江苏省田径赛事市场现状与对策分析

本文以南京、苏州、扬州、无锡四个城市的田径赛事市场为研究对象,客观分析了江苏省田径赛事的现状。本文认为,要提高江苏省的田径赛事市场运作水平,首先必须提高运动员参赛竞技水平,其次是吸引社会力量共同开发田径市场,与此同时还必须培养和引进相关方面的人才,进一步完善田径市场发展的政策法规。

Analysis on Market Situation and Countermeasure of Field and Track Events in Jiangsu Province

This paper focuses on the subjects of field and track events market in cities of Nanjing,Suzhou,Yangzhou and Wuxi,and in an objective way,analyzes the current situation of field and track events in Jiangsu province.It concludes that,with aim to enhance the level of market operating field and track events in Jiangsu,the priority is to update the athletic level of event entry;the second is to attract the social funds to co-develop the field and track markets,and meanwhile to cultivate and introduce in professional experts for further bettering the policy and regulation of field and track market development.