| CUBA品牌经营状况及其市场策略研究 |
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| 引用本文： | 宋陆陆,杨国庆.CUBA品牌经营状况及其市场策略研究[J].搏击·武术科学,2010(1):40-41,55. |
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| 作者姓名： | 宋陆陆 杨国庆 |
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| 作者单位： | 北京师范大学体育与运动学院; |
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| 摘 要： | 文章过对我国CUBA联赛品牌市场化运作的现状进行分析研究,研究表明,CUBA作为一个品牌在体育市场中逐渐成长。经过几年的发展,CUBA联赛取得了一定的成绩,但其品牌市场化运作得并不成功,文章对其存在的问题进行总结,并针对目前存在的问题对其市场策略提出了建设性意见。
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| 关 键 词： | CUBA 品牌经营 市场策略 |
On Current Conditions and Market Development of CUBA Brand Management |
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| Song Lulu Yang Guoqing.On Current Conditions and Market Development of CUBA Brand Management[J].BOJI(WUSHUKEXUE),2010(1):40-41,55. |
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| Authors: | Song Lulu Yang Guoqing |
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| Institution: | Song Lulu Yang Guoqing(College of P.E.and Sport of Beijing Normal University,Beijing 100875) |
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| Abstract: | Through analyzing the current conditions and market development of CUBA brand management,the paper finds that CUBA as a brand has grown up in sport market.After years development,CUBA competitions have reached some achievement,but the brand has less successful market development.The paper draws a conclusion about the existing problems and put forward some suggestions for CUBA market strategies and its existing problems. |
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| Keywords: | CUBA Brand management Market strategies |
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