Fan culture and motivation in the context of successful women’s professional team sports: a mixed-methods case study of Portland Thorns fandom

Abstract

By the metric of average home attendance, the Portland Thorns of the National Women’s Soccer League are the most popular women’s professional sports team in the world. This paper investigates that distinct sports context through a mixed-methods case study of Thorns fandom, asking what fans themselves perceive to be salient elements of a successful fan culture for women’s professional soccer and what motivates their fandom. Drawing on survey data that are contextualized by ethnographic observations and interviews, we offer an interpretive analysis of ways Thorns fandom hybridizes elements of traditional and alternative sports fandom. Our findings highlight the emphasis Thorns fans put on quality soccer in a professional atmosphere where fans themselves create the supporters culture, along with the symbolic importance to fans of identifying with values such as gender empowerment, diversity and inclusion. We discuss ways these themes might offer and inform alternative models of sports fandom.     

‘Supporters,not consumers.’ Grassroots supporters’ culture and sports entertainment in the US

Abstract

Based on ethnographic research with supporters’ groups in the US, this article explores how Ultra and other global models of fandom are being appropriated by soccer fans in the US and Canada. I argue that these fans enact more than stylistic expressions of fandom but instead contest the boundaries of locally accepted models fandom. Most notably, organized soccer supporters in the US reject the notion of being simply consumers of sports entertainment and see themselves instead as stakeholders in the teams they follow and as de facto constituents that the clubs need to be accountable to. At the same time, the global and local organizational structures and histories of professional soccer confront these fans with specific restrictions in how they are able to articulate their interest as fans.     

‘(Simply) the best’, or remembering when tina turner met the winfield cup: Nostalgia and the construction of authenticity in rugby league online spaces

Abstract

This is an online content analysis using Discourse Tracing to make sense of how rugby league fans talk about changes in the game since the 1980s. Specifically, we are interested in how fans discuss Tina Turner singing ‘(Simply) the Best’ and another song in a famous marketing campaign for Australian rugby league’s professional Winfield Cup. We will use comments below the line on YouTube and in two public fan chat-rooms to explore how the remembering the video constructs a shared myth of Australian and British white working-class masculinity. We argue that while alternative constructions of Australian and British masculinity and national identity are present in this nostalgia, there is also a yearning for a time when hegemonic masculinity intersected with white, working-class nationalist identities and which was reflected in the imagery in the promotional videos.     

The (Re)Constitution of football fandom: Hapoel Katamon Jerusalem and its supporters

Abstract

Hapoel Katamon Jerusalem, a fan owned club in Israel, was established in 2007 by fans of Hapoel Jerusalem, in protest against the management of the original club. The fans have adopted anti-racism, opposition to violence and inclusiveness as markers of their identity, while stressing their links with the surrounding community. The paper emphasizes the role of reflexivity and agency, as the fans built the new club to embody their aspirations. The emphasis on reflexivity is required to integrate in the analysis, both macro-social elements, and processes linked with ‘everyday life’. The paper stresses the unintended consequences of the fans’ success, in creating a football club owned by them. The performance of HKJ fandom forged, over a short time, an inclusive ‘protected space’, wherein norms of solidarity and trust were developed. Such a space attracted several thousand persons – many of them coming to football for the first time – and cultivated a sense of ‘community’ that has become of growing importance in the fans’ collective identity.     

Shame in sport

ABSTRACT

To date, there has been little philosophical consideration of the concept of shame in sport, yet sport seems to be an environment conducive to the experience of shame due to its public and unequivocal nature demonstrating failure and success. Whilst much of the philosophical commentary of shame in sport suggests it acts as a quasi-virtue that holds the spirit of sport together and prevents cheating and other bad behaviour, I will argue that the real experience of shame (in contrast to embarrassment or guilt) is an adverse emotion, that undermines athlete well being and a good sports experience. This paper will provide an analysis of the concept of shame and its relation to other similar emotions, consider its ethical function, and evaluate its effect upon elite athletes in sport. I will conclude by arguing that those involved in sport need to recognise the destructive effect that shame can have upon individuals, how it can manifest itself in other negative emotions such as anger and depression and how sports authorities need to work harder to counter the pervasive and negative effects of shame in sport.     

Fans and states at work: a Ghanaian fan trip to the FIFA World Cup 2010 in South Africa

The FIFA World Cup for men (hereafter referred to as the FIFA World Cup) is possibly the biggest global media event. Winning or losing often gives rise to expressions of collective degrees of national pride or disappointment. But, it is not only the performance of the teams that is of significance in this respect; the devotion of fans to the game and their loyalty to their own national team are also an important vehicle of identity and self-affirmation as a nation. Thus, no country can afford to dispense with the travelling model of the enthusiastic fan as a representative of national identity. Through an ethnographic study of Ghana’s state-financed fan trip to the FIFA World Cup 2010 in South Africa, we will show how the actors involved (government, opposition, fans and media) negotiate national identity and representation.     

Philosophical reflections on the mission of the European College of Sport Science: Challenges and opportunities

Abstract

The European College of Sport Science (ECSS) was established in part to promote the integrated study of sports and related phenomena from multi- and interdisciplinary perspectives. There are significant and enduring philosophical, epistemological and professional challenges and opportunities that arise from this integrationist perspective. In this article, we reflect upon the challenges that have arisen in the development of sport sciences in the attempt to realize the ECSS mission. We identify three paradigmatic approaches to sports science: (1) the mechanistic; (2) the hermeneutic and (3) the critical. We critically evaluate these paradigms and their potential within the broad framework of integrationist ambitions for sports science as a scientific field.     

Of magic and mania: reflections on the fan following of Brazilian football and Pelé in Calcutta

Why do Indians celebrate Brazilian football? Is it because Indians do not have local stars to root for? Why does it have to be Brazil? Why was a generation of football fans in Calcutta in awe of an exotic South American footballer called Pelé? This essay responds to these conundrums by analysing transnational football fandom from perspectives of cultural diffusion and image-making. It situates circulation of culture in a historical study of the impact of Brazilian football, with particular emphasis on Pelé, as borne out by fan culture in India. It examines if the similarities between India and Brazil in the global meridian of development had any bearing on football fandom. Next, it studies particularly how Pelé’s visit to Calcutta in 1977 was registered by the overlapping categories of fans, politicians and journalists. By doing so, it offers a model of understanding moral/cultural networks of transnational fandom in terms of hero/icon/legend worship.     

The mascot that wouldn’t die: a case study of fan identification and mascot loyalty

The issue of sports mascot loyalty, especially to those mascots considered offensive, was investigated through fan identification theory, and applied to the mascot controversy at a large university in the United States. Replicating a previous university survey on the mascot question, a survey of current university students (N = 3616) revealed a strong relationship between mascot loyalty and fan identification, particularly related to one’s perceptions of ‘belonging to the university sports family’, and ‘associating with sports fans’ of the university. Other important findings include age differences and the marginalization of Asian-American fans. The implications and applications of these findings were discussed.     

Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing

In the current study, the explored the moderating role of ageing in the relationship between team identification/fandom and fan aggression. The authors used an online panel-based survey that offered access to a realworld population of sports fans. Participants were 740 fans of Israeli professional basketball. Results from structural equation modelling demonstrated that older fans reported higher levels of mere sports fandom and lower levels of self-reported aggression and acceptance of aggression. Moreover, age moderated the relationships between team identification (or fandom) and self-reported aggression, such that team identification (or fandom) was more strongly associated with selfreported fan aggression among younger fans than among older fans. The moderating role of age in the relationships between team identification (or fandom) and perceptions of appropriateness of aggression was not supported. The findings contribute to our theoretical understanding of the role of ageing in the relationship between fan identification and fan aggression. Based on these findings, the authors assert that managers might particularly benefit from leveraging the potential, but often neglected, segment of senior fans, since older fans can play a key role in reducing the level of aggression during competitive sports events. Suggestions for future research are also discussed.     

All caught up in the kayfabe: understanding and appreciating pro-wrestling

ABSTRACT

Professional wrestling is a popular, global, performance phenomenon that is in many respects sport-like, but tends to be shunned by serious sports fans for its alleged ‘fakeness’. Yet its own fans often behave exactly like regular sports fans: getting caught up in the action, responding emotionally to the performances, and engaging in critical analysis of the competitive strategies and the turns of events. How does this alleged ‘fake sport’ engender such complex and deeply emotional appreciation? Here I provide an analysis of pro-wrestling that explains and emphasises its narrative, dramatic and fictional aspects, showing it to be a complex representational work that can be appreciated aesthetically and emotionally on a number of levels.     

‘The East’ strikes back. Ultras Dynamo,hyper-stylization,and regimes of truth

Abstract

This case study deals with Ultras Dynamo, the leading group in the active fan scene of Eastern German (the term Eastern Germany is used within this paper to refer to the territory on which the GDR existed from 1949 to 1990; it entails the federal states Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, Thuringia and the eastern part of Berlin) side SG Dynamo Dresden (throughout the paper, the club’s full name ‘Sportgemeinschaft Dynamo Dresden’ will be shortened using either Dynamo Dresden or simply Dynamo. Among the fans, the club is mostly called SGD (abbreviation of Sport[G]emeinschaft Dynamo) which is also used on flags, banners and in fan chants). The paper analyses styles of self-representation of the active fan scene at Dynamo and critically analyses the claim made by the group to being apolitical. The process of collective identity construction is linked to media images of the group and a ‘regime of truth’ is identified: a self-sustaining and interdependent cycle which overarches the process of image- and identity-construction at Dynamo Dresden and which can be traced back to processes of labelling, stigmatization and secondary deviance.     

体育迷的体育赛事消费行为影响因素分析

随着人民生活水平的提高,人们越来越具备有钱和有闲的消费条件,如何把具备消费条件的潜在体育迷变成现实的消费者,赛事经营管理者必须充分考虑消费影响因素。本文采用文献资料等研究方法,分析了体育迷的体育赛事消费行为影响因素。研究发现:消费行为的影响因素有体育迷消费动机、身份突显、心理依附、体育代表队的认同、体育代表队的承诺、卷入度,并得出体育营销者要想使体育迷在赛事消费中投入更多的时间和金钱资源,必须了解消费者的动机过程,体育迷身份的显著性,体育迷对体育代表队的依附、认同和承诺的程度,体育迷卷入水平的结论。     

‘Equal play,equal pay’: moral grounds for equal pay in football

In this paper, we investigate three different ways of defending the claim that national football associations ought to pay their men’s and women’s football teams the same amount. First, we consider an argument that appeals to the principle of equal pay for equal work. We argue that this ‘labor rights’ argument provides a good reason for some national football associations to pay their men’s and women’s teams the same amount but that these are the exception rather than the rule. Next, we consider an alternative argument, which appeals to the ‘expressive power’ of paying women’s football teams the same as men’s. We argue that this argument can be applied more generally than the first argument and gives a good reason for many football associations to pay their men’s and women’s teams equally. However, this argument struggles to show that associations have a moral obligation to pay their men’s and women’s teams the same. We finish by considering the ‘argument from historical injustice’. We argue that this argument provides plausible grounds for thinking that many associations not only have moral reasons to pay their men’s and women’s teams equally, but that they also have a moral obligation and a political responsibility to do so.     

‘Raise Her Right’: (mis)representing authentic women sports fans in US advertising

This study explores how women sports fans have engendered a boom of US advertising images and narratives that comply, confound and resist traditional gendered roles. Against the backdrops of the gender regime and hegemonic masculinity, this analysis interrogates female fan typologies to illustrate how female fandom is constructed and constrained through advertising. This piece focuses on five television advertisements broadcast throughout the 2015–2016 NFL play-offs and NCAA tournaments. This article also explores online responses to the ads to indicate how commercial interests reflect our popular imagination regarding female sports fandom. Often, these images reinforce female fans as mothers, love interests and objects while idealizing heteronormative, feminine physical attractiveness. These strategies position female fans not as agents but as fans in relation to the hegemony. Ultimately, this reasserts men as privileged, authentic sports fans even as women’s presence and access to sports is legitimized.     

Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts

Previous analysis of fan motivation suggests a number of differences exist in the sport spectatorship of female and male fans, however discrepancies are present in the collective findings. We extend the literature by drawing on sport economic demand research, testing how specific game characteristics influence consumption patterns for each gender. Through the examination of NCAA football game broadcasts, our results support the importance of female pre-game viewership to establish fan status. By contrast, among the many variables tested, gendered-differences in the impact on game viewership are evident only with respect to income and local team participation. Moreover, we do not find differences related to anticipated or actual game competitiveness. We conclude that within game viewership patterns are essentially similar for female and male fans and offer thoughts regarding the practical implications of this research.     

Loves,Suffering and Identification: the Passions of Australian Football League Fans

The people of Melbourne are renowned for their ‘football fever’, yet this fever is under-studied. This paper addresses this fever by exploring the loves, suffering, and strange identifications of Australian Football League fans. Building on and complicating Freud's theories of group psychology, I argue that love, or rather two loves, are at the heart of the experience of being a fan. Fans love their club in a manner that incorporates the club into their sense of self, with the club becoming an ideal that is to be served. This love facilitates a particular form of identification where fans experience the club's trials, tribulations and triumphs, as if they too were being subjected to them. Moreover, in identifying with their club through love, the fan also takes on a second love, that of the club's object of desire, the elusive premiership. This is the love of the conquest and pursuit, a love that entails pain and suffering.     

Israel–Malaysia Relations and the Place of Football

Abstract

While seeking to establish their respective international positions following their foundation, Israel and Malaysia also interacted with each other. However, in light of the Israeli–Arab conflict, and mainly due to Malaysia’s domestic considerations and geo-political interests, the interactions remained limited and official relations were not established. This study relies on the notion that sport is potentially an important tool for engagement between states. It examines contemporaneous Israeli and Singapore press and brings together the various episodes and voices pertinent to the way Israel–Malaysia relations unfolded through football until the 1970s. The paper offers an historical perspective on the relations by focusing on a game that was highly popular in both countries. I argue that, while considering the various limitations that were involved, the Prime Minister of Malaysia and President of the Asian Football Confederation, Tunku Abdul Rahman, cautiously maintained the football channel with Israel open. Accordingly, in light of the significantly low-level of other means of contact, football functioned as a carefully managed yet meaningful line of communication by involving a prime minister, senior sports administrators, athletes, football fans, journalists, and sports readers. The essay thus contributes a case study to the emerging body of literature on football relations between states.     

The Female Vikings,a Women's Fan Group in Denmark: Formation and Development in the Context of Football and Fan Histories

Traditionally, football and fandom have been male domains and celebrations of masculinity. So far there has been some sociological and historical research on women's football; however, little is known about women's fandom, in particular about its formation and development. This article focuses on the historical development of a Danish women-only fan group called ‘The Female Vikings’, which support a professional football club, Lyngby Boldklub (BK), in a city north of Copenhagen. The article explores the backgrounds and motivations of female fans, as well as their ways of staging femininity in a man's world. Drawing on available information about football and fans in Denmark, we have reconstructed the developments of both Lyngby BK and its supporters. Special focus was placed on the histories and cultures as well as the experiences of female fans in this club. Insights into the foundation of the women's fan group were provided by problem-centred interviews which also contained open questions. The foundation and activities of the Female Vikings show how women can perform gender in the fan's stands and how they play a significant role in the fan movement. The interviews also reveal the loyalty of the female fans during the club's ‘crisis’ and their ‘collective memories’.     

‘It was precious to me from the beginning’: material objects,long-distance fandom and home

Material objects and football fandom are intimately linked. As a repository of emotion, memorabilia holds value as a marker of identity. For many football fans, the conception of ‘home’ is integral to their identity. Despite its centrality to football fans’ construction of identity, the notion of ‘home’ has received little attention from sports scholars. Drawing on recent work in cultural geography, this paper employs concepts of home to explore the ways in which materiality holds identity for football fans. Evidence from New Zealand-based fans of European teams displays how material objects are able to collapse distance between fans and their club, acting as palimpsests for memory and narratives for significant emotional experiences. Embedded in the New Zealand home of the fan, memorabilia resides as an emotional bridge to their football home locality, stadia and supporters.