| 谈市场营销专业实行工学结合教学模式之历程 |
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| 引用本文： | 柏景岚.谈市场营销专业实行工学结合教学模式之历程[J].九江职业技术学院学报,2009(3):42-43. |
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| 作者姓名： | 柏景岚 |
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| 作者单位： | 无锡职业技术学院,江苏无锡,214000 |
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| 摘 要： | 从第一批的"寻找"岗位到第五批的"筛选"岗位,我们见证了市场营销专业工学结合项目由弱到强的成长历程.分析具体案例,探讨工学结合中应如何增强自身实力,掌握合作的主动权,如何充分利用主动权,筛选工作岗位,如何与企业合作,更好的达到双赢的目标.
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| 关 键 词： | 高职教育 教学模式 工学结合 |
On Courses of Carrying out Work-integrated Learning Pattern in Marketing |
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| BO Jing-lan.On Courses of Carrying out Work-integrated Learning Pattern in Marketing[J].Journal of Jiujiang Vocational and Techinical College,2009(3):42-43. |
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| Authors: | BO Jing-lan |
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| Institution: | Wuxi Institute of Technology;Wuxi City;Jiangsu Province 214000 |
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| Abstract: | From the first group of "seeking jobs"to the fifth group of"selecting jobs",we have witnessed growth courses of carrying out work-integrated learning pattern in Marketing,which is form young to mature.Analyzing concrete cases and discussing on how to strengthen one,how to have the initiative in hands,how to make full use this initiative and how to select jobs in work-integrated learning mode in order to reach a win-win result. |
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| Keywords: | higher vocational education teaching pattern work-integrated learning |
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