| 论大学生体育消费与体育品牌偏好 |
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| 引用本文： | 田建春,杨江.论大学生体育消费与体育品牌偏好[J].南昌教育学院学报,2011(12):184-186. |
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| 作者姓名： | 田建春 杨江 |
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| 作者单位： | 华侨大学工商管理学院; |
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| 摘 要： | 高校市场已经成为当下体育运动品牌争夺的主战场。高校大学生不仅在现实中有着巨大的体育消费需求,同时也是各企业争夺潜在消费者的关键。通过阅读文献资料,采用问卷调查和访谈的方法,对大学生体育消费现状和品牌偏好情况进行了解和分析,用调研结果来验证理论,并对促进大学生体育消费和体育品牌在大学生市场的推广提出建议。
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| 关 键 词： | 大学生 体育品牌偏好 |
On university students' sports consumption and sports brand preference |
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| Tian Jian-chun,Yang Jiang.On university students' sports consumption and sports brand preference[J].Journal of Nanchang College of Education,2011(12):184-186. |
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| Authors: | Tian Jian-chun Yang Jiang |
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| Institution: | Tian Jian-chun,Yang Jiang(College of Business Administration,Huaqiao University,Quanzhou Fujian,362021,China) |
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| Abstract: | The university market has become the main battlefield to compete for sports brand.University students are not only has great sports consumption demand in reality,but also the key of enterprises to compete for the potential consumers.By reading literature,questionnaire investigation and interview method,to understand and analyze on university students' sports consumption and sports brand preference,using the survey results to verify the theory,and put forward suggestions to promote the university student spo... |
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| Keywords: | university students sports brand preference |
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