| 网络时代的营销创新 |
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| 引用本文： | 李红. 网络时代的营销创新[J]. 鞍山师范学院学报, 2001, 3(4): 40-42 |
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| 作者姓名： | 李红 |
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| 作者单位： | 鞍山师范学院财务处, |
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| 摘 要： | 随着电子信息时代的到来,传统的管理方式发生了根本性的变化,新营销观念不断涌现,本就其中一种－网络营销进行论述,全面介绍其特征及优缺点,同时指出发展方向。
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| 关 键 词： | 市场营销 网络营销 电子信息时代 利弊分析 网络基础建设 法律体系建设 人才培养 |
| 文章编号： | 1008-2441(2001)04-0040-03 |
| 修稿时间： | 2001-02-20 |
Marketing and Blazing New Trails in Network Age |
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| LI Hong. Marketing and Blazing New Trails in Network Age[J]. Journal of Anshan Teachers College, 2001, 3(4): 40-42 |
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| Authors: | LI Hong |
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| Abstract: | Since we enter an electronic information age,the traditional management ways have fundamentally changed,and the concept of marketing is no exception.Nowadays,many new twenty-one-century thinking ways of it arise.This article mainly discusses on of them-network marketing,introducing its feature,advantages and disadvantages,and pointing out its tendency as well. |
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| Keywords: | marketing network marketing electronic information age |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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