| 泉州民营经济发展中品牌建设经验探析 |
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| 引用本文： | 吕振奎,李付娥.泉州民营经济发展中品牌建设经验探析[J].泉州师范学院学报,2010,28(1):115-119. |
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| 作者姓名： | 吕振奎 李付娥 |
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| 作者单位： | 泉州师范学院,工商信息学院,福建,泉州,362000 |
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| 基金项目： | 福建省高校服务海西建设重点项目 |
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| 摘 要： | 泉州民营经济发展中品牌建设与发展成效明显，有效地促进和提升了泉州民营经济整体竞争力，成为“泉州模式”特色内核之一。究其原因有三：“爱拼敢赢”、“善拼能赢”和“能拼会赢”的企业家精神及其有效的营销创新，是泉州民企品牌建设与发展的根本动力；行业协会职能的有效发挥，对泉州民企品牌建设与发展起到了较好的促进作用；政府通过有效地规划、引导和鼓励扶持政策，为泉州民企品牌建设与发展提供了良好的制度保障和环境条件。
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| 关 键 词： | 泉州 民营经济 品牌建设 经验 |
On the Experience of the Brand Development of Quanzhou's Private Economics |
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| LU Zhen-kui,LI Fu-e.On the Experience of the Brand Development of Quanzhou's Private Economics[J].Journal of Quanzhou Normal College,2010,28(1):115-119. |
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| Authors: | LU Zhen-kui LI Fu-e |
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| Institution: | LU Zhen-kui,LI Fu-e(School of Industrial , Commercial Management,Quanzhou Normal University,Fujian 362000,China) |
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| Abstract: | The brand development of Quanzhou's private economics gets obvious achievement.It increases the overall competitiveness to Quanzhou's private economics and becomes one of the characteristics of Quanzhou mode.The reason is that has the spirit of struggling for success,the effectively marketing innovation,the effectively achievement of trade association function and the system guaranty by the government. |
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| Keywords: | Quanzhou private economics brand construction development experience |
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