| 从社会效益和经济效益角度审视北京奥运营销主体 |
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| 引用本文： | 李晓芸.从社会效益和经济效益角度审视北京奥运营销主体[J].体育与科学,2007,28(4):44-46. |
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| 作者姓名： | 李晓芸 |
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| 作者单位： | 北京体育大学,研究生院,北京,100084 |
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| 摘 要： | 北京申奥成功后,人们联想得最多的就是"奥运经济"。为促进奥运会在我国健康发展,本文从社会效益角度和经济效益角度审视奥运营销主体。最后,提出几点建议,以期对奥运市场运作提供参考。
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| 关 键 词： | 奥林匹克营销 体育事业 体育产业 社会效益 经济效益 |
| 文章编号： | 1004-4590（2007）04-0044-03 |
| 收稿时间： | 2007-02-04 |
| 修稿时间： | 2007-02-04 |
Survey on the Main Body of Olympic Marketing from Benefits of Social and Economical Angles |
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| LI Xiaoyun.Survey on the Main Body of Olympic Marketing from Benefits of Social and Economical Angles[J].Sports & Science,2007,28(4):44-46. |
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| Authors: | LI Xiaoyun |
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| Institution: | LI Xiaoyun1 |
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| Abstract: | After the success of the application of Beijing Olympic games,the most people supposed is the Olympics economy.To advance the development of Olympic Games healthily,this article analyzed three different controversies of Olympic marketing's main body from benefits of social and economical angles.At last,making some advices to provide conferences for the act of Olympic economy. |
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| Keywords: | Olympic marketing sports cause sports economy social benefit economical benefit |
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