“非遗”视角下泰山石敢当文化旅游活化研究

泰山石敢当习俗作为国家级非物质文化遗产,对增强民族文化自信具有重要作用。通过“非遗+旅游”的形式,在实现“非遗”活化的同时,也能推动当地旅游业的发展。由于生活方式变迁与全球文化趋同,人们对泰山石敢当文化的认同度下降,当前,泰山石敢当文化旅游正面临着旅游资源缺乏系统性规整、旅游品牌感知性较差、旅游产品体验性不强、生存环境出现破碎化等困境。本文通过实地调研与文献研究,在“非遗”视角下对泰山石敢当文化旅游现存的问题进行分析,从泰山石敢当文化资源的规整、汇聚地的建立、传承人的培育、民众认同感等方面提出旅游活化措施。

Research on the Activation of Taishan Shigandang Cultural Tourism from the Perspective of"Intangible Cultural Heritage"

As a national intangible cultural heritage,the Shigandang custom of Mount Tai plays an important role in enhancing national cultural confidence.Through the form of"intangible cultural heritage+tourism",as well as activating"intangible cultural heritage",it can also promote the development of local tourism.Due to the change of lifestyle and the convergence of global culture,people's recognition of Taishan Shigandang culture has declined.At present,Taishan Shigandang cultural tourism is faced with difficulties,such as the lack of systematic regulation of tourism resources,poor awareness of tourism brands,weak experience of tourism products,and fragmentation of living environment.This article analyzes the existing problems of Taishan Shigandang cultural tourism from the perspective of"intangible heritage"through field investigation and literature research,and puts forward measures for tourism activation from the following aspects:the organization of Shigandang cultural resources,the establishment of the gathering place,the cultivation of inheritors,the sense of public identity and so on.