中国高尔夫职业巡回赛动态解析及其可持续发展策略选择研究

通过对中国高尔夫运动现有职业赛事的发展现状（以“中巡赛”为例）分析，解析了制约中国高尔夫职业赛事运行瓶颈在于：1）中国经济的不均衡制约了高尔夫球赛的发展；2）“中巡赛”缺乏舆论关注和企业赞助；3）中国高尔夫的赛事运作、承办水准、场地建设等难以与世界接轨；4）高尔夫协会权责定位不明，缺乏对文化传播的重视。提出了确保中国高尔夫运动可持续发展的策略建议为：1．建立一个符合中国国情的巡回赛体系；2．媒体应深度挖掘文化现象、国内赛事状况，积极推动中国高尔夫的明星效应；3．注重赛事的国际水准和观赏性，培养专业的赛事运作人才；4．普及高尔夫运动，发展高尔夫教育；5．高尔夫协会应强化高尔夫礼仪和规则意识，开设试点球会。

China's Dynamic Analysis of PGA Tours and Sustainable Development Strategy Selection

China＇s professional golf tournament in the development of the existing status quo （ in ＂ the Tour＂ for example ） analysis, analysis of the constraint on China＇s professional golf tournament to run the bottleneck lies in： 1） China＇s economic imbalance constrains the development of golf ; 2） ＂ China Tour＂ lack of media attention and corporate sponsorship ; 3 ） the operation of China＇s golf tournament, the contractor level, site construction is difficult with the world ; 4 ） Golf Association of powers and responsibilities of location is unknown, the lack of attention to cultural transmission. Made to ensure the sustainable develop- ment of China＇s golf strategy proposals as follows： 1. The establishment of a Tour to China＇s reality system; 2. The media should dig deep cultural phenomenon, the domestic race conditions, and actively promoting China＇s golf star in effect; 3. Pay attention to events of international standard and omamental nature of the operation to cultivate a professional event personnel; 4. popularization of golf, golf development in education; 5. Golf Association because of enhanced awareness of golf etiquette and rules, opening the pilot club.