How Future Goals Enhance Motivation and Learning in Multicultural Classrooms

This review examines the impact of future goals on motivation and learning in multicultural classrooms. Across cultures, schooling is a future-oriented investment. Studies of minority students' school achievement have advanced future goals as a crucial protective factor in the face of frequent school failure. At the same time, cultural discontinuities and limited opportunities in minority students' school careers may weaken the motivational force of the future. Our review of the seemingly contradictory evidence on the role of the future in minority students' school achievement calls for a more fine-grained motivational theory of the future. Specifically, converging findings support conceptual distinctions (a) between positive and negative perceptions of the instrumentality of school tasks for future goals, and (b) between internal and external regulation of classroom behaviour by future goals. Thus, positive instrumentality and internal regulation enhance intrinsic motivation and adaptive learning in multicultural classrooms. We conclude that the motivational force of future goals can be generalized to minority students and that it depends crucially on perceived instrumentality and internal regulation.     

Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers

Propelled by the recent economic recession that caused substantial declines in advertising revenue, some major newspapers have renewed their efforts to find alternative revenue models. This renewed interest in paid content strategy triggered another round of debates on the viability of the “paywall.” To address the recurring industry debate, this study, based on a national survey of 767 U.S. online adults, systematically evaluated users' paying intent for different newspaper formats, the amount they are willing to pay, as well as users' responses to various payment models being considered by the industry. Results showed the print edition outperforms other formats (Web & “apps”) in terms of usage, preference, and paying intent; and is perceived as the most valuable platform. Paying intent for the online formats (Web & apps) was weak, and so was people's response to each of the 6 payment models under study. Therefore, how users are charged does not make much difference—whether they are charged does. The analysis also identified the predictors of paying intent for newspaper formats and different payment models. Although multiplatform news delivery has become a reality, paying intent for digital news content remains elusive.     

The Impact of Digital Technology on the Distribution Value Chain Model of Independent Feature Films in the UK

In response to the newspaper crisis, U.S. newspapers are seeking new business models for their online operation, but often ignore non-local readers who constitute a non-traditional niche audience with market potential. This study attempts to expand the understanding of the U.S. online newspaper readership in the dual-geographic market by empirically comparing local and long-distance users on demographic characteristics, online behavior, and satisfaction level with the newspaper site. Utilizing a dataset containing 28 newspaper Web sites' 25,964 visitors, this study performed a large-scale, in-depth analysis of online newspapers' long-distance readership unseen in previous research. Results show that more than one fourth of these newspaper sites' online users reside outside the print market. Most long-distance users have personal ties with the geographic area associated with the newspaper. Compared with local users, long-distance users tend to be male, older, better educated, and with a higher income. They are more likely to obtain local sports information from the site, but are less likely to visit the classifieds areas of the site. They also tend to be more loyal to and satisfied with the newspaper site. Newspapers should perceive long-distance users as a potential audience segment rather than an inconvenient truth when developing content, pricing, and marketing strategies.     

Commercialization of Technology News

While technology news has become a major news genre, the coverage of high-tech products has raised concerns regarding the commercialization of journalism. Drawing on salience transfer and exemplification theory, this study explores how The New York Times and USA Today covered Apple products along quantity and quality dimensions. A content analysis documented a landslide in the amount of coverage on Apple products in both newspapers. Both iPhones and iPads were disproportionately over-covered in relation to their market share. Over one-third of the headlines about the iPhone covered the product favorably. The New York Times published more stories about these gadgets than USA Today did, while USA Today was twice as likely to portray iPhones in a positive light. These findings have raised questions about the commercialization of technology news and its impact on journalism.     

Taking Chances: A New Librarian and Curriculum Redesign

As technology becomes ubiquitous in designing and delivering medical school curricula, health sciences librarians can embrace emerging opportunities for participation in curriculum design. A new medical librarian at Michigan State University Libraries engaged her user base outside of established duties, learned new skills, and challenged preconceived notions about librarians’ roles. In the process, she became a partner in copyright education, amended license agreements for enhanced curricular multimedia use, and facilitated curriculum mapping through taxonomy building. These projects helped create the informational foundation for a novel hybrid medical education curriculum and introduced new curricular roles for the librarian.     

Health sciences libraries in Germany: new directions

This feature is part of a series about medical library services in various countries. It gives an overview of the state of and selected current developments of medical library services to support research, education and clinical practice in Germany. Findings from an online survey and issues of access to health information are discussed in relation to the German health care system.J.M.