| 小康社会居民体育健身消费需求特点与对策 |
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| 引用本文： | 钟天朗.小康社会居民体育健身消费需求特点与对策[J].上海体育学院学报,2005,29(3):39-42. |
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| 作者姓名： | 钟天朗 |
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| 作者单位： | 上海体育学院,体育管理系,上海,200438 |
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| 基金项目： | 全国政协科教文卫体委员会研究课题，第7届全国体育科学大会专题报告 |
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| 摘 要： | 在市场调查和文献资料分析的基础上，探析了小康社会居民体育健身消费需求及特点，并就小康社会体育健身市场开发的战略思路及措施、满足小康社会居民体育健身消费需求的途径等问题提出了对策。
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| 关 键 词： | 小康社会 居民 体育健身消费 需求特点 对策 |
| 文章编号： | 1000-5498(2005)03-0039-04 |
| 修稿时间： | 2004年11月9日 |
Characteristics of Residents' Consumptive Demands for Sports Fitness and Countermeasures in Well-off Society |
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| ZHONG Tian-Lang.Characteristics of Residents'''' Consumptive Demands for Sports Fitness and Countermeasures in Well-off Society[J].Journal of Shanghai Physical Education Institute,2005,29(3):39-42. |
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| Authors: | ZHONG Tian-Lang |
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| Abstract: | On the basis of market investigation and analysis of literature, it probed into the residents' consumptive demands for sports fitness in a comfortably well-off society and the consumptive characteristics, and put forward some countermeasures and suggestions around the strategic train of thought and measures for the development of sports setting-up market and the channels of meeting residents' consumptive demands for sports fitness in a comfortably well-off society. |
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| Keywords: | comfortably well-off society residents sports setting-up consumption characteristics of demands countermeasures |
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