| 从美学角度解读城市环境中的户外广告 |
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| 引用本文： | 高翠娥.从美学角度解读城市环境中的户外广告[J].鸡西大学学报,2012,12(5):149-150. |
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| 作者姓名： | 高翠娥 |
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| 作者单位： | 鸡西大学理工系 |
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| 摘 要： | 户外广告作为现代商品传播手段之一,已经成为城市环境中不可或缺的一部分,影响着城市的形象。从美学的角度来解读,户外广告既能塑造城市形象,也能体现深刻的文化内涵。
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| 关 键 词： | 户外广告 城市形象 美学 审美价值 |
On the Outdoor Advertisements From the Perspective of City Environment Aesthetics |
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| Abstract: | Outdoor advertisements,as a modern means of communication,has become one of the indispendent part constituting a better city environment,which affects the image of a city.The paper discusses the cultural connotation of the outdoor advertisement and the role of erecting a good image of a city an outdoor advertisement would play from the aesthetic perspective. |
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| Keywords: | outdoor advertisement image of city aesthetics aesthetic value |
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