| 省级国内旅游目的地市场竞争态及其转移特征 |
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| 引用本文： | 谢维光,马云驰.省级国内旅游目的地市场竞争态及其转移特征[J].昆明大学学报,2011,3(1):8-13. |
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| 作者姓名： | 谢维光 马云驰 |
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| 作者单位： | 佳木斯大学旅游管理学院,154007 |
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| 基金项目： | 佳木斯大学人文社科基地项目(SKYZ-14),佳木斯大学人文社科一般项目(W2009-227) |
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| 摘 要： | 文章利用Excel软件对2000～2007年我国各省国内旅游统计数据进行处理,首次将市场竞争态分析方法应用到国内旅游目的地市场研究中。通过绘制我国省级国内旅游目的地市场竞争态图,明确各省级旅游目的地的市场地位,掌握我国国内旅游的总体运行;在分析9个典型的省级旅游目的地竞争态年际变化的基础上,探讨我国省级国内旅游市场竞争态转移特征及影响因素,为旅游目的地理清国内旅游市场发展趋势、准确定位以及采取有效对策向高级市场转化提供参考依据。
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| 关 键 词： | 目的地市场 市场竞争态 转移特征 |
A study of market competition state and its transference features of domestic tourism destination among different provinces in China |
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| XIE Wei-guang,MA Yun-chi.A study of market competition state and its transference features of domestic tourism destination among different provinces in China[J].Journal of Kunming University,2011,3(1):8-13. |
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| Authors: | XIE Wei-guang MA Yun-chi |
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| Institution: | XIE Wei-guang,MA Yun-chi |
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| Abstract: | The paper deals with data from 2000 to 2007 by EXCEL,the market competition state method is firstly selected to analyze domestic tourism destination.By drawing the figure of market competition state,it confirms the market position of different provincial tourism destinations and China's whole development in domestic tourism.The general transferring features of market competition state in different provinces are concluded on the basis of studying 9 provinces' annual change.It can provide references for desti... |
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| Keywords: | destination-market market competition state transferring features |
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