Students’ choice of animated pedagogical agents in science learning: A test of the similarity-attraction hypothesis on gender and ethnicity |
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Authors: | Roxana Moreno Terri Flowerday |
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Institution: | Educational Psychology Program, University of New Mexico, Albuquerque, NM 87131, USA |
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Abstract: | College students learned about science with a multimedia program. One group (choice or C) chose to learn with or without an animated pedagogical agent (APA) representing a male or female of five different ethnicities. Another group (no-choice or NC) was assigned an APA by the system. All participants in C group chose to learn with APAs and students of color chose significantly more same-ethnicity APAs than White American students. A significant interaction between choice and ethnic similarity factors revealed that group C produced lower retention, transfer, and program ratings when learning with same-ethnicity rather than different-ethnicity APAs. Results support an interference hypothesis for students who choose to learn with same-ethnicity APAs. |
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Keywords: | Animated pedagogical agents Similarity-attraction Choice Multimedia Gender Ethnicity Science Learning Affect |
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