中医药文化创意产品的创新与探究

随着中国科技水平的提升,对软实力的要求也在日益提升。中国医药学是一个伟大宝库,也是打开中华文明宝库的钥匙。近几年国家的加大力度扶持中医药,开启了中药发展的黄金时代。有效的开展中医药科普工作具有重大意义,文章就中国传统中医药文化创意产品的进行探究,通过设计中医药书签,香囊,文化衫及其衍生产品来宣传和普及中医药,提高人民防病治病的能力,促进人们对中医药学发展的热情,同时在一定程度上能促进经济的发展。

The Innovation and Exploration on the Creative Products of Chinese Medicine Culture

With the improvement of China’s scientific and technological level,the requirements for soft practice are increasing day by day.Chinese medicine is a great treasure and the key to open the treasure trove of Chinese civilization.In recent years,China has begun to increase its great efforts to support Chinese medicine,which created golden age in the development of Chinese medicine.And,it is great significance to carry out the popular science work of traditional Chinese medicine effectively,the creative products of Chinese medicine culture were explored in this paper.Chinese medicine bookmarks,sachets,cultural shirts and their derivative products were designed to publicize and popularize Chinese medicine,which can improve people’s ability to prevent and treat diseases,promote people’s enthusiasm for the development of Chinese medicine and economic.