对农村中学生体育消费现状的调查与分析

运用问卷调查法，分析当前农村中学生体育消费现状。结果表明，农村中学生有较强的健康意识和体育观；学生体育消费以实物消费为主；学生的体育动机以测试动机为主；影响学生体育消费的因素主要有：学习负担过重，活动场地较少，家庭不支持等。     

河南省豫北地区城市居民体育活动现状调查

采用文献资料法、问卷调查法、数理统计法,对河南省豫北地区1800名城市居民的体育活动意识、体育活动动机、体育活动方式、体育活动环境、体育消费现状及影响城市居民参加体育活动的主要原因等进行抽样调查和分析。结果表明,该地区城市居民有正确的体育价值观和体育消费观,但体育消费能力较低,由于经济基础的制约,居民参与体育活动的积极性未能完全发挥出来。     

2008年北京奥运会对河南省大学生体育意识行为的教育效应分析

通过文献资料、问卷调查、访谈、数理统计等方法，对河南省大学生进行抽样调查分析，了解2008年北京奥运会对河南省大学生体育意识行为的教育效应。结论认为：2008年北京奥运会对河南省大学生体育意识影响很大，提升了大学生参与体育活动的动机和兴趣；对河南省大学生体育行为转变有着积极推动作用。大学生体育活动的参与度明显提高。     

浙江省大学生体育活动形式对体育锻炼动机强度的影响

通过问卷调查表明，男生的体育锻炼动机强度要高于女生。影响其锻炼动机强度的主要体育活动形式依次为体育课、课余体育锻炼、体育媒介、体育消费、课余体育竞赛和课余运动训练。在努力抓好体育课和课余体育锻炼这两种活动形式的同时，要充分发挥体育媒介和体育消费对大学生锻炼动机的积极作用，是今后高校体育工作的努力方向之一。     

感知符号价值下体育消费环境对体育消费观的影响——基于供需双侧协同的分析框架

为探讨供需双侧调控下体育消费环境对消费者体育消费观形成的重要影响，并分析主体感知符号价值在两者之间的中介效应作用，采用体育消费环境量表、体育消费观量表和感知符号价值量表，对我国东部(江苏)、中部(安徽)、西部(陕西)3个省份12座不同规模城镇的3856名居民进行问卷调查，结果显示：(1)在体育消费环境的3个维度中，除文化环境外，政策环境和市场环境对消费者体育消费观的形成具有显著正向影响，且市场环境影响度更大；(2)政策环境、市场环境和文化环境对消费者感知符号价值均具有显著正向影响，其中市场环境影响度最大，其后依次为文化环境、政策环境；(3)消费者感知符号价值对体育消费观形成具有显著正向影响；(4)消费者感知符号价值在体育消费环境的3个维度对体育消费观影响中均存在显著的中介效应。     

影响湖南省体育中介市场发展的相关因素分析

本课题主要采用文献资料法、专家调查法、逻辑分析等方法，拟从湖南省的经济与居民消费水平、体育产业与体育市场、中介市场、体育管理体制、地方政府等五大方面因素，对湖南省体育中介市场发展产生的影响进行研究，结果表明：湖南省体育管理体制存在着与市场经济不相适宜之处，体育产业的市场化程度不高，造成体育中介市场发展的局限性；经济的迅速发展，消费意识、结构的升级带来体育消费需求的增长，增大了体育中介的经纪空间；社会中介机构的规范、市场中介机构的壮大为体育中介活动的开展提供了有利条件；政府对体育中介市场发展起着推动和制约双重作用。     

浙江省部分高校学生体育消费调查

运用问卷调查、献资料、访谈、数理统计等，对浙江省大学生的体育消费结构水平、体育消费动机等方面进行了调查、分析，认为浙江省大学生已具有较强的健身意识和体育消费观念，但消费总体水平较低；大学生的实物消费水平明显高于劳务消费水平，体育消费支出的内容还比较单一；大学生体育消费水平跟生活消费支出的水平成正相关，其中，劳务消费水平的增长幅度比实物消费水平的增长幅度更大；男、女大学生的体育消费动机存在明显差别。     

连云港市居民体育现状调查与分析

采用问卷调查、数理统计等方法，对连云港市居民的体育消费状态进行调查，研究表明：居民收入对其参加体育活动有重要影响；群体活动的开展与沿海开放城市形象不吻合；体育指导员缺乏；体育消费意识不强；政府对体育资金投入不足。应大力增强市民健身意识，加大体育设施的经济投入，促进连云港市群众体育的开展。     

鲁西南地区城镇老年人体育消费现状调查及对策研究

从促进鲁西南地区经济发展出发，运用文献资料法、问卷调查法、数理统计法等方法，对枣庄、济宁、菏泽三个地区城镇老年人的体育消费态度、动机、消费水平、消费结构以及影响老年人体育消费的因素等问题进行了调查。通过研究得出，鲁西南地区城镇老年人的总体体育消费水平较低；体育消费以实物型消费为主；收入、传统消费观念是影响老年人体育消费的主要因素，相关部门应积极引导，开拓老年人体育消费市场。     

河南省全面建设小康社会进程中城市社区大众体育发展研究

本文通过文献资料、问卷调查和数理统计等方法,从不同角度对河南省全面建设小康社会进程中大众体育的现状进行了调查研究。结果显示：河南省城市社区大众健身活动普及程度较高,但锻炼质量有待提高；参加体育健身活动的动机是多层次的；活动内容具有明显的非竞技化的韵律性、表演性、传统性和文化一体化特点；活动形式丰富多彩；城区居民体育自主意识、体育消费意识和基层社区体育组织管理职能得到增强。资金短缺、场地设施匮乏、社会体育指导员数量不足是制约基层群众体育开展及管理的三大主要因素。     

Prospective study of sport dropout: A motivational analysis as a function of age and gender

Abstract

Introduction: This paper aimed to analyse the predictive ability of a self-determination theory (SDT) based model describing competitive sport dropout, and variance as a function of age and gender. Variables included in the model were: psychological need satisfaction, self-determined motivation, perceived conflict between sport and study, intention to practise sport, and dropout.

Methods: A prospective study was performed over a period of 19 months. Variables considered as predictors of sport dropout were measured initially, and after 19 months persistence or dropout was assessed. The sample consisted of 857 athletes aged 11–19 (mean value 15.3; standard deviation = 1.77), 680 males and 177 females.

Results: Structural equation modelling illustrated support for an “alternative” model that incorporated a direct relationship between psychological need satisfaction and intention to practise sport. Analysis of invariance showed that the model was consistent as a function of age and gender, i.e. no differences were found in regression weights. MANOVA, however, revealed some group differences with respect to the dependent variables. Specifically, in terms of engagement, although assessed at the start of the study, those athletes who persisted at 19 months demonstrated greater need satisfaction, self-determined motivation and intention to practise sport than those who dropped out. Age related differences were also identified: with increased age self-determined motivation and intention to practise sport decreased, while there were no differences in need satisfaction or perceived conflict between sport and study. There were no differences related to gender.

Discussion: The results support previous studies that had used SDT to predict sport dropout, specifically those that had reported an inverse relationship between self-determined motivation and perceived conflict between activities. Further, it suggests that other variables (emotional) may play a specific role in predicting intention to continue engagement with sport.

Conclusion: The major contribution of the study is in validating a motivational model predicting sport dropout which incorporates perceived conflict and the direct effect of psychological need satisfaction on the intention to practise sport. The invariance of regression weights between age and gender groups suggests that the relationships proposed in the model are universal.     

休闲体育消费动机对行为意愿的影响:休闲涉入与体验质量的双重中介效应

为深入探究消费动机对休闲体育消费行为意愿的影响,以及休闲涉入、体验质量在此过程中的双重中介效应,采用文献资料、因子分析、结构方程等方法,构建了休闲体育消费结构方程模型。实证检验结果显示,消费动机、休闲涉入、体验质量对休闲体育消费行为意愿具有显著的正向影响,休闲涉入、体验价值在消费动机对行为意愿的影响过程具有双重中介效应。研究证实,休闲体育消费行为意愿生成受多重要素驱动,为充分发挥消费动机的直接效应及休闲涉入、体验质量的双重中介作用,应从适度引导消费动机、加深休闲涉入程度、增强体验质量感知等层面,提出休闲体育消费优化方案,为有效满足民生需要、推动休闲体育消费业态健康发展提供理论支撑与现实指导。     

试析影响中国体育彩票市场消费者的行为因素

本文藉由微观经济学的消费者行为理论并结合EKB模型的决策过程理论，从消费动机、风险偏好、信息来源与消费实态四方面，对影响我国体育彩票的消费者行为因素进行了分析，并对进一步激发体育彩票消费提出建议。     

娱乐体育——中国群众体育的一个重要形式

比较分析了群众体育与高水平竞技运动的差异。由于群众体育的业余性、参加者的异质性、目标的多样性、组织实施的分散性以及旨在满足参加者自身需要等特征,发展群众体育不能简单地搬用发展竞技运动的模式。开展娱乐体育与我国体育经费、设施尚不充裕的现实相适应;适合中国体育文化的民族特点;符合中国居民生活中能量摄入与支出的特点;有利于启发人们的体育动机;有利于建立正确的、全面的体育观。因此,娱乐体育是我国发展群众体育的一个重要形式。     

国外体育消费动机测量研究最新进展

通过对相关文献的回顾,依据时间顺序和理论完善程度,将国外体育消费动机测量研究的发展历程分为早期初步开发、中期完善改进和后期实践应用三个阶段,并在此基础上指出:实践应用是国外体育消费动机测量研究的主要发展趋势:体育消费动机量表( MSSC)和SPEED量表可以作为未来体育消费动机研究的测量,但两者在具体使用上仍存在差异;中国体育消费动机测量研究可以采用主客位联合研究法,在借鉴国外优秀研究成果的基础上,开发适应中国本土消费者的体育消费动机测量量表.     

Sport education and extracurricular sport participation: an examination using the trans-contextual model of motivation

In this study, we used the trans-contextual model of motivation (TCM) to examine the effect of Sport Education (SE) on students' participation in a voluntary lunch recess sport club. A total of 192 participants (ages 9-14 years) completed measures of the TCM constructs before and after a 12-week SE intervention period. Participants had the opportunity to participate in weekly, voluntary lunch recess sport club sessions during the intervention period. SE elicited a moderate increase in autonomous motives in physical education. The TCM accounted for a significant proportion of the explained variance in lunch recess sport club intention and participation. Autonomy-supportive curricular models, such as SE, may have the potential to facilitate transfer of motivation and participation in physical activity from a physical education to an extracurricular context.     

Understanding sport event volunteers’ continuance intention: An environmental psychology approach

The purpose of this study was to investigate influences of environmental and personal factors on volunteers’ behavioral intention. More specifically, the authors examined the relationships among work climate, intrinsic motivation, attitude, emotional exhaustion, and continuance intention through the lens of environmental psychology model. Survey forms tapping the interested outcomes were collected from 924 volunteers of a national sporting event in China. Results of structural equational modeling supported all hypothesized relationships, except the negative relationship between emotional exhaustion and continuance intention. This study expanded the understanding and application of the environmental psychology model in the context of volunteerism in sport.     

对高校教师健康观念、体育动机和体育消费现状的调查

运用文献资料法、问卷调查等方法对浙江省不同年龄高校教师的健康观念、体育动机和体育消费现状进行了调查,结果显示:高校教师对健康概念及健康的影响因素的认识较全面;体育动机主要来源于生理方面的需求,不同年龄段之间存在显著差异;体育消费水平较低,不同年龄段之间无显著性差异.     

西安市不同年龄妇女体育认知、体育动机和体育消费的现状调查

采用文献资料法，问卷调查法对西安市不同年龄妇女的体育认知、体育动机和体育消费现状进行了调查，结果显示：西安市妇女的体育认知水平不高，体育动机主要来源于生理方面的需要，各年龄段之间存在显著差异，体育消费水平较低，各年龄段之间差异不显著。     

Is it worth the price? The role of perceived financial risk,identification, and perceived value in purchasing pay-per-view broadcasts of combat sports

Perceived risk, identification, and perceived value play a critical role in consumer behavior. Although previous researchers have examined identification and perceived value, examination of mediated sport consumption is lacking. Additionally, risk has received limited attention within this context. The purpose of the current study was to examine the relationships between identification, perceived value, and purchase intentions, and to assess the moderating role of perceived financial risk within the context of combat sports pay-per-view purchases. Combat sport consumers (N = 364) participated in an online survey. Findings showed that identification had a positive association with perceived value and purchase intentions. Perceived value was directly associated with purchase intentions and partially mediated the relationship between identification and purchase intentions. However, perceived financial risk did not moderate the value-intentions relationship. These findings contribute to the sport consumer behavior by (a) extending the understanding of identification, value, and purchase intentions in a mediated consumption environment, and (b) advancing knowledge on the role of financial risk in this setting. As advances in technology continue, it is important to understand the role of attitudes and behavior, and the potential impact of perceived risk on purchases of mediated sport programming.