关于北京奥运会期间武术的宣传策略研究

2008年8月8日第29届奥运会在北京举行，遗堪的是武术最终没能成为奥运会正式比赛项目。但经多方努力最终获准成为与奥运会同期举行的赛事，其全称是“北京2008奥运武术比赛”。因此，利用这次机会宣传和展示武术的民族文化特点有着重大意义。

On the publicity strategy of Wushu during Beijing Olympic Games

The 29th Olympic Games has been held in Beijing,and the martial arts was not listed officially as Olympic sports.However,the various efforts eventually allowed it into the Olympic Games held in the event,its name is 2008 Beijing Olympic Games Wushu Competition. Wushu is not an official Olympic project and also the 29th Olympic Games held in Beijing,will undoubtedly mean to seize the opportunity of the Olympic Games publicity,and display its national culture.