Beyond Tippekampen: the origins and maintenance of Scandinavian support for the Liverpool FC

Professional sport is a highly marketable product, whereby favourite teams often become ‘overseas sweethearts’ for millions of satellite supporters and their imagined community of like-minded fans. Scandinavia has historically proven to be a fertile market for English football and is home to some of the largest supporter groups for English clubs, in particular the Liverpool FC. This article examines the origins of Scandinavian identification with the Merseyside club and how satellite supporters in the region maintain a connection with the famous brand. Scandinavian supporters highlighted the importance of the media, especially the popularity of state-run television programmes such as Tippekampen, the team’s playing style and the presence of star players in their initial support for Liverpool FC and explained how they had turned to a virtual ‘third place’ to regularly connect and engage with fellow fans and the brand in cyberspace. In a global marketplace, satellite supporters are critical for the future of many brands and this article offers a valuable case study for those who seek to exploit these markets, monetize these consumers and build equity for their team brands.     

Loyal to what? FC United's ‘shaping walk’ through football's ‘muck of ages’

This paper considers the cultural politics surrounding the formation and development of FC United of Manchester. Established in 2005 by boycotting Manchester United fans following their failed attempt to prevent Malcolm Glazer's takeover, FC United was envisaged as a radical, do-it-yourself version of the football club they wanted Manchester United to be. Driven by an idea that football and its clubs should be run in the interests of community stakeholders rather than financial investors, the supporters rejected what they saw as the more compliant and commodified relationship now demanded by attendance at or consumption of top-level English football. The paper examines how traditional notions of authenticity are articulated and understood by supporters who either embrace or reject the notion of a DIY football club. Political as well as cultural capital is at stake, disrupting traditional values of loyalty. The ambivalence experienced by increasing numbers of contemporary fans means that continuity and change seem never far apart, with football supporter culture facilitating, often simultaneously, both a yearning for what might be along with a fear for what might be lost.     

The condition of high-performance athletes in France since the Mazeaud Law of 1975

High-level athletes are accorded deferential treatment by the French state. They enjoy the status of ‘high-performance athletes', which entitles them to assistance from the state and a set of special provisions. This paper provides an overview of the political circumstances in which this status was originated and developed, from its initial recognition under the 1975 Sports Law to the paradoxical social effects that this state policy has had on its beneficiaries: the athletes themselves. The first part of the paper is based largely on a search of parliamentary archives relating to the adoption of this law, known as the Mazeaud law, while the second part is based on a survey and interviews conducted with a number of French athletes who were selected for the 1972 and 1992 Olympic Games in Munich and Barcelona respectively. In addressing these two key phases in the recognition of athlete status, its political development and its subsequent reception, the article illustrates the changes in both status and condition of high-performance athlete, based on very different time scales and inspired by fairly different expectations. Given that the present system aims to improve the position of athletes in terms of their post-competitive lives, the long-term benefit of representing France under these circumstances remains questionable.     

‘Highlander Ithimu yezwe lonke!’: intersections of Highlanders FC fandom and Ndebele ethnic nationalism in Zimbabwe

Football is one of the most emotive cultural forms through which people experience and express nationalism. The study demonstrates intersections of Zimbabwean Premier Soccer League (PSL) team – Highlanders FC fandom and Ndebele ethnic nationalism in Zimbabwe. This nationalism challenges state narratives of a ‘united Zimbabwe’ and advocates for secession of Bulawayo and Matabeleland provinces to form an ‘independent Ndebele nation’. Literature on Zimbabwean football has under-theorized its interface with football discourse. The author was an observer as participant in Zimbabwean football stadia for a four-year period observing terrace rituals, especially songs and chants during Highlanders FC matches. In-depth interviews were also conducted with selected fans to get clarity on observed issues. The study concludes that while discussing secession is criminalized and condemned as ‘tribalism’ in Zimbabwe, Highlanders FC fandom is a critical site where some people express feelings and aspirations towards establishment of a separate ‘independent Ndebele nation’.     

Supporters and football governance,from customers to stakeholders: A literature review and agenda for research

The commercial and political development of association football (soccer) in Europe has transformed the relationship between the sport and its fans. A growing political discourse has argued that football has lost the connection with its (core and traditional) supporters; a connection that should be regained by allowing them a greater say in the governance of the game as legitimate stakeholders. This article reviews the emerging academic literature on the role of supporters. It suggests that the evidence to support a case in favour of increased supporter involvement in football governance is limited. This group of literature is theoretically and conceptually incongruent and fraught with contradictions. Academic attention thus far is broadly divided into two areas with little overlap between them: analysis of supporter engagement at the macro (government/policy) level with a top-down focus, and sociological ‘bottom-up’ case studies of supporter engagement and activism at the micro level (individual clubs/supporter groups). The study of supporters has predominantly focused on them as customers/fans and it needs to articulate a new narrative around this ‘governance turn’ to consider supporters as stakeholders, hence responding to ongoing policy developments. By doing so, it will be possible to reconcile the existing disparate bodies of work to gain a greater understanding of the new demands from the supporters and, moreover, the literature will be better placed to have an impact, hence contributing to policy-making if public authorities decide to continue their existing agenda in favour of supporter involvement in football governance.     

Traditional and mediatized soccer fanship: the case of Indonesian Juventus’ supporters

Sports fanship in the contemporary era is increasingly emerging in the virtual space represented by social networks, forums and blogs. This aspect, correlated with the globalization of TV sports broadcasting, conveys a rupture of the traditional fanship connotations, often related to the geographic-familiar context and the local identity, as a primary form of sympathy between a club and its supporters. A relevant aspect of the globalized forms of fanship is represented by groups of supporters who are using the technological communication networks to create original forms of support, which are, in the case of Indonesian Juventus’s supporters, an imitation of the local practices, as chants and banners that characterize the stadium terraces. This article analyses the Indonesian fanship for the Italian football club Juventus which is explicative of the dynamics between local and global, traditional and mediatized forms of fanship and their expressions.     

More decision-aid technology in sport? An analysis of football supporters’ perceptions on goal-line technology

The introduction of decision-aid technology in sport, such as goal-line technology (GLT) in football, has generated minimal literature on supporters’ perspectives. This paper aims to investigate Scottish football supporters’ perceptions towards GLT. Two hundred and seventy Scottish supporters completed a questionnaire to assess their satisfaction with GLT and factors that influence their level of satisfaction. The majority of Scottish supporters trust the technology applied in football and favours its use. However, they are dissatisfied with GLT in part because GLT is considered to detract from the atmosphere resulting from contentious goals which supporters appreciate and lessen the debate around crucial decisions. Findings also showed that football supporters are against GLT viewing in the stadium and do not welcome future decision-aid technology in football.     

‘Brand Israel’: hasbara and Israeli sport

Until relatively recently, the state of Israel was preoccupied with its military security and paid little attention to cultural politics. However, the emergence of other ‘battlegrounds’ has seen a shift to ‘soft power’ in an attempt to generate a more benevolent global image. This paper spotlights an international sporting event which ordinarily attracts very limited interest from the mainstream media. However, when held in Israel, it created much greater interest. The paper identifies the UEFA’s Men’s U-21 tournament, held in Israel in 2013, to assess how different groups responded to the event: celebratory by the host nation and its supporters, the Israeli Football Association and UEFA; critical amongst Palestinians and their supporters in the international community. The paper identifies how the Israeli state is using ‘hasbara’ in an attempt to arrest its deteriorating international image and shows how the concept is empirically operationalized (‘hasbara in action’).     

‘Supporters,not consumers.’ Grassroots supporters’ culture and sports entertainment in the US

Abstract

Based on ethnographic research with supporters’ groups in the US, this article explores how Ultra and other global models of fandom are being appropriated by soccer fans in the US and Canada. I argue that these fans enact more than stylistic expressions of fandom but instead contest the boundaries of locally accepted models fandom. Most notably, organized soccer supporters in the US reject the notion of being simply consumers of sports entertainment and see themselves instead as stakeholders in the teams they follow and as de facto constituents that the clubs need to be accountable to. At the same time, the global and local organizational structures and histories of professional soccer confront these fans with specific restrictions in how they are able to articulate their interest as fans.     

Carnival supporters,hooligans, and the ‘Against Modern Football’ movement: life within the ultras subculture in the Croatian context

Abstract

This paper is based on sociological research on Torcida, football supporters of Hajduk Football Club from Split (Croatia). We used ethnographic methodology throughout 37 months of fieldwork (from July 2012 to August 2015) and conducted 23 in-depth interviews with hardcore members of Torcida. Although our research included the distinction between carnival supporters and hooligans, these elements are much more interconnected within the hard core of Torcida than they are separate. Because of various social efforts (sometimes coordinated with other Ultras groups) against the local and global football establishment – especially against the Croatian Football Federation and UEFA – we consider Torcida part of a wide, heterogeneous social movement against modern football. This corresponds to the self-reflection and self-perception of the core group of Torcida. Ultras subculture in the Croatian context represents a key (although not the only) social actor in bearing the AMF movement.     

Transnational fan reactions to transnational trends: Norwegian Liverpool supporters, ‘authenticity’ and ‘filthy-rich’ club owners

Despite claims that local and transnational supporters in the English Premier League (EPL) may be closer to each other in terms of commitment and ‘authenticity’, than often imagined, our knowledge about how transnational fans, as one of EPL’s global components, responds to other global developments in the league is limited, given what is known about traditional fans’ meeting with EPL’s ‘global powers’. This research investigates perspectives and attitudes of transnational fans; a set of Norwegian Liverpool supporters, and their experiences of the club’s ‘foreign’ ownership, as articulated on an interactive message board. Crucially, whereas the attitudes towards ownership are mixed, the findings suggest an adoption of ‘traditional’ fan cultures, and reinforce claims that local and transnational fan cultures perhaps are closer, and display more similarities, than imagined. Certain findings also strengthen the argument sustaining that ‘authentic’ fandom should not solely be seen in terms of geographical origins or presence inside stadiums.     

‘We are all Foxes Now’: sport,multiculturalism and business in the era of Disneyization

On Monday 2 May 2016, a little heralded, medium-sized, provincial soccer club, Leicester City, one with no record of league titles in 132 years of trying, no European heritage of any note, and no major expenditure on players, won the English Premier League (EPL) title. This astonishing outcome is at odds with the development of monetised late-modern European club soccer. A select group of clubs with a global ‘reach’, owned and funded by foreign capital, have increasingly dominated the EPL since its formation in 1992. Leicester City’s triumph was also notable because Leicester is regarded as a settled multi-cultural city. The title win was widely interpreted as a vehicle for promoting racial integration, as well as celebrating positive owner/fan identities, civic pride, and traditional sporting values over the ethos of business. This paper explores these issues and what the Leicester victory meant to local supporters, and to the city.     

A qualitative inquiry into supporter representation on Scottish football club boards

Recent political initiatives in the UK have sought to increase the role of supporters in the governance of football clubs. The Labour Party included in their 2015 general election manifesto proposals to give supporters a statutory right to representation on the board of directors of their club. In Scotland, amendments to the Community Empowerment (Scotland) Act (2015) have provided Scottish Ministers with a framework to develop legislation relating to supporter involvement in governance. To date, however, there has been limited research on supporter representation, and the practicability of legislation giving fans the right to a seat in the boardroom has not been investigated. The purpose of this paper is to address that gap in the literature. In-depth interviews were conducted with 10 directors of Scottish football clubs. Findings show that such legislation would be imprudent given the inherent difficulty of the role and the potential disruption to board dynamics.     

Commemorating tragic heroes: statuary of soccer players who died mid-career

Statues of soccer players are a phenomenon as global as the sport itself, with 450 in situ at stadiums or civic sites around the world. A small subset of these statues have been motivated by the collective grief felt at an athletes’ life and career being cut short in its prime, a scenario as yet unexplored in the growing literature on sports sculpture and monuments. Using the authors’ unique database of the global soccer statuary to provide contextual comparisons, this paper focuses on two such statues, of Partizan Belgrade striker Dragan Mance and Sevilla FC defender Antonio Puerta. Together they illustrate how what are primarily sites of mourning and commemoration of a life lost can also reflect specific intersections between soccer, fanaticism and religion across different national and supporter cultures, engagements and tensions.     

Peace,sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013

The aim of this article was to analyse the initiative FC Barcelona Peace Tour 2013, in Israel and Palestine. This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both institutional and journalistic. Secondary sources have also been used, such as journalistic accounts of the initiative. The article thus examines the nature of FC Barcelona Peace Tour 2013, which it defines as an exercise in sports diplomacy, inspired by civil society and articulated through the club. The article concludes that FC Barcelona has been able to act as a mediator between two opposed communities due to the universal values linked to its brand and its nature as a ‘civil religion’. This notwithstanding, the political problems that arose during the planning of the initiative highlight the geopolitical complexity of the Middle East and, by extension, the limits of sports diplomacy.     

奥运会吉祥物的起源和发展

奥运会吉祥物一般以东道国有代表意义的动物形象为创作原型。吉祥物首次出现于1968年法国格勒诺布尔第10届冬季奥运会,而夏季奥运会吉祥物首次出现在1972年的慕尼黑奥运会上。此后,吉祥物便成了奥运会的传统并不断发展成为奥运形象的主导因素之一,它归属于视觉传达系统,成为奥运文化的重要载体,阐述了奥运会吉祥物的起源和发展。     

The impact of the supporters’ trust movement on women’s feelings and practices of their football fandom

This article looks at the ways in which female football fans in England have responded to and become involved in the cooperative supporters’ trust movement. It examines the history and development of the movement, which offers a new, democratic and equitable way for supporters to become involved in the life of their club, and become part of a new, wider fan community, broader than simple club allegiance. The involvement of respondents in the supporters’ trust movement is explored, profiling the ways in which they have immersed or distanced themselves from the trust concept and community, and comparing their experiences as they have described them in interview. I argue that the trust movement offers the opportunity for supporters to help the game progress in a way that is advantageous to all fans, not just females; and this seems to be an element of the movement that has great appeal to women.     

‘Black and whiters’: the relative powerlessness of ‘active’ supporter organization mobility at English Premier League football clubs

This article examines the reaction by Newcastle United supporters to the resignation of Kevin Keegan as Newcastle United manager in September 2008. Unhappy at the ownership and management structure of the club following Keegan’s departure, a series of supporter-led meetings took place that led to the creation of Newcastle United Supporters’ Club and Newcastle United Supporters’ Trust. This article draws on a non-participant observation of these meetings and argues that although there are an increasing number of ‘active’ supporters throughout English football, ultimately it is the significant number of ‘passive’ supporters who hamper the inclusion of supporters’ organizations at higher level clubs. The article concludes by suggesting that clubs, irrespective of wealth and success, need to recognize the long-term value of supporters. Failure to do so can result in fan alienation and ultimately decline (as seen with the recent cases of Coventry City and Portsmouth).     

Little United and the Big Society: negotiating the gaps between football,community and the politics of inclusion

The UK government’s Big Society vision is a source of fierce debate and controversy, particularly when set alongside severe austerity measures. This has revealed a glaring disconnect between rhetoric of empowered, inclusive communities and the burgeoning reality of cuts to publicly funded community provision. This puts pressure on organizations that rely on or promote volunteering as a means of participatory community inclusion, not just financially through loss of funding, but also potentially on ideological grounds. To explore this, research was conducted within the community projects of FC United of Manchester, a not-for-profit, cooperative, fan-owned, non-league English football club. Findings reveal extremely positive perceptions of its community and inclusivity work, with volunteering and the club’s ownership structure being seen as major factors in that success. Despite clear opposition to the coalition government’s policies, from a community inclusion perspective and on wider ideological grounds, the club aims to increase its capacity as a community provider, acknowledging the potential contradictions and conflicts this may bring.     

论身体教育亦是向善,竞技运动也可求真——兼与王学锋商榷

真义体育论持有者从思维差异角度审视竞技运动与身体教育的差异,认为身体教育与竞技运动分别对应"真"与"善"两个不同的价值领域,真义体育求真不向善、竞技运动向善不求真;通过研究提出:身体教育求真也向善、竞技运动向善也求真.