襄樊地区白酒产业发展研究

襄樊作为“承东启西、南北交汇”的地方，承载着古老历史文化的魅力城市，在面对竞争日益激烈的白酒市场，存在着缺乏白酒高端品牌、缺失企业长远战略、营销模式单一、品牌管理不规范、渠道战略不到位等问题。为此，政府与企业需共同努力，整合资源创造区域性品牌，挖掘白酒文化内涵，进行营销整合，延续终端竞争，构建襄樊本地白酒品牌，打造襄樊白酒产业。

Study On the Development of Spirits Industry in Xiangfan Area

Xiangfan city which has a long history and ancient culture is a connecting link between north and south of China.Facing a more and more fierce competition there are many problems in the spirits market such as lacking the high-end spirits brand,lacking the long term strategy for the company,the single marketing mode,nonstandard brand management,the channel strategy which isn't in place.Therefore,the government and the enterprises should make great efforts together,integrate the resources to create the local brand,find out the connotation of the spirits culture,integrate the marketing,continue the terminal competition,establish the local spirit brand of Xiangfan and build the spirits industry of Xiangfan City.