政府主导的区域电子商务平台SWOT分析及发展策略

商业化第三方B2B电子商务平台服务模式由于费用高、客户含金量低等问题而使中小企业难以选择适合的电子商务模式。政府主导的区域电子商务平台优势与劣势并存,机遇与挑战同在。区域电子商务平台具有政府主导、多方参与、资源共享、区域特色等优势,可为区域内中小企业的发展提供实际的支持和帮助。为加快政府主导的区域电子商务平台的发展,必须采取借势发展、发挥政府职能、扩大合作、培养区域电子商务人才等措施。

SWOT Analysis and its Development Strategy of Government-guided Regional E-commerce Platform

Due to the high cost and low-level customers of the commercialized third-party B2B e-commerce platform service model,the small and medium-sized enterprises have difficulties in selecting the appropriate e-business model.The government-guided regional e-commerce platform with strengths and weaknesses coexisting has opportunities and challenges.It has the advantages of being government-guided,involved by many sides,resource sharing and having regional characteristics,and can provide support for the development of small and medium-sized enterprises.To speed up its development,measures should be taken in making good use of the opportunities,bringing the government function into play,expanding the cooperation and training the regional e-commerce personnel.