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论悬赏广告的法律性质
引用本文:魏悦容.论悬赏广告的法律性质[J].大连大学学报,2005,26(1):95-96.
作者姓名:魏悦容
作者单位:辽宁警官高等专科学校,法学部,辽宁,大连,116033
摘    要:关于悬赏广告的法律性质法学界对此观点不一,司法实践的判决也大相径庭。本文以悬赏广告法律性质的两种学说为基础,从维护当事人利益衡平,维护经济交易安全价值以及发展社会信用资本角度出发,以功利比较的视角主张应将悬赏广告认定为单独法律行为,广告人应当承担单方允诺之债的法律责任。

关 键 词:悬赏广告  契约  单方允诺之债
文章编号:1008-2395(2005)01-0095-02
修稿时间:2004年11月10

On legal character of advertisement offering a reward
WEI Yue-rong.On legal character of advertisement offering a reward[J].Journal of Dalian University,2005,26(1):95-96.
Authors:WEI Yue-rong
Abstract:There are inconsistent opinions on legal character of advertisement offering a reward in law circles and the judgments of judicial practice are also widely divergent. This paper advocates that advertisement offering a reward should be hold to be separate legal behavior and advertisers should undertake legal liability of unilaterally promissory debt from utilitarian compare angle in order to safeguard the litigant's equitable interests and safe value of economic transaction and develop social credit capital. The paper is based on two theories of legal character of advertisement offering a reward.
Keywords:advertisement offering a reward  contract  unilaterally promissory debt  
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