社交网络中网络口碑与购买意愿的动力学机制分析

网络口碑对消费者的购买意愿有重要的影响。采用系统的观点来研究社交网络中网络口碑与消费者购买意愿的动力学机制。从社会资本的角度出发,采用系统动力学,建立社会资本——网络口碑——购买意愿的动力学模型。模型的仿真结果表明,社会资本在社会化电子商务平台中,能够很好地提升网络口碑的传播效果,进而影响消费者的购买意愿。     

Porto street stage at Rally Portugal: the determinants of the length of stay

ABSTRACT

We present the determinants of the length of stay (LOS) of Porto Street Stage that integrated the program of the 52nd edition of Rally de Portugal. Sport events assume an important role in the marketing of tourism destinations. However, when we compare them with other segments in tourism, it still remains underexplored. This study represents an opportunity to contribute to the literature, and it could become a significant toll for the organizers, public entities and other stakeholders. We contemplate a set of information and data that may improve the management of the future editions in a more rigorous and effective way. As we are dealing with an international event, it is an occasion to enlist tourists and promote the tourist destination. We applied a quantitative analysis and considered the sociodemographic characteristics of the spectators, factors that influenced the trip, expenses per day in the city, level of satisfaction with the event, and the intention to return. An OLS regression model, a Weibull survival model and a zero-truncated negative binomial regression model were estimated, and the results were compared. On the LOS determinants it is not common to consider the influence of each item of expenditure during the stay and the satisfaction levels with the event and different effects were observed. The travel and accommodation expenditures present a negative effect on the LOS. In the opposite side the satisfaction level and intention to return, both present a positive effect on the LOS. The sociodemographic characteristics have diverse impacts on the LOS.     

Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments

This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed.     

Rethinking the intention to behavior link in information technology use: Critical review and research directions

Extant research on technology acceptance has devoted considerable attention to the relationship between behavioral intention (BI) and system use (SU) over time. However, the empirical results have been mixed—studies have found BI to both influence and not influence SU. Studies that examined the BI→SU relationship have employed different research models and research designs. Prior research models have examined direct effects on SU, indirect effects on SU through BI, the moderator effects on BI→SU, and the mediating role of BI in BI→SU. Studies have employed different types of respondents, information technologies, geographic regions, voluntariness, and measurement designs. This study proposes that such differences in research models and designs contribute to the mixed results for BI→SU, and reports a meta-analysis of findings reported in 113 prior studies along with a critical review of the BI→SU relationship. While no significant differences were found in the results for the BI→SU relationship across various research design characteristics, this study finds that the measurement of SU has been conflated with future and current or past behavior, direct and indirect effects on SU impact BI→SU, BI is modeled to fully and partially mediate the effects of other variables on SU, and moderators for the BI→SU relationship may be necessary. This study identifies several directions for future research and underlines the need to rethink the link between BI and SU.     

道德假定及其实现散论

道德在价值取向上历来是向善的,但实际情况表明结果不一定都是善,这就涉及到道德行为选择中的假定的问题。道德假定的内容和形式多种多样,合乎理性的道德假定应当遵循价值判断与逻辑判断相统一、主观与客观相一致的规律。     

对我国大学排行实践的回顾与思考

随着广东管理科学研究和网大的大学排行榜陆续推出，大学排行问题已成为人们关注的热点。本文首先对我国大学排行实践的基本脉络进行了梳理，进而结合国外大学排行的基本情况，对大学排行的目的、实质及数据资料建设等基本问题进行了探讨。     

浅谈文学翻译的几个原则

英语中文学的翻译有别于其它文体的翻译，须注意以下几个原则：熟谙原语的背景知识，尊重原民族文化个性，透视原作意图．     

吴修纲诗歌艺术浅谈

本文将新疆诗人吴修纲的诗歌创作置放于西部诗歌的大背景之下进行宏观的比较考察后，从乡土意识的承继与张扬，漂泊身世感的隐现以及忧患意识的道义承载等三个精神维度论述了他创作的内在动因及审美特质，同时初步探讨了其艺术手法。     

论集体决策中的“一把手无意图”

让集体决策成为民主决策、科学决策,是党在新时期对领导班子在决策方面的基本要求.然而,在实际工作中,由于一些"一把手"将自己的意图巧妙贯穿研究讨论的过程中,许多决策看起来是"众决",实际是个人专断.因此.贯彻"一把手无意图"理念,实行"一把手"末位发言十分必要.这有利于纠正和克服走过场、"一言堂"现象,防止决策腐败;能让集体研究真正体现集体的意见和智慧,使集体决策真正成为民主决策,从而增强决策的科学性、正确性.     

加强人文素质教育,实现内涵升本——论新建本科院校的人文素质教育

对新建本科院校人文素质教育的现状和问题根源进行了系统的分析、研究,提出新建本科院校立足于内涵升本,应该从整体上优化人文素质教育,提高大学生的人文素质。具体应做好以下工作:确立以科学教育和人文教育相融合为中心的办学理念,并采取有效措施保证落实;构建人文素质教育课程体系和评估体系;推进人文素质教育课程教法改革,在专业教学中渗透人文素质教育;加强教师队伍建设,全面提高师资队伍的人文素养;深入开展社会实践活动;加强校园文化建设。