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The sport cluster concept as middle-range theory for the sport value framework
Institution:1. Audencia Business School, Department of Management, 95, Rue Falguière, 75015, Paris, France;2. University of Bayreuth, Faculty of Law, Business and Economics, Department of Service Management, Universitaetsstrasse 30, D-95447, Bayreuth, Germany;3. La Trobe University, La Trobe Business School, Department of Management Sport and Tourism, Melbourne, Victoria, 3550, Australia;1. Department of Economics and Statistics, University of Udine, Via Tomadini, 30/A 33100 Udine, Italy;2. Department of Management, University of Bologna, Via Capo di Lucca, 34 40126 Bologna, Italy;1. Department of Movement and Sports Sciences of Ghent University, Watersportlaan 2, 9000, Ghent, Belgium;2. School of Human Kinetics of the University of Ottawa, Montpetit Hall, 125 University, Ottawa, ON, K1N 6N5, Canada;1. Department of Tourism, Recreation, and Sport Management, University of Florida, Florida Gym 304, P.O. Box 118208, Gainesville, FL 32611, USA;2. University of Massachusetts Amherst, Isenberg School of Management, 121 Presidents Drive, Isenberg 255D, Amherst, MA 01003, USA;1. La Trobe University and University of Ottawa, 1 Kingsbury Drive, Bundoora, 3086, Australia;2. School of Human Kinetics, University of Ottawa, 125 University Private, Ottawa, ON, K1N 6N5, Canada;3. Brock University, Department of Sport Management, 1812 Sir Isaac Brock Way, St. Catherines, ON, Canada;1. Department of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, 219 Huff Hall, MC-584, Champaign, IL 61820, USA;2. Management Discipline Group, University of Technology, Sydney, Australia;1. Temple University, School of Sport, Tourism and Hospitality Management, Philadelphia, PA, USA;2. North Carolina State University, Department of Parks, Recreation and Tourism Management, Raleigh, NC, USA;3. Louisiana State University, Department of Kinesiology, Baton Rouge, LA, USA;4. University of Waterloo, Recreation and Leisure Studies, Waterloo, Ontario, Canada
Abstract:The Sport Value Framework provides a new logic for value creation in sport based on the Service-dominant logic. The Sport Value Framework is a general theory with high level of abstraction, and there is no middle-range theory yet to link it to empirical data. The purpose of this research is to provide one middle-range theory connecting empirical findings to the Sport Value Framework. The authors used a case study approach of a geographical localised sport industry. Primary data collection in the Auckland sailing industry included 27 interviews and observations at events. Secondary data include 13 documents of organisational information and archival data. Data were analysed with NVivo. The results suggest that the Sport Value Framework explains value creation within a localised sport industry. The middle-range theory between the authors’ data and the Sport Value Framework is the Sport Cluster Concept. Eight of the ten foundational premises of the Sport Value Framework are relevant to the case. The results confirm the Sport Cluster Concept as a middle-range theory to explain value creation in localised sport industries through the lenses of the Service-dominant logic. This research helps sport management practitioners to better understand value creation in localised sport industries. It suggests that sport management and marketing scholars should focus more on networks of actors and related inclusive empirical research designs rather than focusing on isolated elements and single actors of sport industries.
Keywords:Sport cluster  Sport value framework  Value creation  Service-dominant logic
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