Canada and the Pan-American Games

Abstract

Canadians have been involved in every edition of the Pan-American Games since they were inaugurated in Buenos Aires in 1951. That participation has provided thousands of Canadian athletes, coaches, and officials memorable international experiences. But the focus of Canadian involvement with the Pan-Ams has been the staging of games as a strategy for city building, city branding, and infrastructural investment. This paper examines the Pan-American Games of Winnipeg in 1967 and 1999 and Toronto 2015 as exemplars of that strategy. It argues that with the successes of those games, major games hosting has become virtually an article of faith of Canadian sport policy.     

Olympics,Media and Politics: The First Olympic Ideas in Brazilian Society During the Late Nineteenth and Early Twentieth Centuries

Abstract

The Olympic Games of the modern era are powerful global mediated events. Olympic cities receive an overwhelming examination by world media. As the 2016 Olympic host, Rio de Janeiro has been given an enormous amount of attention, both by the international media and researchers who looked at the urban spaces of Rio, the struggles over the hegemony of the city and the social meanings the Olympics bring to the host city’s citizens. However, studies over the historical relationship between Rio, sport and media are rare. This paper addresses the historical uses of the term Olympic by Brazilian media during the late nineteenth and the early twentieth centuries. By looking at the main articles in the newspapers of these periods, we examine the extent to which ideologies over sports have changed the way the Olympics were represented in Brazil’s national imaginary. We demonstrate how the use of expressions associated with the Olympics historically generated a closer appreciation of these events by the public. We also show how political authorities appropriated the Olympics for their own benefit. The paper concludes by asking whether or not the historical lessons from the early Olympic ideas in Brazil have been learned by the 2016 Rio Games organizers.     

武术入奥求发展的利弊分析

中华武术和奥林匹克运动无论从起源、发展轨迹、民族性格，还是从具体操作来看，都是两个难以相容的主题．北京申奥成功与武术入奥、武术发展并不能画上等号，为求入奥而削足适履的武术项目不利于中华武术文化在全世界的传播，武术入奥求发展弊大于利．     

2008年奥运会隐性市场行为的法律规制

本文对奥运会隐性市场的涵义及其行为的主要表现形式进行了相应的阐述,并针对我国现行的法律规范的缺陷,提出了对2008年奥运会隐性市场行为的法律规制措施。     

从福建省大学生运动会看我校田径运动的发展

通过对省 １０、１１两届大学生运动会莆田高等专科学校田径运动员比赛成绩的综合分析，指出该校田径运动总体水平有较大提高，但女强男弱，薄弱项目和空白项目依然存在。针对上述现状，提出发展对策与措施，旨在推动该校田径运动的稳步发展。     

关于奥运会背景下体育营销发展思路和经验的探讨

体育营销是提升企业品牌知名度与品牌形象,扩大产品销售和提高企业市场竞争力的有效方法。在奥运会体育营销战略中,企业应将商业营销与人文精神、创造力、持续性、整合等概念相结合,使得受众更深刻地理解体育精神,满足产品带来的高层次的精神需求,提升和延伸品牌价值。     

试论我国少数民族传统体育文化与奥林匹克文化的融合

采用文献资料、专家访谈、逻辑分析等方法,在介绍区域性的我国少数民族传统体育文化与世界性的现代奥林匹克文化基础上,分析了我国少数民族传统体育文化与现代奥林匹克文化的差异及融合的可能性,阐述了现代奥林匹克文化对于我国少数民族传统体育文化的意义;旨在利用2008年奥运会在北京举办这一历史机遇,更好地宣传我国少数民族传统体育文化,让我国少数民族传统体育文化走向世界,让世界奥林匹克文化影响我国少数民族传统体育文化,达到二者的融合,从而更好地为我国经济、社会等方面服务.     

国外奥运档案管理的特点及启示

奥运档案作为奥运遗产的重要组成部分,备受世人关注。本文通过文献调查发现国外奥运档案管理具备以下特点:推进奥运档案信息资源集成化;运用知识管理方法管理奥运档案;通过跨机构合作管理奥运档案;注重对奥运档案价值的深度开发;奥运档案面向社会公众高度开放。基于上述分析,提出对国内奥运档案管理的启示:加强奥运档案信息化管理、推动多方协同合作、强化奥运档案开放利用工作。     

北京奥运会对残疾大学生体育态度的影响

使用自编的《北京奥运会社会态度问卷》对长春大学特殊教育学院的329名残疾人大学生进行了测试,结果显示,北京奥运会的成功举办对残疾大学生的体育态度产生了较大的积极影响,残疾大学生对北京奥运会成功举办有着积极的认知。但与健全学生相比,残疾大学生对体育运动的态度比较消极,其参与体育运动的程度较低。应加强对残疾人大学生的体育运动指导和奥运精神的教育。