感知价值视角的移动SNS用户持续使用意向研究

基于对国内外社交服务用户动机的梳理,分析移动SNS用户感知价值的结构维度包括社会价值、信息价值和娱乐价值。借鉴感知价值和期望确认理论,构建了移动SNS用户持续使用意向模型。以328份移动SNS用户为样本,通过结构方程模型对概念模型中各变量之间的关系进行实证检验。实证结果显示社会价值、信息价值和娱乐价值不仅直接正向影响持续使用意向,而且还通过满意度间接影响用户持续使用意向。     

Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case

This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.     

轻量化视角下微信小程序用户持续使用意愿研究

以微信小程序为代表的轻量应用一定程度上改变了企业与用户之间的互动方式,如何提高“用户留存”已经成为企业进行社交媒体营销所面临的重要问题。在社交媒体情境下,小程序具有哪些特征、这些特征是否以及如何影响用户的持续使用意愿,并未得到理论界的足够重视。本研究从轻量化视角深入分析,基于信息系统成功模型与情绪理论构建了小程序轻量化特征影响用户持续使用意愿的理论模型。研究表明：信息-任务匹配、系统易用性以及服务响应性正向影响用户持续使用意愿;信息-任务匹配、服务响应性分别对用户积极情绪和流体验有促进作用,系统易用性正向影响用户流体验而对积极情绪的影响不显著;积极情绪分别在信息-任务匹配、服务响应性与用户持续使用意愿之间起到完全中介作用,流体验则完全中介了小程序轻量化特征与持续使用意愿之间的关系。研究构筑了“轻量化特征-情绪反应-行为意愿”完整的传导机制与影响路径,拓展了轻量应用持续使用、社交媒体用户情绪成因相关研究,结论对企业借助轻量应用进行社交媒体营销具有借鉴意义。     

Predicting positive user responses to social media advertising: The roles of emotional appeal,informativeness, and creativity

As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform.     

Social media enablers and inhibitors: Understanding their relationships in a social networking site context

This study extends and tests the dual factor model of technology usage (Cenfetelli, 2004, Cenfetelli and Schwarz, 2011), which recognizes enablers and inhibitors as two distinct constructs in the context of social media. We test the effect of two enablers: perceived usefulness and perceived enjoyment on perceived communication quality and social media continuance intention. We advance the understanding of the conceptualization of inhibitors from object-based, social-based, behavioral-based, and affective-based perspectives. We investigate the moderating effects of affective-based inhibitors (i.e., perceived social media distress and perceived social media anxiety) and the direct effects of object-based inhibitor (rapid change), social-based inhibitor (i.e., distorted reputation), and behavioral-based inhibitor (perceived complexity) on communication quality and continuance intention. To test the hypotheses, we collected data using an Online Crowdsourcing Markets (OCMs) technique. Using a sample of 268 Facebook users, our findings suggest perceived enjoyment is the main enabler, whereas perceived complexity is the main inhibitor of social media continuance intention. The findings also suggest that perceived social media anxiety moderates the relationships between (1) perceived complexity and perceived enjoyment, (2) perceived complexity and perceived usefulness, and (3) perceived complexity and perceived communication quality. We also find distorted reputation has a positive effect on perceived complexity but rapid change does not have a significant effect on perceived complexity. Perceived communication quality also significantly influences social media continuance intention. Our study confirms the dual factor model of technology usage and advances social media research by demonstrating that inhibitors are distinct from enablers.     

Mental disorders on online social media through the lens of language and behaviour: Analysis and visualisation

Due to the worldwide accessibility to the Internet along with the continuous advances in mobile technologies, physical and digital worlds have become completely blended, and the proliferation of social media platforms has taken a leading role over this evolution. In this paper, we undertake a thorough analysis towards better visualising and understanding the factors that characterise and differentiate social media users affected by mental disorders. We perform different experiments studying multiple dimensions of language, including vocabulary uniqueness, word usage, linguistic style, psychometric attributes, emotions’ co-occurrence patterns, and online behavioural traits, including social engagement and posting trends.Our findings reveal significant differences on the use of function words, such as adverbs and verb tense, and topic-specific vocabulary, such as biological processes. As for emotional expression, we observe that affected users tend to share emotions more regularly than control individuals on average. Overall, the monthly posting variance of the affected groups is higher than the control groups. Moreover, we found evidence suggesting that language use on micro-blogging platforms is less distinguishable for users who have a mental disorder than other less restrictive platforms. In particular, we observe on Twitter less quantifiable differences between affected and control groups compared to Reddit.     

国内社交媒体用户持续使用研究现状

[目的/意义]对国内社交媒体用户持续使用行为研究文献进行梳理与总结,以把握国内用户持续使用研究的发展动态。[方法/过程]以CSSCI期刊库2012-2018年发表的社交媒体用户持续使用行为研究论文为研究对象,从相关理论和模型、因果分析框架、未来研究方向三方面剖析国内社交媒体用户持续使用研究现状。[结果/结论]研究发现：采用的理论模型最多的是信息系统持续使用模型及其扩展模型,其次是技术接受模型。本文提出了一个社交媒体用户持续使用行为研究的因果关系分析框架,将纷繁复杂的前因变量、中介变量、调节变量和结果变量都囊括其中。最后指出了未来研究方向。     

Promoting the continuing usage of strategic information systems: The role of supervisory leadership in the successful implementation of enterprise systems

Organizations face significant challenges in capturing value from their investments in strategic information systems such as enterprise systems (ES). Managers are a powerful source of influence shaping the post-adoption attitudes and behaviors of users and the success of ES. However, the extant IS literature has focused primarily on the role of top management and theoretical explanations of the role of supervisors in fostering continuing usage of ES are lacking. Drawing on transformational leadership theory and the IS continuance (ISC) model, this paper conceptualizes a theoretical model differentiating the influence mechanisms through which different types of leadership behaviors influence the success of ES. Data collected from 192 users of ES confirms our theorization. We find that transformational leadership behaviors of supervisors influence users’ evaluations of satisfaction and perceived usefulness, while their transactional leadership behaviors influence users’ ES continuance intention by moderating the effects of user satisfaction and perceived usefulness on ES continuance intention. This study advances research on the role of leadership behaviors of supervisors in capturing value from enterprise systems. The research also contributes to practice by suggesting effective strategies for promoting continued usage of mission critical systems such as enterprise systems and delivering value from firms’ IT investments.     

SNS采纳后阶段用户持续使用行为研究——基于情感依恋与ECM-IS的整合模型

SNS采纳后阶段的持续使用行为是SNS成功的关键,本研究提出情感依恋在用户持续使用意向形成过程中起关键性作用,用户的持续使用意向将受到情感与认知的双重作用。在整合ECM-ISC模型以及情感依恋相关理论、依恋强度ARC模型、情感扩建相关理论的基础上,构建了概念模型,以微信朋友圈经验用户为调研对象,进行了实证研究。研究结果表明：改进后的模型具有更高的解释力,感知有用性、满意和情感依恋对持续使用意向有显著影响,并间接影响用户的持续使用行为。用户关联、能力以及自主需求的满足会促使用户产生情感依恋并在情感扩大机制的作用下促使用户产生持续使用意向,同时满意度对于情感依恋也具有显著的正向作用。     

Antecedents and consequences of social media fatigue

Prior literature suggests that social media users are increasingly experiencing social media fatigue. Only recently have scholars undertaken empirical studies to investigate its antecedents and outcomes to better understand the impact of fatigue on social media users. To further this understanding, the present study has conducted a cross-sectional survey with 1552 users. The Stress-Strain-Outcome (SSO) theoretical framework is applied to examine if privacy concerns, self-disclosure, parental mediation strategies, and decrement in academic performance due to social media use correlate with social media fatigue. Two forms of fatigue are considered, namely, fatigue due to social networking site (SNS) and mobile instant messaging (MIM) use. The study results suggest that privacy concerns, self-disclosure, parental encouragement and worry significantly and positively correlate with SNS and MIM fatigue. Parental permission and parental monitoring are either not or lowly associated with fatigue. In addition to this, SNS and MIM fatigue positively correlated with the tendency to experience academic decrement due to social media use. The antecedents and consequences of social media fatigue were similar for SNS and MIM users. Moreover, students perceived their parents to be more open to their MIM use, and they had higher self-disclosure in MIM than in SNS. The study concludes with significant implications for practitioners, policy makers as well as service designers.     

移动阅读用户满意度与持续使用意愿影响因素研究——以内容聚合类APP为例

近年来,移动阅读服务中用户的持续使用与黏性受到了学界和业界的关注。在分析移动阅读特点的基础上,基于ECM-IT模型和DM模型,构建了新的持续使用意愿研究模型,并通过实证研究,得到了以下结论:一是扩展后的ECM-IT和DM模型适用于移动阅读情境;二是满意度、感知有用性、感知娱乐性等因素对用户持续使用有显著影响;三是移动阅读服务的内容、界面、个性化服务等功能对用户满意度有显著影响,分享、转发、评论等社交化互动服务对用户满意度没有显著影响。     

社交媒体用户倦怠与消极使用行为研究综述

[目的/意义]旨在探讨社交媒体用户倦怠与消极使用行为。[方法/过程]采用,对现有研究成果进行梳理,发现目前对于社交媒体倦怠的研究主要集中于社交媒体倦怠的概念及内涵、前因变量研究和结果变量研究等,同时研究方法较为单一。[结果/结论]未来研究中,可通过新技术与新研究方法的使用对社交媒体倦怠的构成及测量进行研究、探索异质性社交媒体间用户倦怠的差异与共性以及尝试基于倦怠情绪差异与消极使用行为的细分研究,以更好揭示社交媒体倦怠的“黑箱”。     

Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention

People express themselves through posts or selfies with brands and activities on social networking sites (SNSs) such as Facebook and Instagram. This user-generated content provides adequate social information that may elicit the emotions of users who are exposed to such content on these online platforms. Although academic researchers have focused on factors affecting users’ emotions on SNSs, how users reconcile both positive and negative emotions to their attitude and behavior in triadic interactions remains unclear. The current study attempted to answer this research question through the lens of social comparison theory by investigating the effects of tie strength and focus of attention as two forces eliciting online social comparisons on emotional consequences measured through pleasure and envy. Moreover, the dualistic effects of the two distinct types of envy, namely benign and malicious, and the effect of pleasure on users’ approach and avoidance behavior were explored and hypothesized. The results indicated that strong ties triggered more benign envy compared with malicious envy. Furthermore, benign envy positively affected brand attitude and SNS avoidance in terms of exhaustion, whereas malicious envy negatively influenced brand attitude and increased the likelihood of SNS avoidance in terms of both exhaustion and discontinuance.     

A symbolic interactionism perspective of using social media for personal and business communication

Achieving the anticipated business benefits of a social medium is important as organizations diligently invest in different social media platforms. While much previous research assumes that social media helps organizations to communicate with customers, less is known about whether customers embrace using social media to interact with organizations. It is important to understand the role of social media for business communication from the customers’ perspective, as this may significantly deviate from the organizations’ own communicative intentions. In this exploratory case study of the Moon Struck hotel in China, we investigate both how customers interpret the hotel’s use of WeChat official account for business communication and how customers respond to messages received from Moon Struck’s WeChat account. Adopting a symbolic interactionism perspective, we surprisingly find that WeChat personal accounts and Moon Struck’s official account offer radically different meanings to followers. Specifically, WeChat personal account symbolizes a sociality-oriented meaning (e.g., relationship and image building), while Moon Struck’s WeChat official account symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding). Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting users’ WeChat use patterns. The theoretical implications of this study are discussed and recommendations are made for future research and practice.     

Understanding envy and users’ responses to envy in the context of social networking sites: A literature review

Envy is an ancient theme of interest and various academic disciplines researched the topic in the last decades. With the advance of technologies and the popularity of social networking sites (SNSs), there is a need to comprehend what is new and unique about envy in the SNS environment. To contribute to an improved understanding of this phenomenon, we investigate academic research on envy in the context of SNSs. Particularly, in this work, we review and clarify the concept of envy in the SNS context and how users respond to envy they experienced in an SNS environment. This allows us to (1) better comprehend the conceptualization and theorization of envy in the SNS context, and to (2) identify particularities of users’ responses to envy. Based on our analysis, we observe that there exists a need to contextualize definition, operationalization and theorization further. Responses to SNS-induced envy mirror findings from the offline context with purchase intentions as an interesting and relevant behavioral response for the SNS context, since most revenues are generated by advertisement on these sites. We provide directions for future investigations on the phenomenon of SNS-induced envy.     

The impact of past performance on information valuation in virtual communities: Empirical study in online stock message boards

Unlike other types of virtual communities, individuals participate in online stock message boards for their material needs rather than non-material needs (e.g., sense of belonging). They may seek and read others’ opinions to make better investment performances. The value of information in online stock message boards may vary from person to person according to their past investment experiences. However, little is known regarding how their past investment performance influences the value of others’ opinions. Therefore, our study investigates how individuals process others’ opinions on stock message boards for their investment decisions when they have different levels of past investment performance. We proposed the unique research model with two paths consisting of both online stock message board factors and individual factors to determine continuous use of online stock message boards. We conducted SEM analysis with 452 questionnaire data. The results, first, showed that message boards factors (e.g., satisfaction using others’ opinions) have a positive impact on continuous intention to use while their own satisfaction with past investment activities has a negative impact on continuous intention to use. In addition, we believe that this is one of the few papers to examine the moderating role of self-attribution bias on the effects of stock investment performance. Our results indicated that investors with strong self-attribution bias lower the usefulness of opinions when losing money while they increased confidence in their investment-related abilities when achieving a profit from investment. This study will help to support and extend the theory of IS continuance model while providing practical insights for online stock message board managers by suggesting ways to vitalize online stock message boards.     

Roles of alternative and self-oriented perspectives in the context of the continued use of social network sites

Individuals with a positive evaluation of a target system are likely to continue using the system, and this sustained use is likely to result in continued use. This target-oriented perspective has served as a major conceptual framework for understanding users’ behaviors in online contexts. The primary objective of this paper is to address two additional perspectives—alternative- and self-oriented perspectives—for a firmer understanding of continued use in the context of social network sites (SNS). A research model is built by employing regret and self-image congruity to represent these two perspectives. The model also examines the condition under which habits are formed and how this automatic mechanism influences the dynamics of the nomological network between intentions and behaviors. The analysis results of two rounds of surveys for capturing the actual link between intentions and behaviors indicate that regret and self-image congruity can play crucial roles in post-adoption phenomena in the context of SNS.     

社会化媒体环境下消费者持续信息共享意愿影响因素实证研究——基于信息搜寻和信息分享的同步视角

【目的/意义】社会化媒体是消费者信息共享的重要平台,探讨影响消费者持续信息共享的因素有助于社会化媒体管理者制定出更符合消费需求的针对性策略。【方法/过程】将信息共享意愿划分为信息搜寻意愿和信息分享意愿两个方面,同时从两个维度系统探索社会化媒体环境下消费者持续信息共享意愿的影响因素及作用机理。采用网络调查方法收集309份有效问卷,运用偏最小二乘法对研究模型和假设进行验证。【结果/结论】感知有用性对信息搜寻满意度、自我效能对信息分享满意度有正向影响,感知易用性对信息搜寻满意度和信息分享满意度有正向影响;信息搜寻满意度正向影响持续搜寻意愿,信息分享满意度正向影响持续分享意愿;挣面子倾向对持续信息搜寻和信息分享意愿有正向影响,而护面子倾向的影响正好相反。此外,持续信息搜寻意愿正向影响消费者持续信息分享意愿。     

Social commerce: Factors affecting customer repurchase and word-of-mouth intentions

Social commerce refers to an extension of e-commerce sites, integrated with social media and Web 2.0 technology to encourage online purchases and interactions with customers before, during, and after the purchase. As the country with the largest e-commerce market in Southeast Asia and many active social media users, Indonesia has many opportunities to implement successful social commerce. Since customers are the primary focus in social commerce, repurchase and word-of-mouth (WOM) intentions have been considered as significant behavioural intentions after a customer completes a purchase. Thus, this study aims to identify factors that affect customers’ repurchase and WOM intentions. A total of 421 sets of survey data were gathered from social commerce customers in Indonesia and analysed using the partial least squares approach. The results indicate that repurchase and WOM intentions are positively affected by trust and satisfaction, where both trust and satisfaction are positively affected by reputation and information quality. The results provide theoretical and practical implications for future social commerce research and practical implications for social commerce firms.     

从人口统计特征和生活方式探讨SNS社交网站用户的使用行为及其活跃度

作为Web2．0时代的新兴产物,SNS社交网站已经成为互联网领域最热门的话题。而如何提高网站的活跃度是众多SNS企业关注的话题之一。从实证角度研究了社交网站用户的生活方式和人口统计特征如何影响其使用行为,进而影响其活跃度。发现分享新鲜事和玩游戏这两项使用行为对社交网站用户的活跃度有显著影响,而用户的某些生活方式（如创新因子）和人口统计特征（如性别、年龄、职业）又会对用户的使用行为产生显著影响。为SNS企业识别和留住活跃用户提供了理论依据。