档案机构微信推文行业辨识度之省思

档案机构微信推文的行业辨识度是档案机构微信质量建设的重要组成部分。文章用例证法从行政性、文化性和娱乐化三方面分析了档案机构微信推文行业辨识度问题产生原因。基于议程设置原理对档案机构微信推文推送优先度提出建议,从"多推档案事"和"多用档案说事"两个角度提出解决档案机构微信推文内容行业辨识度问题的方法,融入历史主义思想和档案表征解决档案机构微信推文形式创新问题。     

Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening

The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning alcohol abuse, abortion, and immigration. The effect of identification with characters on change in attitudes was significantly moderated by second-screen use and binge-watching. In particular, second-screening tended to enhance the positive impact of identification; whereas, among respondents who binge-watched the show, the effects of identification were weaker.     

Susceptibility to Deception in a Political News Interview: Effects of Identification,Perceived Cooperativeness,and Ingroup Vulnerability

This article explores people’s susceptibility to political deception. Participants watched a news interview in which a politician either answered all the questions or deceptively evaded a question. In Study 1 (n = 202), deception is perceived through the dodge being irrelevant for voters who do not identify with the politician. In Study 2 (n = 618), partisan voters consider the politician more deceptive, and acting more deceptively, when the politician has their opposing party affiliation, independent of whether he dodges. When the politician shares their party identification, voters identify with the politician more and consider his responses more relevant. Findings are consistent with theoretical positions of identification, the cooperative principle, and social identity.     

Fan empathy as a response to athlete transgressions

Sport has the capacity to intimately engage fans, deliver intensely emotional experiences, and create attachments to athletes and teams. This connection can be threatened by a number of actions or incidents, including scandals, and fans may engage in a range of behaviors to protect their identification. The purpose of this study is to explore and explicate the concept of fan empathy and illuminate the processes that fans engage in that lead to an empathetic response. Using data from online discussion forums and in-depth interviews, the authors examined empathy in the context of athlete misbehavior and indiscretions. Results provide evidence for the concept of fan empathy as both a cognitive and emotionally focused response, extending the current knowledge of fan behavior. Further, the findings reveal five sensemaking processes that facilitate an empathetic response in the context of inappropriate athlete behavior. This research has implications for sport managers seeking to manage and maintain relationships with fans, including in the face of actions or behavior that might threaten fan identification and association with the sport entity.     

以数字技术驱动和建构丝绸之路民族体育文化认同

该文基于文化认同理论，运用文献资料法，结合田野调查与专家咨询，探析如何通过数字技术驱动和建构丝绸之路民族体育文化认同。研究发现：数字技术颠覆了传统信息流通的方式，满足了受众对民族体育文化的认知需求。数字技术带来的时空一体化，有效推进了民族体育文化的共享，有望弥合民族文化鸿沟，塑造"他者"认知的想象空间，推进丝绸之路各国之间的文化交流与经济合作。建议以数字驱动、体验交流作为技术支撑，以中国主导、多边合作作为建构的主体，以民间体育文化交流、赛事品牌打造进行内容建构，多管齐下，共同打造民族体育文化数字空间，增进丝绸之路民族体育文化认同，助推"一带一路"经济合作与发展。     

古诗文疑难句、词异解辨正

在古诗诸多不同注本中，有些句、词。名家们也都看法有剐。解释不一．这些异解。好些还确有着是非高下之分．本拟对它们择要加以辨析、裁定。以就正于读、|编注。     

试论“现代文化”的理论与实践

文章认为,现代文化是指人们适应现代化本质要求的文化,就是实现文化的现代转型并建设现代价值、形成现代认同、张扬现代精神并进而建设共同信仰的文化。现代文化的主要内核与社会主义核心价值体系和社会主义价值观体系存在着一致性和耦合性。现代社会的现代价值、现代认同、现代精神和文化的现代转型是现代文化及其建设的核心内容和主要任务。现代价值是现代文化的基础,现代认同是现代文化的支撑,现代精神是现代文化的动力,文化现代转型是现代文化建设的途径,建设现代文化的目标就是建设信仰共同体。现代文化的这四个要素相互依存,相互补充,相互作用,紧密联系,现代文化是先进文化发展过程中的一个环节。文章还提出了新疆"疆魂"的概念以及实现文化现代转型的途径。     

How online gamers’ participation fosters their team commitment: Perspective of social identity theory

Online games are highly popular applications. While online gamers actively participate in gaming teams, no study has yet explored whether gamers have sufficient teamwork knowledge and have accumulated sufficient team participation experience. These likely strengthen team commitment, but we do not know, indicating a research gap. Research filling this gap could shed light on useful means for enhancing gamers’ team commitment. Grounded in social identity theory, we theorize the mechanism that links gamers’ overall gaming team participation experience and overall gaming teamwork knowledge to their team commitment. We collect two-wave data from 344 online gamers that have played massively multiplayer online role-playing games (MMORPGs) and use structural equation modelling for data analysis. We find that overall team participation experience is positively related to gaming team identification, while overall teamwork knowledge is positively related to compliance with gaming team norms. Both team identification and norm compliance are positively related to gaming team commitment. This study is the first to clarify the mechanism underlying the impacts of overall gaming team participation experience and overall gaming teamwork knowledge on gamers’ team commitment. Our findings provide the practical insight that game designers should incorporate game features that require or reward gamers’ participation in gaming teams or enhance gaming teamwork knowledge, thus strengthening gamers’ team commitment.     

Understanding users’ behaviors regarding supply chain technology: Determinants impacting the adoption and implementation of RFID technology in South Korea

Radio Frequency Identification (RFID), once a niche technology, is rapidly gaining the attention of retailers as a key enabler in their supply chain. As RFID moves into the mainstream, it is poised to replace the standard barcode as the technology that identifies and tracks products throughout the supply chain. In an attempt to gain competitive advantages, some retailers have begun the transition to RFID while others have been reluctant to embrace it. This study investigates South Korean retailers to identify key organizational characteristics that positively drive the evaluation of RFID. Further, this study assesses the impact one's evaluation has on the adoption and integration of RFID within their respective firm. Results from 278 adopting organizations show organizational needs (Ubiquity and Performance Gaps), perceived factors (Benefits and Cost Savings), and organizational readiness (Financial Resources and Technological Knowledge) have a significant influence on RFID Evaluation; and evaluation impacts its adoption, and integration.     

The NASCAR experience: Examining the influence of fantasy sport participation on ‘non-fans’

While NASCAR has traditionally been among the most watched sports in the US, the brand has suffered due to economic conditions and waning interest. As a result, NASCAR has focused its promotional efforts on new marketing and revenue-generating strategies to raise awareness of the sport. One way to increase awareness is through fantasy sports, which have seen a marked uptick in global popularity. However, using fantasy sports to activate involvement among self-described non-fans of a particular sport remains a relatively unexplored area. The purpose of this study was to examine the influence of fantasy sports on attitude and certain behavioral factors using a mixed-method, comparison group design. Employing the path analytic model to examine relationships among variables, results indicate significant differences between study conditions and regression analyses show how patronage intentions were influenced. Focus group data buttress the quantitative results and support the use of fantasy sports as a way to convert self-identified sport non-fans into involved fans.