Exploring the Meanings of Hijab through Online Comments in Canada

Controversies surrounding ethnic dress such as hijab have increased public awareness about cultural diversity. The number of comments posted on online media make it evident that many people are concerned about ethnic attire, cultural differences and social cohesion. Although researchers have examined the meanings of veiling, the relationships between hijab and public opinion have seldom been investigated. The overarching objective of this study was to understand the relationships between Islamic attire and online readers’ opinion. In light of the limitations in the previous studies on this topic, this study attempts to fill the gap by studying posters’ opinions toward hijab through publicly available online information in the form of posted comments.     

Tackling the Issues: Meaning Making in a Telenovela

This article focuses on a Venezuelan telenovela, El País de las Mujeres (The Country of Women), broadcast to high ratings in Venezuela, Argentina, Peru, Puerto Rico, and the United States. Drawing on feminist media studies and cultural studies, I conducted textual analysis of the serial and in-depth interviews with the production team and audience members. I analyzed the production, mise-en-scene, and consumption of the representations of sexual harassment, domestic abuse, abortion, and homosexuality that are present in this telenovela's storylines. The analysis suggests that the inclusion of topics that have been part of the public debate for some time are accepted by viewers, whereas those that are controversial or not publicly discussed are not readily sanctioned by the audience. In addition, the study illustrates how telenovelas' stories and themes contribute to the public debate about social issues, and how production and consumption, traditionally represented as opposing forces, are deeply articulated.     

Of Photographs and Flags: Uses and Perceptions of an Iconic Image Before and After September 11, 2001

After the September 11, 2001 terrorist attacks on the World Trade Center in New York City, media pundits summoned the memory of Joe Rosenthal's classic "Flag Raising on Iwo Jima" photograph, comparing it to a new image of a flag raising at Ground Zero, where the attacks occurred. Such use of an iconic photograph reflects a widely-held belief: Photographs have a direct and powerful effect on public consciousness. However, this powerful effects approach has not been supported by empirical evidence. By examining how media have encoded Rosenthal's photograph with cultural meaning, and by conducting surveys of audience recognition and interpretation of the photograph both before and after September 11, 2001, this study systematically explores how meaning and identity can be constructed through media uses and audience interpretations of a single news photograph.     

Arts audience segmentation: data,profiles, segments and biographies

ABSTRACT

This article critically examines how segmentation is used to identify, understand and engage arts audiences. Policy reports and academic publications are reviewed to establish the priorities of arts policymakers and practitioners for understanding arts audiences and their continued focus on audience data and segmentation. This article then makes two contributions. Firstly, critical perspectives on the use of data for audience profiling are applied to arts audience segmentation. Secondly, research using biographical methods is introduced as a new approach for critically evaluating arts audience segmentation. This research, employing biographical methods, shows the exploration and negotiation of audience identity positions. This article takes these insights to critically examine the implications of how profiles and segments are used to define and understand audiences for the arts. The conclusion addresses the implications of segmentation in terms of the design and communication of cultural experiences, the complexities of aligning audiences’ identities with segments, and the seemingly inevitability of exclusion. This article will be of relevance in the scholarly study of arts audiences and for arts and cultural organisations and policymakers in reflecting on the implications of quantitative and qualitative approaches in designing and undertaking audience research.     

Assessing a place in cultural planning: A framework for American local governments

In the last 30 years, numerous studies have sought to define cultural planning. A common theme that emerges is the emphasis on the need to create a planning process for “placemaking” purposes. However, the definition of what a place is remains vague. Using administrative boundaries, this study draws a framework that formulates an operational definition of place that helps to connect spaces to empirical data about their cultural resources and residents. The focus on administrative boundaries is particularly relevant to understand American cities whose territories have a tangled morphology. Using Geographical Information System, this framework is then applied to assess the current situation in Madison, Wisconsin. The results suggest that the use of this framework could help policy makers to assess the texture of their territory in its administrative, cultural and social dimensions.     

Coping with cultural differences in healthcare: Chinese immigrant mothers’ health information sharing via WeChat

Immigrants face the challenge of obtaining culturally specific health information and adapting to a new healthcare system. Through qualitative content analysis, this study explores how Chinese immigrant mothers use the ethnic social media—WeChat to engage in health information sharing and coping with cultural differences in healthcare between the U.S. and China. Based on the data collected from one WeChat group in a metropolitan city in the northeastern U.S., Chinese immigrant mothers frequently discuss the topics of “doctors and hospitals,” “insurance and cost,” “medicine and treatment,” and “alternative health care.” They constantly compare Chinese health care beliefs and practices with western ones. They adopt various acculturation strategies to manage the cultural differences in healthcare beliefs, practices, and systems. We call for future research to further examine immigrants’ health information sharing via social media and consider acculturation as coping strategies or processes in the health communication context.     

Minority Cultures and Social Media: Magnifying Garifuna

This paper looks at social media use by the Garifuna people. It explores how they are using social media to create a supraterritorial cyberscape. Despite the claim that global media is marginalising minority cultures and causing global homogenisation, this research found that newer forms of social media are in fact creating virtual cultural cyberscapes that are extending minority cultures. The Garifuna cultural response to social media can be demonstrative of the positive impact of social media minority perspectives. The larger implication, though, is that traditional geographical models of cultural space are becoming obsolete. In this research, a total of 60 Garifuna in locations all across the United States and Honduras were selected for participation. Their access to and use of media were examined.     

Express acceptance or feel anxiety? The effects of trait-related information about foreign residents on endorsement of multiculturalism

Apart from direct contact, people also familiarize themselves with other groups through indirect information. For example, as previous studies have revealed, indirect information on personality traits of outgroup members have influences on intergroup attitudes. Extending existing work, the current study specifically examined the effects of such indirect information on people’s endorsement of multiculturalism, a set of attitudes regarding the attainment of harmonious coexistence among diverse cultural groups. Based on the Stereotype Content Model, two experiments were conducted to investigate how media coverage and social consensus information about moral, social and competence-related traits of foreign residents in China would affect local people’s endorsement of multiculturalism. In experiment 1, when participants learned from the news that foreigners in China possessed high competence, they expressed more appreciation towards the cultural diversity that foreigners brought to the local society, but less support for foreign residents maintaining their own cultural traditions. In experiment 2, participants who learned that other local people perceived foreign residents as having high sociability, morality or competence showed more appreciation towards cultural diversity and more support for maintaining such diversity. Furthermore, in both experiments, perceived anxiety played a mediating role in how indirect trait-related information affected local people’s support for maintaining cultural diversity. Lastly, possible explanations for some unexpected findings and implications for future research are discussed.     

The work of the audience: visual matrix methodology in museums

ABSTRACT

Visual matrix methodology has been designed for researching cultural imaginaries. It is an image-led, group-based method that creates a “third space” research setting to observe audience groups re-enacting lived experience of an event or process that takes place in the third space of a cultural setting. In this article, the method is described through its use in relation to an art-science exhibition, Human+ Future of the species, where three audience groups with investments in technology worked with exhibition material to achieve a complex ambivalent state of mind regarding technological futures. The visual matrix has been designed to capture the affective and aesthetic quality of audience engagement in third space by showing what audiences do with what is presented to them. We argue that such methodologies are useful for museums as they grapple with their role as sites where citizens not only engage in dialogue with one another but actively re-work their imaginaries of the future.     

News Consumption Habits of Culturally Diverse Australians in the Digital Era: Implications for Intercultural Relations

It is well-documented that news media (both traditional and social) have a significant impact on intercultural relations in contemporary societies. This paper compares results of two surveys where we asked Australians about their news sources. The study shows that Australian news consumers from diverse cultural backgrounds are alienated from Australian mainstream news media, increasingly relying on online and social media sources for their information. The paper situates this empirical research in the contemporary articulation of uses and gratification theory to understand audiences’ preferred media sources for news and information and the potential implications for intercultural relations in Australia.     

Mapping Aspect Ratios in the Age of High-Definition Television

Although high-definition television (HDTV) has led to more film and television content being presented in a widescreen aspect ratio, problems with formatting moving images in nontheatrical environments persist. Because of the different venues and delivery systems available for accessing televisual and cinematic content, the variety of high definition and standard definition television channels across cable and satellite providers, as well as the different aspect ratios filmmakers can choose to photograph their works, nontheatrical exhibition of the moving image continues to be a source of contention in the age of high definition. Drawing upon a number of comments from online home media forums, this study concludes that the variant quality of widescreen images for HDTV is not solely grounded on a subculture of home theatre enthusiasts, but rather how networks and studios negotiate new television technologies for the aesthetic preferences of both film and home theatre buffs and the general viewing audience.     

“I will not hate myself because you cannot accept me”: Problematizing empowerment and gender-diverse selfies

ABSTRACT

While selfies of beautiful cisgender women are declaimed by mainstream media as narcissistic and facile, some body-positive feminists and queer theorists argue that selfies can be empowering. They claim self-representation by traditionally stigmatized people can challenge normative presentations of beauty and gender. This article problematizes “empowerment” as a definitive and/or productive frame and argues instead for observation and analysis of “privilege” in situated practice. In this article I combine analysis of a collection of online cultural artifacts (including nonbinary selfies on Tumblr) and interviews with a small group of trans* social media storytellers to explore theoretical tensions between gender fluidity and identity fragmentation across multiple social media sites and practices. Gender-diverse digital self-representation encompasses both “consistent” androgyny, nonbinary, agender, and so on, and “emergent” presentations-in-flux. I assert that the ongoing iteration of self across social media—implied by self (re)presentation—can have simultaneous and contradictory political significance. I conclude that networked interpersonal complications frame understandings of empowerment, as perhaps they always have done.     

College Students’ Positive Strategic SNS Involvement and Stress Coping in the United States and China

Based on a self-administered online survey of undergraduate students, this study aimed to explore college students’ social media involvement in relation to their stress coping in the United States and China. A total of 262 survey responses were received from American participants and 265 survey responses were received from Chinese participants. Results indicated that American student users’ positive strategic social networking sites (SNS) involvement to a certain extent assisted in their adaptive coping with stress. However, the positive effect of positive strategic SNS involvement was not found as an adaptive coping strategy among Chinese student respondents. In addition, perceived support from friends on Facebook was the key mediator of positive strategic SNS involvement and adaptive coping for U.S. students.     

Creative labor as moral and ethical subjects and its limitation: Creative City Yokohama,Japan

This study aims to reconsider and re-evaluate the rapid circulation of global creative city policy from the viewpoint of its creative workforce by focusing on the case of Yokohama, Japan. To shed light on this workforce’s everyday experiences and labor subjectivity, this investigation draws ideas from recent research trends of “creative labor” from the field of media and cultural studies, sociology of work, and political economy of communication. Based on in-depth interviews and participant observations, this research focuses on how the ethical and moral dimensions of labor subjectivity in creative work are prominently important in explaining Yokohama workers’ everyday living and working experiences as creative labor. Unexpectedly, this study found that these moral and ethical sentiments and actions, which take on the role of retaining their labor motivation, actually limit the development of political subjects who can resist given precarious working conditions and thereby hinder them from building a collective solidarity as “workers.” Thus this investigation concludes that the creative worker’s subjectivity retreats to solely a moral dimension rather than to a political one. Through this finding, this study explores whether the articulation of moral-political and social values in the course of cultural work can evolve from creative workers’ moral and ethical sensitivities and actions.     

Social support and cultural distance: Sojourners’ experience in China

Previous research has pinpointed that social support from host, co-national, and other international friends plays a pivotal role in successful adaptation to a new culture, yet research on this topic pertaining to China is inadequate. As such, using a cross-sectional sample of sojourners (N = 199) in major Chinese cities, the current study examines the relationship between sojourners’ self-reports of social support from the three sources and two psychological adaptation variables (i.e., anxiety and well-being) as well as the moderating effect of objective cultural distance. Regression analysis indicates that perceptions of host and international support are significant negative predictors of anxiety and positive predictors of psychological well-being. In addition, cultural distance moderated these predictive associations: host support and international support had a stronger negative association with anxiety and host support had a stronger positive association with well-being for participants whose cultural distance to China was lower compared to those whose cultural distance was higher. This study enhances our understanding of the dynamic interplay between social support and cultural distance in cross-cultural adaptation research within a Chinese cultural context.     

Proactive personality and cross-cultural adjustment: Roles of social media usage and cultural intelligence

Proactive personality has been theoretically defined as a natural disposition that determines the manner in which an individual responds to social environmental changes. However, in cross-cultural context, knowledge about the role of proactive personality and its boundary conditions in expatriate cross-cultural adjustment remains limited. To address the gaps, this study aims to investigate whether and how proactive personality accounts for variance phenomena in expatriate cross-cultural adjustment with intervention of boundary conditions. A survey was conducted in three public universities in China, and 247 informative responses were obtained for hypothesis testing analysis. Results reveal that proactive personality contributes to expatriate cross-cultural adjustment. This contribution occurs through the conduit of cultural intelligence (CQ). CQ partially mediates the relationship between proactive personality and academic adjustment but fully mediates that between proactive personality and social adjustment. Moreover, social media usage for gathering information negatively influences the relationship between proactive personality and CQ. Implications and future research directions are discussed as well.     

The importance of weak friendships for international student satisfaction: Empirical evidence from Canada

We examine the effect of the nationality and strength of friendships on self-reported levels of satisfaction among international students attending a mid-sized university in Canada. Satisfaction scales capture a variety of dimensions of the international study experience, including cultural, educational and social aspects. We find evidence that international students with a larger proportion of host-national friends (Canadians) enjoy greater cultural and social satisfaction and surprisingly the vast majority of the positive effect comes from having a greater proportion of host-nationals in the weakest friendships, suggesting the importance of weak ties. Furthermore, international students with a greater proportion of co-national friends (from the same country as the respondent) report lower levels of cultural and social satisfaction and, again, most of the effect comes from the weakest relationships. We do not find evidence of a relationship between friendship patterns and educational satisfaction. This paper advances the growing body of work on the instrumental value of weak ties in social relationships but also their significance in structuring social experiences, particularly satisfaction and wellbeing. We recommend further research to better understand the processes through which newcomers make new friends in new locations, and the consequences of these social networks in the broader integration experience.     

A theoretical framework for the more efficient construction of culture assimilators

A theoretical framework is presented which consists of dimensions of cultural variation. These dimensions constitute a theory of cultural differences in social behavior that may be used to develop culture assimilators. A Japanese assimitator developed theoretically, basedon this framework, took one-thirteenth the amount of time required for the construction of a regular assimilator. The framework is offered as a stimulus for future research that will provide a comparative test of assimilators constructed in the more elaborate and expensive way and the present short-cut way.     

Public and Popular: British and Swedish Audience Trends in Factual and Reality Television

The research in this article examines audience responses to a range of factual and reality genres. It takes as a starting point that television audiences do not experience news or documentary or reality TV in isolation but as part of a range of factual and reality programmes. Factual and reality programming includes a broad understanding of non-fictional programming on broadcast television, satellite, cable and digital television. The breakdown of factual and reality programming into specific genres includes news, current affairs, documentary, and reality programmes, with further sub genres applied within each of these categories. This article critically examines genre evaluation. The quantitative research in this article is based on two national representative surveys conducted in Britain and Sweden. In both Britain and Sweden, programme makers have moved towards a reliance on popular factual genres. In Britain this is across all channels, and in Sweden this is mainly concentrated on commercial channels. Whilst there is still a commitment to news, there is an increasing use of hybrid genres in an attempt to popularise factual output. The impact of this changing generic environment on audiences is that in both countries viewers have reacted by drawing a line between traditional and contemporary factual genres. It is precisely because of the redrawing of the factual map that viewers rely on traditional ways of evaluating genres as public and informative, or popular and entertaining. The data provides evidence that contributes to existing debate on television genre, public service broadcasting, and media literacy skills. The central argument in this article is that genre evaluation is connected with wider socio-cultural discourses on public service broadcasting and popular culture, and that these are common social and cultural values that are shared by national audiences in two Northern European countries.     

Influences of Culture on Self-Disclosure as Relationally Situated in Intercultural and Interracial Friendships from a Social Penetration Perspective

Intercultural and interracial relationships face barriers, tensions, and challenges that are absent from intracultural and intraracial relationships. These challenges provide the impetus for this study to examine the influences of individualism-collectivism and relational intimacy on topics and dimensions of self-disclosure in intercultural/interracial friendships from a social penetration perspective. A total of 252 participants responded to the instruments measuring the constructs of interest. This study found: (1) relational intimacy was positively correlated with all six topics and four out of the five dimensions of self-disclosure; (2) individualism was a significant predictor of the five dimensions of self-disclosure as a set; and (3) one mirrors one's intercultural/interracial friend in all six topics and the positive/negative dimension of self-disclosure. These results suggest that relational intimacy has a greater impact on close intercultural and interracial friendships than cultural variability.