| 对创立百色大石围天坑群旅游品牌的探讨 |
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| 引用本文： | 马艺芳.对创立百色大石围天坑群旅游品牌的探讨[J].广西师范大学学报(哲学社会科学版),2004,40(3):143-147. |
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| 作者姓名： | 马艺芳 |
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| 作者单位： | 广西范大学,社会文化与旅游学院,广西,桂林,541001 |
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| 基金项目： | 广西师范大学重点项目资助课题 ( 0 4 SKZD0 6 ) |
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| 摘 要： | 一个地区如果能推出本地区的旅游品牌，构筑完善的旅游品牌体系，它就能在国内外旅游市场上获得较强的竞争力。在广西百色大石围天坑群旅游区品牌体系框架的构筑中，核心部分是对百色大石围天坑群旅游区品牌形象要素的设计、生态旅游产品品牌的设计、旅游服务品牌的创立、少数民族旅游接待村品牌的树立。
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| 关 键 词： | 百色大石围天坑群旅游区 旅游品牌 创立 |
| 文章编号： | 1001-6597(2004)03-0143-05 |
| 修稿时间： | 2004年4月18日 |
RESEARCH ON TOURIST BRAND SYSTEM OF DASHIWEI SKY-PIT GROUPS IN BAISE GUANGXI |
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| MA Yi,fang.RESEARCH ON TOURIST BRAND SYSTEM OF DASHIWEI SKY-PIT GROUPS IN BAISE GUANGXI[J].Journal of Guangxi Normal University(Philosphy and Social Science Edition),2004,40(3):143-147. |
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| Authors: | MA Yi fang |
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| Abstract: | The tourist region will be of highly competitive as long as it has formed its complete tourist brand system. In the article, the author gives suggestions on building the tourist brand system of Dashiwei sky pit groups in Baise and focuses on the designs of brand image, eco tourism brand, tourist service brand and reception brand of ethnic minority villages in Dashiwei sky pit groups in Baise, Guangxi. |
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| Keywords: | the sky-pit tourism region in Baise tourist brand build |
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