The determinants of stadium attendance in elite women’s football: Evidence from the UEFA Women's Champions League

Women’s football struggles to build a solid platform in terms of fan interest. However, while an increase in gate receipts can help assist its long-term sustainability, there is limited evidence in the academic literature on the factors influencing spectator demand in women’s football. The authors investigate determinants of stadium attendance for UEFA Women's Champions League (UWCL) matches. Using regression models deployed on 554 UWCL games played between 2009/10 and 2017/18, the authors examine contextual and sport-related variables as the main predictors of stadium attendance. Findings show that there is no continuous growth of attendance over the period examined, and highlight that spectators’ interest is positively associated with five factors: stage of the competition, uncertainty of match outcome, competitive intensity, away club’s reputation and weather conditions. Football governing bodies should put in place initiatives to ensure match outcome uncertainty is maintained as this represents a key determinant to maximise stadium attendance. Based on the specific context of European women’s football, recommendations to foster its development are discussed. These include incentivising investment into the elite women’s game and designing sport policies to encourage participation at grassroots levels.     

课堂教学电视教材摄制技巧与体会

该文从实践的经验,探讨如何将优秀课堂教学摄制成电视教材,且具体就课堂教学的选题策划、摄制技巧和后期艺术加工等问题,简述了对摄制好此类电视教材的认识与体会。     

浙江足球观众基本特征与消费行为的调查研究

本研究主要采用问卷调查法和数理研究法,对中国足球甲级联赛2004赛季浙江赛区现场观众的基本特征和消费行为进行调查与分析。结果显示:现场观众主要由学生和企业职工构成;主队实力、赛事推广对观众购买决策因素影响较大;观众对赛事成绩、裁判水平、队员知名度较为不满。     

CBA球场观众攻击性行为的社会文化学背景探讨

运用文献资料法、调查法和数理统计法等研究方法,对CBA球场观众攻击性行为的社会文化背景进行分析。结果表明:⑴CBA赛事中对安保、物品和观众行为导向上缺乏有效的管理;⑵不同地域的观众在看球过程中其攻击性行为与其文化背景差异明显;⑶媒体误导是观众攻击性行为的重要诱因。本文提出共建良好的看台文化、创建第三方监管机制等对策。     

现代体育观众社会责任调查研究

运用文献资料、访谈、问卷调查、数理统计、理论分析法等方法对现代体育观众的社会责任进行了调查研究,从政治责任、经济责任、文化责任、社会教育责任以及认识责任出发进行了理论分析,旨为培养现代体育观众社会责任意识,提高社会责任感.为提升赛事质量,塑造良好体育观众形象以及和谐社会的构建服务.     

从魔弹到议程设置再到科学——《河南女排主场观众消费动机的调查与分析》一文的补充

河南女排主场的赛事宣传尽管在信息量上有了大的进步，但是并没有发生质的改变，都处于夸大传播媒介的作用而忽视受众能动性的圈子中。而要想为联赛的市场化发展提供有力的信息流通基础，必须使信息传播方式向更科学的方向发展，即应该有效控制信源，合理运用大众传播工具，充分了解潜在消费：著，建立通畅的反馈路径等。