建立营销风险管理系统创新营销风险管理机制

电力营销风险管理系统包括客户风险评价系统和风险管理系统两部分。该系统建设为营销业务工作提供防范风险技术支持,同时给营销风险决策支持和分析预测提供了一个技术先进、数据准确、使用方便的技术平台。     

基于人工心理线索的虚拟社区营销优化系统

社区营销面临着平面化海量数据与消费者信任缺失等问题.针对上述问题,提出了基于人工心理线索的社区营销优化系统.该系统中建立了个人与群体人工心理模型;通过对社区主题的纵向挖掘和发散评论的横向挖掘,运用朴素贝叶斯分类法构建特定营销活动的人工心理线索;最终通过客户心理演化模型,进行营销优化.仿真实验证明,该系统能够高效地发掘社区中的营销线索,向客户提供优质的心理服务.     

建立营销风险管理系统 创新营销风险管理机制

电力营销风险管理系统包括客户风险评价系统和风险管理系统两部分。该系统建设为营销业务工作提供防范风险技术支持，同时给营销风险决策支持和分析预测提供了一个技术先进、数据准确、使用方便的技术平台。     

决策树技术在银行不良个人贷款分析中的实证研究

该文将决策树技术应用于个人贷款分析中,同时对不良个人贷款数据进行了数据挖掘,对已经形成风险的个人客户进行分析,找出了形成风险的客户特征;所获得的信息有益于风险管理与控制,为银行高层进行决策提供了科学的依据．     

网络教育服务中的客户细分策略分析

随着终身学习理念的深入人心,网络教育服务市场前景会更加广阔,同时竞争也在加剧。对客户进行细分,提供有针对性的营销策略、服务模式将有助于提高网络教育服务机构市场竞争力。从客户终身价值、学习者媒介偏好、利益细分等角度分析网络教育服务中的客户细分策略。     

9月:左手券商,右手周期

近期市场明显风险偏好提高.盘面可以明显关注到成交额明显的放大,券商股出现了久违的上攻行情.2014年11月份那一波券商股的集体爆破依然令人记忆犹新,几周就翻倍.而周期股在有序调整后,再重整旗鼓,明显再次上攻,而次新股反复活跃.     

大学教师行为背后的制度与文化归因——立足于偏好的研究视角

偏好为经济学、心理学与社会学等领域广泛流行的概念。不同于信念、态度、抱负和激情,偏好作为个体相对稳定且被合理化的心智模型,与其日常可观察的行为事实间有着更为直接的关联。大学教师的职业选择、工作角色以及风险选择偏好的形成与变化,固然有其个人禀赋如智力、人格等生物学基础,但更受制度政策、学术文化等环境因素的影响。偏好本身为一个中性概念,无好坏之别,对大学教师偏好结构与形成机制的分析,有助于我们更为真切地透视学术界众多现象背后的深层动因与诱因,为实证研究提供基本依据和分析框架。     

个人沟通驱动的关系营销模型及应用

个人沟通对于提供关系营销的有效性起着重要的作用。文章从功能性沟通和情感性沟通两个方面分析其对于关系营销的影响,研究个人沟通视角下的关系营销模型,并提出个人沟通驱动的关系营销模型。     

多目标规划最优投资组合方法

利用多目标规划的方法建立投资组合优化问题的一般模型，在合理假设的基础上把问题转化为线性规划问题，使模型具有可操作性。通过实证分析，建立风险损失率与收益率之间的回归方程。使各个投资可根据个人偏好选择适合自己的损失率与收益率水平。     

公募FOF大幕开启华夏聚惠重磅首发

随着证监会公布首批公募FOF名单,公募基金行业FOF产品大幕正式拉开.作为公募FOF境内首批发行的6只基金产品之一,华夏聚惠以稳健为立足点,以风险控制为产品导向,使其成为风险偏好明确的投资者进行资产配置的重要手段.该基金已于9月26日正式开始发行,投资者可以在各大银行券商、蚂蚁财富和华夏基金认购.     

Customer prioritization in higher education: targeting ‘right’ students for long-term profitability

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the marketing practices of academic institutions as they face increasing competition for students, faculty and funding by presenting a discussion of ‘right,’ ‘at-risk right’ and ‘wrong’ customers for higher education. This paper reviews marketing paradigms as they have evolved over time, explains the concepts of right, at-risk right and wrong customers as they apply to higher education and identifies managerial implications critical to today's higher education administrators.     

证券经纪业务的核心竞争力:经纪人及其制度

在浮动佣金制下 ,营业部的经营受到挑战。营业部在环境、设备和价格的比拼 ,不足以构成证券经纪业务的核心竞争力。市场行情持续低迷 ,营业部自然增长的客户陷于停顿 ,拥有一支专业化、高绩效的证券经纪人团队将为营业部在提高服务、扩大影响、吸引客户和创造佣金收入等方面带来良好的效益 ,并难以被其他营业部迅速模仿 ,成为证券公司能够长期领先的核心竞争力。     

农产品冷链物流企业的定制营销服务模型构建

在借鉴第三方物流企业定制营销模式的基础上,通过介绍农产品冷链物流企业实现定制化营销服务的依据与模式,对农产品冷链物流企业定制化营销中的各个模块进行了具体的说明,为我国农产品冷链物流企业开展满足客户个性化需求的定制营销提供一定的借鉴。     

Brokering educational opportunity for homeless students and their families

This qualitative study in a Midwestern US city examines how school and community-based organizations support homeless students’ connections to education-related resources and relationships. Drawing from organizational brokerage theory, which delineates how individuals’ chances to thrive are shaped by the organizations in which they participate, the study finds that brokerage practice unfolds and is affected by variables at three specific levels. First, social workers, teachers, and principals at the individual school level arranged for registration, enrollment, and other immediate connections for students. Second, school district-level actors played key roles in orchestrating homeless students’ transportation and educators’ professional development across the city. Third, a range of neighborhood factors – including immigration and housing trends – affected the ways and extents to which organizations identified and supported homeless students. The study concludes by presenting several implications for research and practice.     

目标客户与营销创新研究

在竞争激烈的市场环境下,企业必须进行不断的营销创新才能更好地适应市场.随着市场营销模式由"以产品为中心"向"以顾客为中心"的转变,营销创新主要应围绕顾客关系而展开,其中目标客户是企业营销创新的核心内容.企业应在科学分析的基础上确立自己的目标客户,并在现代信息技术的支持下,建立目标客户管理系统.通过营销创新,与顾客保持良好的接触和沟通,超前地把握顾客需求,及时地对原来的产品或服务、营销方法进行改进,培养忠诚型顾客和吸引新顾客,实现企业利润的最大化.     

Broadening the Learning in University Environment: Process Reengineering Through Information and Networking Technologies (BLUEPRINT 2000)

This paper presents the result of an extensive study funded by HEFCE HEFCE is UK government Higher Education Funding Council for England. and the European Commission (EC) for Broadening the Learning in University Environment: Process Reengineering through Information and Networking Technologies (BLUEPRINT 2000) model. In comparison to other existing models which are merely focusing on stand-alone computer-based learning environment, this paper describes a complete model covering all aspects of tertiary education, not only servicing but also administering in an all virtual and electronic manner. The model considers an asynchronous and synchronous part. The asynchronous part deals with the discovery of learning material, course work, institution, course and institution brokerage. It also describes learning material and course development tools, administration and tutorship. The synchronous part of the model focuses on the intercommunication between virtual university members to ensure that isolation of learners is prevented as much as technology is able to help. The aim of this paper is to establish a commercial operation for administering, operating, marketing, delivering and supporting online and all electronic higher education, using information and communication technologies (ICT). The system would eliminate student's techno phobia across the range of organizations and disciplines by ‘total immersion’ using groupware, desktop videoconferencing with application sharing and access to resources via the Internet. Furthermore, the system will enable a high degree of online interactions from student-to-student, student-to-tutor, tutor-to-tutor, administrator-to-administrator and institution-to-institution both on one-to-one and forum basis. The BLUEPRINT 2000 model develops new and cost-effective methodologies for teaching dynamic subjects whilst improving the quality of student support in general. The system will lead to a potentially global club of life-long learners with access to the ‘first and best’ sources of education. In addition, it supports dynamic role assignment, that is a student of one subject can be a lecturer or tutor of another subject. It therefore utilizes resources and allows knowledge sharing in an optimal way on both individual and institutional basis. Hence it offers significant commercial benefits to all partners involved in the venture. The business case allows modular implementation based on pilots which will both generate revenues in the short term but also instigate the setting up of a dedicated IT infrastructure to support many new telematics services thus the implementation would be low risk in respect of financial and administrative operations.     

浅析新型战略营销联盟——顾客联盟

自从美国管理学者罗杰·内格尔和DEC公司总裁简·霍普兰德提出的“战略营销联盟”以来,这个概念已经得到了越来越多企业界人士的认同,成为现代企业加强竞争力的又一重要方式。从现实生活中的个案研究中发现,战略营销联盟其实不仅仅局限在企业之间进行联合开发新产品、联合推销新产品和联合进行售后服务,还可以进行顾客之间的联盟,以达到共同对付强大竞争对手的目的。     

Implementation of Ethical Higher Education Marketing

With consumerism changing students to customers and teachers to service providers, ever more vulnerable and naïve students enrol and, instead of collaboration between institutions, there is competition. There has been a call in the literature to face these challenges through ethical leadership in universities. Specifically, concern has been expressed over higher education marketing practices. In response, we attempt to construct a virtuous model of marketing ethics within higher education institutions’ values. We attempt to defend interconnectivity between the virtues of integrity, trust, fairness, and empathy under the direction of phronesis and seek to inform those responsible for making marketing higher education. We envision higher education’s marketing relationships as having the potential to endure, where universities ethically lead rather than reflect ethical norms, and where academics are encouraged to speak out. We discuss how it might be implemented.     

论关系营销对传统营销的超越

企业的营销理念需要从以交易为核心升华为以客户关系为核心。本文的比较研究结果表明，要想实现自身的传统营销模式向关系营销模式的转变，企业理应在如下方面做出努力：在营销重心上向关系网络倾斜、在客户服务上下大功夫、在市场范围选择上放宽眼界、在营销核心领域方面要有战略眼光、在新的营销组合上要敢于尝试。     

Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing

ABSTRACT

Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are adopting relationship marketing strategies. In the context of higher education marketing, we examine the nature of the student-faculty relationship development process and its affect on helpfulness, which we define as a “state of mind” conducive to future helping behavior. Drawing on relationship marketing theory and identity theory, we posit that trust, relationship commitment, and identity salience are key mediating variables between three antecedent variables (shared values, communication, and opportunistic behavior) and helpfulness. Our results provide support for the roles hypothesized for trust, relationship commitment, and identity salience.