“全民健身”与“健康中国”的理论阐释和政策思考

摘要：为探讨“全民健身与健康中国”的理论体系,在国家、社会和市场的分析视角下,以“全民健身”与“健康中国”的理论关系为研究对象,运用比较法和文献法进行研究,认为：1）全民健身的理论框架是政府角色从管理者过渡到治理者,充分利用社会和市场的力量,在国家政策的约束下,充分调动体育社会组织构筑的社会网络的积极性,发挥体育产业网络的行业组织带头作用,满足不同社会阶层的差异化需求;2）全民健身工作的理论思路是支持体育设施的长效发展、减少社会阶层阻隔,整合现有的体育协会或社会组织,构建体育产业的创新体系,既要完成“传统体育产业+互联网”的转型,又要支持“互联网+体育”新兴产业的发展;3）全民健身工作纳入健康中国的总体目标是全民健身意识的提高,体育参与度的提高和参与权利的均等化、体育专业化社工的建设,人们身心健康水平的提高。

Theoretical System and Policy Thinking of the National Fitness and Healthy China

Abstract: The purpose of this research was to explore the theoretical system of "National Fitness and Healthy China". The research analyzed the theoretical relation of National Fitness and Healthy China from the perspectives of government, society and market by comparison method and literature review. Conclusions: 1) The theoretical framework of national fitness is the transition of government''s role from manager to administrator, making full use of social and market forces, fully mobilizing the enthusiasm of social network constructed by sports social organizations under the constraints of national policies, giving full play to the leading role of industry organizations of sports industrial networks, and meeting the different needs of different social strata. 2) The working idea of national fitness is to support the long-term development of sports facilities, reduce social class barriers, integrate existing sports associations or social organizations, and build an innovative system of sports industry. It is necessary not only to complete the transformation of "traditional sports industry + internet", but also to support the development of "internet + sports" emerging industries. 3) The overall goal of incorporating national fitness work into healthy China is to raise people''s awareness of national fitness, increase the degree of sports participation and the equalization of participation rights, and train sports professional social workers, so as to improve people''s physical and mental health.