SNS社交网络个人用户持续使用行为的影响因素研究

以SNS社交网络个人用户持续使用行为为研究对象,以信息系统持续使用理论为参考框架,整合计划行为理论,针对SNS的特点引入感知娱乐、感知信任及习惯,建立研究模型进行实证研究。研究结果表明:信息系统持续使用理论在SNS情境下有良好的适用性;主观规范和感知行为控制对用户的使用意向和实际使用行为影响显著;感知娱乐对满意度和持续使用意向影响显著;习惯对实际使用行为的影响及对持续使用意向和行为之间的调节效应显著。     

Examining continuance use on social network and micro-blogging sites: Different roles of self-image and peer influence

Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms.     

Understanding envy and users’ responses to envy in the context of social networking sites: A literature review

Envy is an ancient theme of interest and various academic disciplines researched the topic in the last decades. With the advance of technologies and the popularity of social networking sites (SNSs), there is a need to comprehend what is new and unique about envy in the SNS environment. To contribute to an improved understanding of this phenomenon, we investigate academic research on envy in the context of SNSs. Particularly, in this work, we review and clarify the concept of envy in the SNS context and how users respond to envy they experienced in an SNS environment. This allows us to (1) better comprehend the conceptualization and theorization of envy in the SNS context, and to (2) identify particularities of users’ responses to envy. Based on our analysis, we observe that there exists a need to contextualize definition, operationalization and theorization further. Responses to SNS-induced envy mirror findings from the offline context with purchase intentions as an interesting and relevant behavioral response for the SNS context, since most revenues are generated by advertisement on these sites. We provide directions for future investigations on the phenomenon of SNS-induced envy.     

Examining supply chain collaboration with determinants and performance impact: Social capital,justice, and technology use perspectives

Supply chain collaboration is critical to achieving the integration of partners for performance impact. Two major concerns arise, organization's sharing behaviors and technology use behaviors. An organization's sharing behaviors relates to a decision of two perceptions among partners, commitment of network resources and fairness of network resources distribution. Further, technology use behaviors are important for members in IT-enabled supply chain. Social capital and justice issues intend to explain the two particular perceptions as IS success model defining technology use behaviors. This study integrates the three issues to examine their influence on supply chain collaboration and in turn, realized firm performance. Empirical findings report that technology use behaviors are most significant as other two issues are also concerned.     

社交网站用户交互学习行为影响因素的实证分析

用户交互学习作为网络用户的深层次需求,对社交网站的运营与发展至关重要。基于社交网站环境、用户特征,构建社交网站用户交互学习行为影响因素的模型,通过问卷调查,运用Spss和Lisrel8．7对该模型验证性分析,其社交网站用户偏好、社交网站功能、社交网站信息资源质量、社交网站用户的有用感知、社交网站用户人际关系以及社交网站激励机制对用户交互学习行为均有明显的正向影响。     

微博用户线下行为动机与线上使用行为的相关性研究

采用在线问卷调查和网络信息抽取技术相结合的方法,获取微博用户线下行为动机和线上使用行为数据,并依此确定了微博用户8种线上使用行为与4种线下行为动机。通过对样本数据相关性分析,发现女性微博使用动机要高于男性,并且微博使用动机与用户年龄具有显著的负相关性;此外研究还表明,不同的行为动机对应着相关的使用行为。上述研究有利于提升对网络主体的活动规律的了解。     

The construct of information systems use benefits: Theoretical explication of its underlying dimensions and the development of a measurement scale

As a key construct for the IS success model (DeLone & McLean (1992, 2003), information systems benefits for individuals (ISBI) has received considerable attention from researchers over the years. However, much remains to be explored to develop and validate the underlying theoretical dimensions for this crucial construct. Further, a major weakness of the extant research in this area is that most reported studies have been conducted in the context of individual IS application instead of the overall IS in the organization. To fill these gaps in research, we will first present a theoretical conceptualization of the ISBI construct, and then develop and validate a measurement scale for the construct. Drawing from the ERG theory (Alderfer, 1972), Job Characteristic Theory (Hackman & Oldham, 1975, 1976) and other theoretical perspectives, we developed a theory-based TJW framework which consists of three levels: Task performance, Job interaction, and Work enrichment. The nomological validity of the scale was then successfully demonstrated by a partial test of the IS success model using the ISBI measure and a measure of the overall IS use. Finally, we demonstrated the diagnostic power of the construct through an exploratory research model which showed that, while task performance benefits have insignificant effect on satisfaction, both job interaction benefits and work enrichment effects have substantial effects on satisfaction. These study results have thus deepened our understanding on the underpinnings of IS usage behaviors and contributed to the cumulated research on IS success.     

基于社交网站采纳健康信息行为特点及其影响因素的实证研究

健康信息与人的生命质量息息相关,研究其在社交网站上的采纳特点和影响因素十分必要。然而关于使用社交网络获取健康知识这一行为的研究仅处于起步阶段,尚缺乏对网络用户基于社交网站采纳健康信息行为的深入认识和探讨。结合社会认知理论和现有的健康信息系统研究,选取若干具有代表性的因子建立结构方程模型,以了解国内网络用户基于社交网站采纳健康信息的行为特点和影响因素。通过探索性因子分析和验证性因子分析,实证结果证实了用户健康自我效能、健康关注、感知风险和感知信息支持显著影响了用户对SNS健康信息的采纳意向;同时感知信息支持、感知情感支持、健康关注及感知风险显著影响了用户的健康自我效能;感知风险受到用户信任倾向的显著影响。为今后针对社交网络获取健康知识的研究提供了理论模型上的借鉴,为采取针对性的干预措施提供科学合理的参考。     

Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case

This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.     

名人代言目的地对旅游者态度和行为的影响

聘请名人担任形象代言人逐渐成为一种流行的目的地营销策略,但旅游学界对名人代言的研究才刚刚起步。采用准实验设计研究方法,以大学生为样本收集数据,使用结构方程模型检验了名人代言的主流范式“一致性假说”在旅游研究领域的适用性。研究发现：①名人/目的地一致性通过名人可信度影响旅游者的目的地态度和旅游意向,即旅游者感知到名人形象与目的地形象越一致,他们对该名人担任代言人的信任度就越高,进而就会对其代言的目的地形成好感并产生较强的旅游意向;②名人/自我一致性通过名人认同影响旅游者的目的地态度和旅游意向,即旅游者感知到名人形象与自我形象越相似,他们对该名人的认同度就越高,因而对其代言的目的地就会产生较好的态度和较强的旅游意向。     

The antecedents of customer satisfaction and its link to complaint intentions in online shopping: An integration of justice,technology, and trust

Complaint behaviors are critical to maintaining customer loyalty in an online market. They provide insight into the customer's experience of service failure and help to redress the failures. Previous studies have shown the importance of customer satisfaction as a mediator for complaint intentions. It is important to examine the antecedents of customer satisfaction and its link to complaint intentions. Online shoppers are both buyers of products/services and users of web-based systems. Trust also plays a critical role in forming a psychological state with positive or negative feelings toward e-vendors. In this context, there are three major concerns: justice, technology and trust. This study proposes a research model to combine these issues, in order to investigate complaint intentions. Data were collected from an online survey wherein subjects were encouraged to reflect on recent service failure experiences. The results from testing a structural equation model indicate that distributive and interactional justice contribute significantly to customer satisfaction and, in turn, to complaint intentions, but procedural justice does not. Technology-based features and trust are also important in determining the two target variables. The implications for managers and scholars are also discussed.     

Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation

Mobile banking (m-banking) has emerged dynamically over the years due to consumers' increased use of mobile technologies, their ever-growing lifestyle choices and also the several different economic factors. This paper proposes a new research model by extending the DeLone & McLean information systems (D&M IS) success model to understand users’ actual usage of m-banking. The research model was tested and validated using data collected by survey from 227 Omani residents. This study employed a two-staged analytical approach by combining structural equation modeling and neural network analysis. The results divulge that satisfaction and intention to use stand as two important precedents of actual usage, and the satisfaction also mediates the relationship between service quality, information quality and trust with intention to use m-banking and negates with that of system quality. We have provided the theoretical as well as practical implications of the findings.     

基于SNS网站品牌公共主页网络营销模式研究——以人人网为例

如今越来越多的企业依托SNS网站,以品牌公共主页为平台,开展SNS网络营销。本文在已有的SNS网站网络营销模式的基础上,围绕营销内容开展实证分析,以人人网为例,系统抽取样本主页并对其动态进行统计,运用内容分析、统计分析和聚类分析的方法,对样本主页进行归类,归纳出六种SNS网站品牌主页网络营销模式。此结论可以为企业探寻适合自身的SNS品牌主页营销模式、指导企业更好地利用公共主页进行品牌网络营销以及提升用户对企业品牌和产品的认知度和偏好度提供理论借鉴与实践指导。     

Promoting the continuing usage of strategic information systems: The role of supervisory leadership in the successful implementation of enterprise systems

Organizations face significant challenges in capturing value from their investments in strategic information systems such as enterprise systems (ES). Managers are a powerful source of influence shaping the post-adoption attitudes and behaviors of users and the success of ES. However, the extant IS literature has focused primarily on the role of top management and theoretical explanations of the role of supervisors in fostering continuing usage of ES are lacking. Drawing on transformational leadership theory and the IS continuance (ISC) model, this paper conceptualizes a theoretical model differentiating the influence mechanisms through which different types of leadership behaviors influence the success of ES. Data collected from 192 users of ES confirms our theorization. We find that transformational leadership behaviors of supervisors influence users’ evaluations of satisfaction and perceived usefulness, while their transactional leadership behaviors influence users’ ES continuance intention by moderating the effects of user satisfaction and perceived usefulness on ES continuance intention. This study advances research on the role of leadership behaviors of supervisors in capturing value from enterprise systems. The research also contributes to practice by suggesting effective strategies for promoting continued usage of mission critical systems such as enterprise systems and delivering value from firms’ IT investments.     

RFID systems in libraries: An empirical examination of factors affecting system use and user satisfaction

Library operation and management requires the performance of a number of repetitive, painstaking, labour- and time-intensive activities. Hence, in order to increase efficiency and effectiveness, many libraries are moving towards automation of the majority of their activities. Libraries are deploying Radio Frequency Identification (RFID) technology as a substitute for barcode systems for item identification and tracking, and this ultimately enables the automation of the majority of their processes. It is apparent from the available literature that research on RFID-related issues is largely concentrated on technical, organizational and implementation aspects, and less attention has been paid to understanding the use and user-satisfaction aspects. Therefore, this article aims to understand factors affecting the use of RFID systems and user satisfaction in a library context by empirically testing relevant constructs from DeLone and McLean's IS Success Model. A questionnaire-based survey was employed to collect data from a total of 181 respondents, who were all active users of an RFID-based library system. The findings from this study suggest that factors like system quality, use and user satisfaction positively influence consumer attitudes towards RFID-enabled services. The concluding section outlines salient points and briefly describes the associated limitations of this research, along with suggestions for future research directions.     

How motivational feedback increases user’s benefits and continued use: A study on gamification,quantified-self and social networking

With the increasing provenance of hedonic and social information systems, systems are observed to employ other forms of feedback and design than purely informational in order to increase user engagement and motivation. Three principle classes of motivational design pursuing user engagement have become increasingly established; gamification, quantified-self and social networking. This study investigates how the perceived prominence of these three design classes in users’ use of information system facilitate experiences of affective, informational and social feedback as well as user’s perceived benefits from a system and their continued use intentions. We employ survey data (N = 167) gathered from users of HeiaHeia; an exercise encouragement system that employs features belonging to the three design classes. The results indicate that gamification is positively associated with experiences of affective feedback, quantified-self with experiences of both affective and informational feedback and social networking with experiences of social feedback. Experiences of affective feedback are further strongly associated with user perceived benefits and continued use intentions, whereas experiences of informational feedback are only associated with continued use intentions. Experiences of social feedback had no significant relationship with neither. The findings provide practical insights into how systems can be designed to facilitate different types of feedback that increases users’ engagement, benefits and intentions to continue the use of a system.     

Continued use of wearable fitness technology: A value co-creation perspective

Despite the widespread adoption of the wearable fitness tracker (WFT), the phenomenon of acceptance-discontinuance has limited their value. This phenomenon has called attention to the issue of continued WFT use, with emphasis on how the value of the WFT can be sustained. Using the concept of value co-creation, this research aims to understand the effects of actor-to-actor interactions on continued use of a WFT, with a specific focus on the interactions generated through two WFT services: choice and involvement of dietitians. Considering a WFT’s service system as part of the greater healthcare ecosystem, this paper also considers the moderating role of self-efficacy in health management as an internal factor and healthcare system satisfaction as an external factor. A randomized experimentation using a scenario-based survey was conducted, and the data generated by 423 participants were analyzed. The results emphasize the significant positive effect of dietitian involvement on users’ intentions to continue using their WFT. Dietitian involvement not only improves continued use intention, but also realizes the effect of choice. The positive effect of dietitian involvement is robust, regardless of user satisfaction with the healthcare service system. Self-efficacy in health management also plays a key role in positively moderating the effect of choice on continued use intention. This study expands information system literature by providing theoretical insights into continued use from the perspective of value-co-creation. Our findings also have implications for the development of service systems for fitness wearables.     

基于行业SNS的企业人际竞争情报研究

人际竞争情报是人际网络与竞争情报相融合的产物,本文提出将SNS与企业相结合用于竞争情报工作的构想,分析了SNS作为人际情报工作平台的优势和基于SNS的人际竞争情报工作流程;构建了基于行业SNS的企业人际竞争情报系统的功能结构模型,通过从外部人际网络搜集、分析、反馈竞争情报,与在内部人际网络中实施知识管理相结合的方式实现组织竞争情报共享与利用;最后探讨了系统优化的方法,提出利用结构洞理论和网络声望模型对人际网络结构进行优化,提高网络效用。     

A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors

Virtual reality (VR) tourism provides consumers with the opportunity to experience a destination in VR and can play a significant role in encouraging visitation and engaging in particular travel activities and behaviors. Hedonic motivation adoption frameworks with flow state and subjective well-being have been shown to have significant roles in continued use of information technology. However, research on a theoretically integrated hedonic motivation system adoption model (HMSAM) specifically with enjoyment, flow state, subjective well-being, and continued use has not previously been conducted with respect to VR tourism. To address this gap, this study develops and investigates a conceptually comprehensive model on the effect of consumers’ hedonic behaviors on continued use, with the moderating role of visitor or non-visitor at the destination portrayed in VR tourism. Results identified the highly significant effect of consumers’ perceived enjoyment on flow state and of flow state on subjective well-being. Continued use was greatly influenced by flow state and subjective well-being. Importantly for destinations association between usefulness and flow state had a significant moderating effect depending on whether a visitor or non-visitor. The findings offer new knowledge to researchers and industry in the VR tourism fields.     

Voluntary sharing and mandatory provision: Private information disclosure on social networking sites

Private information disclosure on social networking sites (SNS) is one of the most important and active issues in the information management arena. The growing phenomenon of platforms requiring users to disclose personal information exposes the limitations of previous studies that only focus on users’ voluntary disclosure. In this study, we define two modes of users’ private information disclosure behavior: voluntary sharing and mandatory provision. Using the Communication Privacy Management theory, we built a framework to explain the impact of individual characteristics, context, motivation, and benefit–risk ratio on the user's willingness to disclose voluntarily or mandatorily. Our research shows that voluntary sharing is more likely to be driven by positive factors, such as perceived benefits, social network size, and personalization, while mandatory provision is affected by individual characteristics such as age, privacy policy, and perceived risks. One of our interesting findings is that perceived risk has less impact on voluntary sharing than previous studies suggested. When encouraging users to share information voluntarily, platforms do not need to pay as much attention to reducing perceived risk as in the mandatory providing mode, but should focus on improving perceived benefits. Being the first to classify and compare the private information disclosure modes of SNS users, our research enriches the existing literature and opens up new avenues for researchers and social networking platforms.