产业价值链视角下体育产业升级机制研究--以苏南地区为例

运用产业价值链理论，以苏南地区为例，结合体育产业发展的特点，从体育用品业和体育服务业两方面探析地方体育产业的升级机制，分别提出了基于创新驱动的体育用品业升级机制和基于多业态集聚的体育服务产业升级机制，并指出加强政府引导和扶持、优化资源在产业内部配置、增加企业整体实力是实现体育产业升级的保障。

Research on the Mechanism Upgrading of Sports Industry from the Perspective of Industry Value Chain

Sports industry is considered to be one of the most active sunrise industries in the 21st century and it is a new growth point of local economic development in the future. China’s sports industry started relatively late with relatively low level of technical and vertical division of labor is not high,which determines its low end in the industrial value chain and the urgent upgrade. Based on the theory of industrial value chain,this paper takes the South Jiangsu as an example to ,conduct a deep research on the mechanism of local sports industry upgrading,suggesting two forms of sports industry upgrading in sports goods manufacturing industry and service industry respectively. Sports goods manufacturing industry upgrading is promoted by innovation,while sports service industry upgrading is based on industrial agglomeration. It is also pointed in the paper that government supports,optimizing resources allocation and strengthening sports enterprises are very important for sports in-dustry upgrading.