城市形象宣传片视觉表达问题刍议

城市形象宣传片是基于城市的总体样貌,将城市的区位特点、历史文化、人文景观、产业格局及城市精神用视觉化的形式予以展现。城市形象宣传片要与城市形象的定位相一致,在元素选择上力求合理有效的展示。城市形象宣传片的实际创作环节也要注意视觉元素的选择,从而使城市形象宣传片取得最佳的传播效果。

A Rustic Opinion on Visualization of City Image Film

City image film is based on the overall appearance of city to display the location characteristics,historical and cultural,cultural landscape,industrial pattern and the spirit of the city through a intuitive visual way. The reasonable mining of the core components in the image of the city is the primary work of the city image promotion. City image film must be consistent with the location of city image,and tries the best to display reasonably and effectively in the choice of elements. In order to obtain the best effect,some problems should be paid attention to in the actual creation of city image film.