大学生网上开店对网络营销课程实践教学意义

网络营销是电子商务专业的核心课程，其教学效果的好坏对整个专业教学计划能否顺利完成和专业培养目标能否实现有着举足轻重的作用。因此我院电子商务专业课程内容的改革势在必行。基于情景体验式的网上开店的网络营销课程教学改革与实践对电子商务专业教学改革与教学实践有重要的借鉴意义。

On the Significance of University Students' Opening On-line Shops to the Practice Teaching of Network Marketing Course

Network marketing is the core curriculum of electronic commerce major, so its teaching effect plays a pivotal role in the whole teaching plans and professional cultivation goals of this major. Therefore, the reform of curriculum contents for electronic commerce in our college is imperative. The reform and practice of＂Network Marketing＂based on the scene experience online shops is of important referential significance to the teaching reform and practice of electronic commerce major.