中、外体育产业竞争态势与战略研究

运用经济学原理,通过文献资料调研、对比分析法,阐述在经济全球化背景下,我国体育产业与西方发达国家在市场经济的发展和竞争中处于非对称性竞争状态,使得我国的体育产业过早地进入低水平稳定态,并在低水平稳定态中徘徊,进一步导致中国在体育产业全球化背景中规则制定能力的逐渐丧失和体育产业国际竞争力不断下降。为改变这种局面,中国应根据其国情,利用奥运金牌之优势,加强对重点体育项目的支持,优化体育产业的资源配置,理性开发“金牌产业”之战略,以期获得体育产业在经济全球化中的竞争优势。

Strategic Research on Non-symmetrical Competition of Sports Industry at Home and Abroad and Gold Medal Industry

Through using the principle of economics,this paper analyzed our sports industry at economic market development still on non-symmetrical competition comparing with western developed country under the background of economic globalization.Such non-symmetrical competition leads to our sports industry at low level of steady state that result in gradual elimination of China's ability of rule making and loss competition in global sports industry.In order to change this situation,China should base on it's situation,utilize the advantage of Olympic gold medal,strengthen the support to key sports,optimize the resource allocation of sports industry,rationally develop the strategy of gold medal industry.The main purpose is to obtain competitive advantage of sports industry in economic globalization.