From Sportswear to Leisurewear: The Evolution of English Football League Shirt Design in the Replica Kit Era

The football shirt is of iconic significance, defining a club's visual identity through its role as sporting uniform and fan identifier, providing a canvas for commercial interactions and increasingly acting as the focus of nostalgia and collector culture. In this article we focus on the football shirt's extension from sportswear to a replica product worn as cross-generational leisurewear. We first consider how a replica's authenticity, its principal attribute, exists in objective, constructive and existential contexts. We then demonstrate how the subsequent focus of kit manufacturers and clubs on satisfying these differing interpretations of authenticity has influenced football shirt design. For two decades, replica kits were marketed as sportswear to children, with attempts to enhance the football shirt's authenticity through distinctiveness and exclusivity leading to copyrighted designs, manufacturer's logos and increased patterning. However, as the replica football shirt became adult leisurewear, the changing customer base led to retrospective and recycled shirt designs proclaiming a club's distinct identity through its heritage, fulfilling fans' nostalgic interpretations of a club's authentic kit, and reflecting fans' use of replica shirts to display their authenticity as a genuine fan. These ideals have also inspired a parallel retro-replica industry and, we argue, caused stagnation in the development of the aesthetic elements of contemporary kit design, which had previously demonstrated innovation interspersed with periods of consolidation, but had taken few retrospective turns. Genuine innovation in football shirt design has increasingly become restricted to technological advances and marketing strategies.     

Red shirt colour is associated with long-term team success in English football

Abstract

The colour of sportswear has been shown to influence the outcome of bouts for several different combat sports. The generality of these effects, and whether they extend to collaborative forms of contests (team sports), is uncertain. Since 1947, English football teams wearing red shirts have been champions more often than expected on the basis of the proportion of clubs playing in red. To investigate whether this indicates an enhancement of long-term performance in red-wearing teams, we analysed the relative league positions of teams wearing different hues. Across all league divisions, red teams had the best home record, with significant differences in both percentage of maximum points achieved and mean position in the home league table. The effects were not due simply to a difference between teams playing in a colour and those playing in a predominantly white uniform, as the latter performed better than teams in yellow hues. No significant differences were found for performance in matches away from home, when teams commonly do not wear their “home” colours. A matched-pairs analysis of red and non-red wearing teams in eight English cities shows significantly better performance of red teams over a 55-year period. These effects on long-term success have consequences for colour selection in team sports, confirm that wearing red enhances performance in a variety of competitive contexts, and provide further impetus for studies of the mechanisms underlying these effects.     

Age-ordered shirt numbering reduces the selection bias associated with the relative age effect

When placed into age groups for junior sporting competition, the relative differences in age between children leads to a bias in who is evaluated as being talented. While the impact of this relative age effect (RAE) is clear, until now there has been no evidence to show how to reduce it. The aim of this study was to determine whether the selection bias associated with the RAE could be reduced. Talent scouts from an elite football club watched junior games and ranked players on the basis of their potential. Scouts were allocated to one of three groups provided with contrasting information about the age of the players: (1) no age information, (2) players’ birthdates or (3) knowledge that the numbers on the playing shirts corresponded to the relative age of the players. Results revealed a significant selection bias for the scouts in the no-age information group, and that bias remained when scouts knew the players’ dates-of-birth. Strikingly though, the selection bias was eliminated when scouts watched the games knowing the shirt numbers corresponded to the relative ages of the players. The selection bias associated with the RAE can be reduced if information about age is presented appropriately.     

Red shirt colour is associated with long-term team success in English football

The colour of sportswear has been shown to influence the outcome of bouts for several different combat sports. The generality of these effects, and whether they extend to collaborative forms of contests (team sports), is uncertain. Since 1947, English football teams wearing red shirts have been champions more often than expected on the basis of the proportion of clubs playing in red. To investigate whether this indicates an enhancement of long-term performance in red-wearing teams, we analysed the relative league positions of teams wearing different hues. Across all league divisions, red teams had the best home record, with significant differences in both percentage of maximum points achieved and mean position in the home league table. The effects were not due simply to a difference between teams playing in a colour and those playing in a predominantly white uniform, as the latter performed better than teams in yellow hues. No significant differences were found for performance in matches away from home, when teams commonly do not wear their "home" colours. A matched-pairs analysis of red and non-red wearing teams in eight English cities shows significantly better performance of red teams over a 55-year period. These effects on long-term success have consequences for colour selection in team sports, confirm that wearing red enhances performance in a variety of competitive contexts, and provide further impetus for studies of the mechanisms underlying these effects.     

社会资本理论下金砖国家足球精神文化分析——以足球顶级联赛球衣相对价格为例

繁荣足球文化是发展中国足球的必经途径之一。优秀的足球精神文化为足球文化发展起到引导作用。金砖国家足球文化差异较大,相互比较将有助于自身精神文化的发展。本文通过运用社会资本理论,结合各国足球联赛俱乐部球衣实际销售价格策略,分析了存在于我国足球精神文化的问题。得出了我国足球衍生品销售策略缺乏科学性和足球精神文化生产者和销售者存在误解,且因此造成了足球精神文化的衰弱;并就此提出相应建议:加强交换关系双方沟通和调整实际销售策略。     

China’s ‘G-7 Revolution’ in Soccer

Abstract

In October of 2004, seven football clubs launched the ‘G-7 Revolution’, which represented a hallmark in the history of Chinese football. However, the revolt lasted for less than one month before it was thwarted. Recently, complexity theory (CT) has emerged as a vital theoretical perspective to twenty-first-century humanities and social sciences research. CT promises to offer considerable insight into the process of the ‘G-7 Revolution’. Because of the imminence of organizational decline, changes in leadership of the Chinese Football Association (CFA) and the ongoing conflicts between organizations, the sensitive, ‘far-from-equilibrium’ state of the league constituted the contextual basis for the revolution. Also, a referee’s poor decision was a small incident, like the ‘flapping wings of butterfly’, that helped incite the revolution of the seven football clubs’, as a result of which a self-organized union emerged. Lastly, the union’s actions amplified the deviation, but the major inertia deriving from the central system represented by the CFA counteracted this, leading eventually to the failure of the revolution.     

Marketization Impact on the Relationships Between Supporters and Football Clubs

Abstract

This article examines the concept of corporate governance, in particular the stakeholder context to analysis the relationship between football clubs in China and their local supporter groups for the purpose of gaining insight of its transitional football industry. This mainly qualitative interview-based study focuses upon the process of football marketization in China, with particular emphasis upon the research question: How has marketization impacted the relationship between supporters and football clubs? Along with an examination of the country’s wider social background, cultural influences to illustrate the impact of football marketization on the development pattern of the Chinese game and the specific characteristics of China’s fan culture under its so called socialist market economy.     

关于佩戴头部护具促进头球技术水平发挥和提高的探讨

头球技术是足球比赛当中极为重要的技术之一,头球技术的发挥和提高的前提条件是解决运动员的心理问题,而佩戴头部护具是一个行之有效的方法。通过从佩戴头部护具对青少年和成年队训练及比赛的意义进行分析和说明,证明了佩戴合适舒服的头部护具确实能够促进头球技术水平发挥和提高。     

‘Playing Dead’ and Killing Off Amateurism: Bribery Scandals,Illegal Player Payments,Rule Expunging,and the Victorian Football League’s Authorization of Professionalism in 1911

Abstract

Australian football is an indigenous game codified in 1859. In Melbourne, the code’s birthplace, the game remained officially committed to the amateur ideal for over a half-century. Illegal player payments nonetheless became increasingly commonplace. Moreover, periodically rumours swirled of champion footballers taking bribes to ‘play dead’. By the early 1900s, the code’s leading competition, the Victorian Football League (VFL), was derided with the ‘shamateurism’ label. Following a sensational match-fixing investigation that resulted in two players receiving five-year bans, in 1911 the VFL expunged its rule prohibiting player payments. Was the timing merely coincidental or was the League’s historic switch to professionalism a deliberate countermeasure to redirect press attention, renew public confidence, and restore the game’s integrity? By consulting the League’s official records and contemporary press articles, this work examines the overlooked yet discernible linkages between rising match-fixing allegations and the VFL’s decision to eschew amateurism and embrace professionalism. It argues that Australian football offers an instructive historical perspective of a sporting body tackling mounting concerns over corruption, taking back the ascendency by amending its rules to better govern over dishonest players and duplicitous club officials, thereby growing its popularity and restoring public perception of its integrity in the process.     

Effects of replica running shoes upon external forces and muscle activity during running

Abstract

Twelve participants ran (9 km · h^?1) to test two types of running shoes: replica and original shoes. Ground reaction force, plantar pressure and electromyographic activity were recorded. The shoes were tested randomly and on different days. Comparisons between the two experimental conditions were made by analysis of variance (ANOVA) test (P ≤ 0.05). The time to first peak, loading rate of the first peak and impulse of the first 75 ms of stance were significantly different between the shoes (P ≤ 0.05), revealing an increase of impact forces for the replica shoes. The peak plantar pressure values were significantly higher (P ≤ 0.05) when wearing replica shoes. During running, the contact area was significantly smaller (P ≤ 0.05) for the replica shoe. The electromyographic activity of the analysed muscles did not show changes between the two shoes in running. These findings suggest that the use of replica running shoes can increase the external load applied to the human body, but may not change the muscle activity pattern during locomotion. This new mechanical situation may increase the risk of injuries in these movements.     

‘Muscles for Motherhood’: A Genealogical Analysis of Medicalized Ways of Knowing Female Footballers in New Zealand, 1921 and 1973–1975

ABSTRACT

Michel Foucault argued that females gradually became integrated into the sphere of medical practices through a process which he termed as a ‘hysterization of women’s bodies’ (Foucault, The History of Sexuality, Volume One: An Introduction, New York: Pantheon Books, 1978, 104). In this article, we draw on Foucault to examine how women’s bodies, exercise and motherhood impacted on the historical development of female football in New Zealand within two time periods (1921 and 1973–1975). Employing his genealogical framework, we analyze newspaper reports, historical documents and conducted in-depth interviews to demonstrate how medical/scientific discourses both constrained and enabled the participation of women in football. We conclude that while medical knowledge was used to publicly disqualify the legitimacy of the female footballer in 1921, and hence her abrupt disappearance from the sporting realm, the absence of such medical knowledge in the early 1970s, combined with societal changes associated with second wave feminism, paved the way for the eventual ‘normalization’ of female football in New Zealand.     

Xi Jin-Ping’s World Cup Dreams: From a Major Sports Country to a World Sports Power

Abstract

Football is among the world’s most popular sports. It is also one which China has sought to develop in the field of global professional sport. Nevertheless, the professionalization of football in China has not to date actually improved China’s Olympic achievement in the sport. In stark contrast to the glory of being the country that won most gold medals at the 2008 Olympics, China’s poor football performance has been troublesome for the country’s leader. In 2009, newly elected Xi Jin-Ping made a public statement about promoting elite football and expressed his personal hope that China would be capable of both qualifying for the final stages and winning the FIFA World Cup. With such concern on the part of the state leader, attention turned to football, with many private enterprises beginning to echo government policy by demonstrating a willingness to promote elite football. In addition, to accelerate football development, the Chinese Government promised to take action on the separation of government football associations. Research on this process was based on the theoretical framework of state corporatism derived from Schmitter’s work of 1974. Semi-structured interviews were conducted as the method of data collection aimed at helping us understand how Chinese Government either integrated or controlled relevant stakeholders such as NGOs and private enterprises, and further, to discuss the interactions between them.     

The up-front legacies of France 2019: changing the face of ‘le foot féminin’

ABSTRACT

The drive to develop women’s football in France, a game 100 years old albeit one long-stigmatised, was thrust into high gear in 2011. Since then, a confluence of events and cultural changes, from on-field results and officials’ investment of greater resources to winning the 2019 World Cup host bid, greater mediatisation of women’s players, and more – including the spectacular 2010 meltdown of Les Bleus in South Africa – have combined to energise and grow the game. This newfound dynamism was unforeseen a decade ago and illustrates some of France’s biggest World Cup legacies: the up-front investments underpinning the sport’s development during the 2010s, and the ways the country has repackaged itself as a champion of women’s football and women in football, forever changing the face of ‘le foot féminin’.     

Pain Tolerance,Arousal, and Personality Relationships of Athletes and Nonathletes

Abstract

Eighty-four subjects were randomly selected from intercollegiate sport groups of basketball, baseball, football linemen, football backs, track distance runners, track field and sprint men, and nonathlete males. Subjects submitted to a muscular endurance task employed to determine pain tolerance during which Galvanic Skin Response measures of arousal were obtained. The Bernreuter Personality Inventory was administered to each subject following the treatment. Data were treated by ANCOVA and discriminant analysis techniques for sport and nonsport group comparisons of pain tolerance, arousal, and personality. No differences were found among groups.     

Brand image legacies of the 2010 FIFA World CupTM: a long-term assessment

Abstract

There has been limited research on brand legacies of the 2010 FIFA World Cup^TM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to determining the changes in international football tourists’ perceptions of South Africa as result of hosting this event. A quantitative methodology was employed to survey 391 international football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. The findings reveal statistically significant differences in most aspects between football tourists’ perceptions prior to, and six years after, the tournament. International football tourists’ perceptions changed positively six years after the event, including those features that were highlighted as major concerns prior to the tournament. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge.     

Amerika: The Super Bowl and German Imagination

Abstract

The Super Bowl has played a central role in the diffusion of American football in Germany, as interviews with the ‘founding fathers’ of ‘gridiron’ football clubs and analysis of German media accounts reveal. American football and the Super Bowl have also played an important role in the construction of traditional German Amerikabilder – images, ideas, and symbols associated with America. German media rarely covered American football until the late 1970s. At that time, brief highlight shows of the Super Bowl on German television and broadcasts on the American Forces Network significantly contributed to the diffusion of American football and the emergence of an American football league in Germany in the late 1970s. In the process of covering the Super Bowl, German journalists reproduced Germany’s double-headed Amerikabild: America as a model of modernity on the one hand, and as a violent, cultureless society on the other. The press further invoked historical clashes between German Kultur and the dreaded Zivilisation of the West. This exploration of the social processes surrounding the reception of the Super Bowl in Germany employs the theories of cultural globalization, migration, and electronic mediation developed by the anthropologist Arjun Appadurai to explain the complexities of contemporary global cultural flows.     

‘Managing the Media’: The Changing Relationship Between Football Managers and the Media

This article examines how the relationship between the media and football managers has evolved over the twentieth century. In particular, it argues that before the late 1960s, the print media largely shaped perceptions of managers but after this period, television became the dominant medium in framing their image. In a wider context, this relationship has reflected changes in the media as well as mirroring football's association with it. The transformation of football managers into celebrities, for example, has reflected the so-called ‘tabloidization’ process of the media. Not only have tabloid newspapers gone ‘downmarket’ but also both quality broadsheet papers and television broadcasters have ‘dumbed down’. The article highlights not only how the changing role of the manager has been partly due to changes in the media industry but also the impact managers themselves have had on media developments.     

From old soccer to new football? Expert accounts of transformations on the world game in Australia post-Crawford Report

This article investigated and evaluated the changes which have occurred in Australian football since the publication of the Crawford Report in 2003. Prior to this report, it was widely perceived that football was the ‘sleeping giant’ of Australian professional sport despite its popularity at youth participant level. The Crawford Report made a range of recommendations and a new era was heralded when Football Federation Australia was established which set upon the task of adopting a number of Crawford’s recommendations. To investigate the impact of the Crawford Report on the current status of Australian football, a qualitative methodology was adopted. Purposive sampling was adopted to give voice to senior football figures who were involved in the sport in both the pre- and post-Crawford Report periods and a total of 15 semi-structured interviews were conducted. A number of significant themes emerged from the research. All participants agreed that Australian football’s appeal has been broadened. However, the interviews also reported that the perception of football as a minor code and always relegated to the ethnic margins was a ‘myth’. Also, the participants raised the issue of whether the Crawford Report was implemented to its fullest degree. They were passionate about the idea that if all recommendations were implemented, the sport might currently be in a much stronger position.     

The Semiotics of European Football

The present study concerns the origins of the emblems representing the sixteen national football associations and the respective teams that contested for European glory in the stadiums of Poland and Ukraine for it is of paramount significance, cultural and otherwise, to determine those explicit features that so expressively epitomize their sheer essence. These emblems decorate the shirts of football players, often denoting uncommon symbolic significance, while also conveying copious amounts of historical and cultural information that command academic attention.     

The Regulation of Chinese Professional Football: Review and Prospects

Abstract

In 1994, a wave of professionalization began to sweep over Chinese football, beginning a new chapter in China’s sporting development. There have been some gratifying achievements in the past 23 years; meanwhile, some problems have been exposed and should not be ignored. The most prominent are football fraud, unfair refereeing and corruption, and as such the regulation of professional football has become an increasingly pressing issue. Through literature review and logical analysis, this research starts with a discussion of football fraud, unfair refereeing, and corruption in the development of Chinese football professionalization, then analyzes the causes of these problems, and finally puts forward some measures for the future regulation construction of Chinese professional football, through learning from the lessons of some developed countries. It is believed that establishing sound rules and regulations and independent sports arbitration organizations, taking strict scrutiny and severe punishment measures, improving accuracy and authority in football rulings, as well as cultivating and reinforcing awareness of rule of law, are the way forward for Chinese professional football. This research also maps out a vision for the future of Chinese professional football: non-political associations, systematic football legislation, independent supervisory organizations, and professional practitioners.