大型体育赛事公共关系探讨及各届奥运公关活动评析

奥运会是最具典型的大型体育赛事,良好的公共关系是举办一届成功奥运会不可缺少的重要因素。本文通过查阅大量的文献资料和多媒体网络的支持,分析了大型体育赛事公共关系的对象、方式,并对洛杉矶奥运会、巴赛罗那奥运会、雅典奥运会、北京奥运会公共关系活动进行了评析,提出了开展大型体育赛事公共关系应注意的问题,以及所应采取的措施和行动。以期能对今后的大型体育赛事更好的筹办起到积极的作用。

Research on Public Relations of Major Sports Events and Analysis Of the Public Relations Activity of Each Olympic Games

The Olympic Games are the most typical large-scale sporting events, good public relations is an important and indispensable factor of the Olympic Games. Through a large number of documents and multimedia networks, the author analyze the object and methods of public relations of major sports events and evaluate the public relations activities of the Los Angeles Olympic Games, Barcelona Games, Athens Olympic Games and Beijing Olympic Games, Barcelona Games, Athens Olympic Games and Beijing Olympic Games. The author also carry out some problems which should pay attention to and solution in this field to help organizing large-scale sporting events in the future.