衡水市中小企业网络营销现状分析与对策研究

网络营销是21世纪企业市场营销的发展趋势。网络营销本身的低成本、跨时空、即时传送、一对一、互动等方面的特性,对中小企业的生存和发展、建立独特的竞争优势具有突出的作用。文章以衡水市工程橡胶产业企业为例,调查了解了其网络营销的现状和问题,在此基础上制定出加快衡水市中小企业网络营销发展的对策。

Present Situation Analysis and Countermeasure Research on Hengshui Small and Medium-sized Enterprise Network Marketing

In the 21st century E-Marketing will be the trend of the marketing in business.The characteristics of E-Marketing such as its own low-cost,cross time and space,real-time transmission,one-on-one and interaction will play prominent roles on the survival and development of small and medium enterprises and the building of a unique competitive advantage.We will take the rubber industry enterprises of Hengshui for example in order to survey the present situation and find out the problems.On this basis we can deve...