing transformation of the community, largely driven by choice and necessity.     

Mutual Mentoring: Co-Narrating an Educative Friendship Between an Education Professor and an Urban Youth

An education professor and a high school student tell the story of their mentoring relationship, focusing on the academic journey of the protégé. The narrative attempts to give voice to both mentor and protégé as it relates an authentic win–win situation for both participants and their families. The narrative is theoretically grounded in the literature describing co-mentoring and network mentoring arrangements that are less unilateral and authoritative, and more bi-directional and relationally-based than traditional mentoring arrangements. The authors contend that since educational achievement and attainment determine to a significant degree ones participation in the American Dream, academic assistance and guidance provide a logical area of emphasis for mentoring our youth. Important recent developments in the youth mentoring movement are also discussed.Gregory J. Fritzberg is an Associate Professor of Education at Seattle Pacific University. Aragaw Alemayehu is a 2003 graduate of Ballard High School in Seattle, Washington. Address correspondence to Dr. Gregory J. Fritzberg, College of Education, Seattle Pacific University, Peterson #408, 3307 3rd Ave, Seattle, WA 98119, USA; gregf@spu.edu.     

Inspection Effectiveness: an analysis of an OFSTED inspection

Barry Carpenter, Principal Lecturer in Education, Westminster College, Oxford and Chris Stoneham, Head of Learning Support, Henry Box School, Witney, Oxfordshire, build on the advice given by Maria Landy in Vol.9 No. 1 of Support for Learning , and show how an OFSTED inspection can be a rewarding experinece.     

对教材中一道例题解答的商榷

全日制普通高级中学教科书<物理>(必修加选修)(人教版)第二册第12页例题2原题及分析解答内容如下:     

Cultivating Native American scientists: an application of an Indigenous model to an undergraduate research experience

Cultural Studies of Science Education - With growing evidence demonstrating the impact of undergraduate research experiences on educational persistence, efforts are currently being made to expand...     

论作者与隐含作者的关系

隐含作者的概念首先由韦恩·布斯提出,并很快受到文论界的广泛接受,但在作者与隐含作者的关系存在很大争议.本文试图对二者的关系进行梳理,论述几种有代表性的观点及其局限性,并以此为基础提出自己的观点.     

实验银行考核系统的设计

设计一个符合实验银行业务自身特点的实验考核系统,科学评价学生的银行业务操作技能不仅能够体现出银行会计实验的学科特点,而且大大减轻了实验教师的出题、考试、阅卷、成绩统计、试卷评析等工作量。重点阐述了实验银行考核系统的试题库模块、组卷模块、评分算法模块、查询报表模块的设计方案,以及系统实现的关键性问题;为其它学科的操作题的评分提供良好的借鉴。