Tweeting the Agenda

It is becoming exceedingly important for scholars to study and understand how Twitter is influencing news reporting. Using quantitative content analysis, this paper examines the use of tweets as quotes in alternative web-only news organizations compared to traditional print organizations. This study uses a quantitative content analysis of more than 1000 quoted tweets and more than 3000 news articles from The New York Times, The Washington Post, Buzzfeed News, and The Huffington Post. Findings suggest that while print news publications most often use Twitter to quote official sources and for opinion comments, alternative web-only news publications use the medium differently. Additionally, alternative web-only news publications quote Twitter in a higher proportion of articles.     

TweetStorm in #ferguson: How News Organizations Framed Dominant Authority,Anti-Authority,and Political Figures in a Restive Community

After Officer Darren Wilson fatally shot African American teen Michael Brown in August 2014, rioters unleashed their anger on the streets of Ferguson, Missouri. Using content analysis and framing theory, this study analyzed how news organizations covered events in Ferguson on Twitter over the course of a month immediately following the shooting. Protesters were framed as troublemakers; but community leaders were not framed as “rabble-rousers.” Journalists continued to rely on official sources more than alternate sources in spite of criticism of law enforcement and other political elites, but nearly 10% of the coded tweets that relied on official sources included some element of skepticism. Tweets from cable news outlets did not show partisan bias in any significant amount; and traditional legacy news media sources utilized the Twitter platform enhancements—such as article links, photos, links to other content, or hashtags—more than their new digital media counterparts. As Twitter launched #ferguson into the national consciousness, it is quite plausible that the framing of the tweets by news agencies may have molded perceptions of larger issues about the racial health of the nation, established policies of law enforcement, and the challenge of elected leaders to resolve explosive domestic problems.     

Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites

A content analysis examined the Twitter sites of 488 local television stations in the United States, based on a strategic and tactical model of media promotion. One finding of the study was that news stories were the most frequently occurring items on the sites. However, stations that offered news items also seldom promoted their regular newscasts. Overall, stations did not appear to use Twitter to direct viewers to the station's on-air programming.     

Social Media and Speed-Driven Journalism: Expectations and Practices

To examine how journalists use, and are affected by, social media in their pursuit for speed, this study conducted in-depth interviews with 11 journalists from various U.S. national, metropolitan, and local newspapers. Findings revealed an industry-wide expectation that journalists engage with audiences on social media. But in terms of practice, most interviewees reported that they mainly use Twitter to facilitate news work (i.e., contact hard-to-reach sources) and communicate with other journalists; audiences are rarely their focus on social media. The interviewees were also asked about their perception of how Twitter affects audiences. Most interviewees were unsure of its impact on credibility, but believed that it may promote news use, although not contribute to news organizations’ bottom line. This study offers five reasons why social media are not saving the newspaper industry, and discusses managerial implications regarding the gap between social media expectations and practices.     

The role of emotions for citizen engagement via social media – A study of police departments using twitter

Police departments increasingly use social media for enhancing their relationships with citizens. However, little is known about how specific characteristics of police-initiated messages affect whether and to what extent citizens engage with the former. This study looks at 11 large police departments using Twitter in Germany. Based on a multimethod approach, it explores the effect of content type and two emotional elements (i.e. arousal and valence) of tweets on different dimensions of citizen engagement. The latter is measured as observable online behavioral responses to police tweets in form of likes, comments, and retweets. The results suggest that emotional arousal (i.e. the emotional intensity of a tweet) plays a key role in triggering all forms of citizen engagement, while emotional valence (more specifically, the negativity of a tweet) largely shows no effect. Moreover, the impact of content type (informative versus interactive) varies across the different engagement dimensions.     

The use of twitter by mayors in Turkey: Tweets for better public services?

This article aims to provide an overall picture of the use of Twitter as a significant social media tool by mayors in Turkey and to investigate, using content analysis and tweet categorization, whether Twitter is used by mayors in Turkey to offer better public services. Thus, this study focuses on the impact of Twitter in Turkey on transparent, participatory and citizen-oriented local public services. Our analysis has revealed that mayors in Turkey use Twitter especially to share information, send personal messages and share their location and activities. The use of Twitter for transparent, participatory and citizen-oriented public service delivery is not common among mayors. Twitter is adopted and used by mayors mostly for the purposes of self-promotion and political marketing in Turkey.     

I Got a New Puppy! The Impact of Personal,Opinion, and Objective Tweets on a Journalist’s and a News Organization’s Perceived Credibility

ABSTRACT

This experimental study examined the impact of posting different types of tweets on a journalist’s perceived credibility. Three-hundred-and-eighty-seven participants were randomly assigned into one of three groups. One group saw tweets from a journalist that were about the journalist’s personal life, another group saw tweets from the same journalist that were written objectively about news stories, and the third group saw tweets from the same journalist that contained the journalist’s opinion regarding news stories. Participants who read the personal tweets about the journalist’s life rated the journalist highest in perceived credibility. The perceived credibility of the journalist was ranked significantly lower by participants who read the tweets that only contained the journalist’s opinion. Participants were also asked to rate the credibility of the organization for which the journalist worked. The perceived credibility of the organization was rated significantly higher by those who read the objective tweets. Organizational credibility was rated lowest by those who read the tweets that contained the journalist’s opinion. This study has important implications for journalists who use Twitter and wish to improve their personal and organizational perceived credibility.     

Taking our Pictures

This qualitative research project explores the specific ways in which 12 traditional television, print and internet news organizations in the United States integrated user-generated visual content into news coverage over the course of an ordinary week, June 8–14, 2014. Framed from a cultural materialist perspective, we found that user-generated visual content constituted a minimal part of the print, broadcast and online news coverage. Based on our research, we suggest that traditional media outlets marginalized the use of citizen photojournalism in an effort to control news production, maintain their influence and power, and to reinforce the reliance on ideological notions of accurate, responsible and relevant journalism.     

Contextualizing Nonprofits’ Use of Links on Twitter During the West African Ebola Virus Epidemic

This study investigates how nonprofit organizations use hyperlinks embedded in tweets for strategic communication during global health crises. Within the 1,494 links included in tweets about Ebola, organizations shared owned and earned media, including news stories directly or indirectly referencing their work and positive mentions from others on social media. Links allowed organizations to raise awareness about Ebola in West Africa, promote their work, and highlight endorsements from news media and influential users. Raising awareness and building trust are key steps in becoming credible sources during highly uncertain crises.     

What do academic libraries tweet about,and what makes a library tweet useful?

People spend an increasing amount of time using social media systems to network, share information, learn, or engage in leisure activities (e.g., gaming). Libraries too are establishing a social media presence to promote the library and provide services to user populations through the social media systems the users frequent. This study explores Twitter uses by six large academic libraries and factors that make library tweets useful. 752 tweets were analyzed by topic to develop a subject typology of library tweets. In addition, tweets and Twitter user characteristics were analyzed to explore what makes library tweets useful, as measured by the number of retweets and favorites received. Content analysis of the samples of library tweets revealed nine content types, with the event and resource categories being the most frequent. In addition, the analysis showed that tweets related to study support services and building and maintaining connections with the library community were the most frequently retweeted and selected as favorites. The presence of a URL in the tweet was positively associated with the number of retweets, and the number of users followed was positively associated with the number of favorites received. Finally, a negative correlation was found between the account age and number of favorites.     

Please Follow Us

The media are normatively expected to play significant roles in conflictual discussions within national and international communities. As previous research shows, digital platforms make scholars rethink these roles based on media behavior in online communicative environments as well as on the structural limitations of the platforms. At the same time, traditional dichotomies between information dissemination and opinion formation roles, although seemingly universal, also vary across cultures. We look at four recent conflicts of comparable nature in the United States, Germany, France, and Russia to assess the roles that legacy media have performed in the respective ad hoc discussions on Twitter. Our approach differs from previous studies, as we combine content analysis of tweets by the media and journalists with the resulting positions of the media in the discussion graphs. Our findings show that, despite the overall trend of the “elite” and regional media sticking to information dissemination, online-only media and individual journalists vary greatly in their normative strategies, and this is true across countries. We also show that combining performance in content and social network analysis may allow for reconceptualization of media roles in a more flexible way.     

Examining Twitter Content of State Emergency Management During Hurricane Joaquin

Those tasked with disseminating life-protecting messages during crises have many factors to consider. Social media sites have become an information source for individuals during these times, and more research is needed examining the use of specific message strategies by emergency management agencies that may elicit attention and retransmission. This study examines Twitter content concerning Hurricane Joaquin. Content analysis of tweets from state emergency management accounts was performed to provide an overview of the content and stylistic elements used in tweets associated with the event. The findings are discussed in the context of both past research on the matter and implications for emergency management agencies responding to high-consequence events.     

Networking or Not Working?

This paper examines journalists' changing sourcing practices in the context of an emerging media ecology initiated by processes of globalization, digitization, commercialism and concentration. Social media platforms such as Facebook, Twitter or YouTube provide the means to access a more diverse range of sources, including civil society organizations and ordinary citizens. We developed a quantitative content analysis to examine to what extent Belgian news coverage showed signs of diverse sourcing practices during the 2011 uprisings in three Arab countries. We analysed a total sample of 1121 news items about the street protests in Syria, Egypt and Tunisia, in four Belgian newspapers (two popular and two quality dailies) and two Belgian broadcasters (the public broadcaster VRT and the commercial channel VTM). The analysis shows that ordinary citizens and non-mainstream groups are important news sources and that social media platforms are consulted relatively often compared to everyday foreign news coverage. In terms of inter-media differences, the findings show that broadcasters' dependency on video footage and eyewitness accounts is reflected in their use of ordinary citizen sources and amateur footage. Moreover, the analysis confirms that quality newspapers display more diverse and more innovative sourcing practices than popular newspapers.     

Tweeting but not Talking: The Missing Element in Talk Radio's Institutional Use of Twitter

The interplay between Twitter and media organizations has been an increasing area of research. This article examines how talk radio stations have adopted Twitter at an institutional level, based on a comparative study of the official accounts of three prominent talk radio stations in Canada in 2010 and 2011. While talk radio is considered an interpersonal medium, our analysis shows the stations mainly use Twitter as a one-way medium to broadcast news updates, rather than to engage with audiences. Our findings suggest a divergence between institutional and individual social media practices, with official accounts as formal channels of communication.     

Social Media Guidelines for Journalists

Now that an increasing number of journalists and editorial offices make use of social media platforms such as Facebook and Twitter to research, break, distribute and discuss the news, social media guidelines are being issued with increasing frequency by news organizations that want to indicate to journalists what is and is not permitted on these platforms. This study investigates how Flemish journalists experience the sense and nonsense of these social media guidelines, focusing on rules that prescribe their behaviour on Twitter. Analysis of 20 in-depth interviews demonstrates that the majority of Flemish journalists find the introduction of rules concerning the use of Twitter unnecessary. The argument heard most often is that the journalist's common sense should be enough to deal with the platform in the proper way. A number of journalists even find the rules a curtailment of individual freedom. Guidelines concerning specific formal requirements—such as mentioning the employer in the Twitter biography and/or account name, or the requirement to only use one account—encounter particular resistance. The journalists interviewed are, however, favourably disposed to a list of non-enforceable recommendations. Based on these findings, the tweeting journalists seem to indicate that they themselves are able to both adapt their use of social media to fit traditional professional norms and adapt those norms to fit the media logic of the Twitter platform.     

Characterizing University Library Use of Social Media: A Case Study of Twitter and Facebook from Australia

The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge; and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research.     

Intrapreneurial Informants

As newspapers continue to wrestle with diminishing resources, they have, in part, turned to freelance journalists to help fill holes in content production. In light of this amplified reliance on freelancers, some media scholars have examined the ways in which they fit into the news process, arguing that they have the potential to override traditional journalistic norms in ways that can enhance news work and audience engagement while possibly breathing new life into news organization business models. Semi-structured interviews with 19 freelance journalists and nine newspaper editors in the United States help reveal that freelancers are harnessing social media to engage with and build audiences and individual brands. Freelancers frequently immerse themselves in social media experimentation that editors monitor and often incorporate into organizational strategies that may help inform newsroom practices and audience engagement. This hints at a shift for freelance journalists from the timeworn role of newsroom outsider to one of “intrapreneurial informant.”     

Are You Talking to Me?

Social media has become a key medium for discussion and dissemination of news stories, fuelled by the low barrier to entry and the ease of interaction. News stories may be propagated through these networks either by official news organisation accounts, by individual journalists or by members of the public, through link sharing, endorsing or commenting. This preliminary research aims to show how computational analysis of large-scale data-sets allows us to investigate the means by which news stories are spread through social media, and how the conversation around them is shaped by journalists and news organisations. Through the capture of more than 11 million tweets relating to 2303 Twitter accounts connected to journalism and news organisations, we are able to analyse the conversation within and around journalism, examining who spreads information about news articles and who interacts in the discussion around them. Capturing the tweets of news organisations and journalists and the replies and retweets of these micro-blogs allows us to build a rich picture of interaction around news media.     

Disentangling User Samples: A Supervised Machine Learning Approach to Proxy-population Mismatch in Twitter Research

ABSTRACT

This study addresses the issue of sampling biases in social media data-driven communication research. The authors demonstrate how supervised machine learning could reduce Twitter sampling bias induced from “proxy-population mismatch”. Particularly, this study used the Random Forest (RF) classifier to disentangle tweet samples representative of general publics’ activities from non-general—or institutional—activities. By applying RF classifier models to Twitter data sets relevant to four news events and a randomly pooled dataset, the study finds systematic differences between general user samples and institutional user samples in their messaging patterns. This article calls for disentangling Twitter user samples when ordinary user behaviors are the focus of research. It also builds on the development of machine learning modeling in the context of communication research.     

Routinizing a New Technology in the Newsroom: Twitter as a News Source in Mainstream Media

This study examined how news organizations employed Twitter as a news source, based on information subsidy and gatekeeping perspectives. News content analysis from 7 major media entities in 2010–2011 demonstrated that journalists embraced Twitter as a new channel for information gathering. TV frequently cited Twitter as a sole or a primary source. However, despite active usage of Twitter overall, journalists in both TV and newspapers maintained conventional routines by relying primarily on Twitter accounts of official sources. The popularity of Twitter accounts, as indicated by the number of followers, did not contribute to attracting more attention from journalists.