体育赛事经济影响评估现状述评

通过文献综述法对体育赛事经济影响的评估现状进行分析,发现体育赛事经济影响评估中所存在的问题。分析结果表明:目前体育赛事经济影响评估的指标体系缺乏科学性;对体育赛事经济影响评估的模型方法较为单一,缺乏系统全面的评估方法;对体育赛事经济影响进行全面评估较为困难;体育赛事的经济影响评估主要针对大型体育赛事,而对小型体育赛事的经济影响评估较少。建议:对体育赛事经济影响进行评估时,要对评估方法、指标进行实证检验和比较分析;利用其它学科评估知识,开发更具科学性的评估方法和模型。

Commentary on the Evaluation Status of Economic Impact of Sports Events

It analyzes evaluation status of economic impact of sports events by literature review to find the problems in evaluation status of economic impact of sports events.The results show that： the current index system of evaluation status of economic impact of sports events is not scientific;the modeling approach on evaluation status of economic impact of sports events is unitary,and systematic and comprehensive evaluation methods are absent;it’ s very difficult to have a comprehensive assessment of evaluation status of economic impact of sports events;and evaluations of economic impact of sports events are mostly focused on major sports events,rarely on the small sports events.Recommendation： the empirical testing and comparative analysis of evaluation methods and indicators is necessary in evaluation of the economic impact of sports events;and we should develop more scientific evaluation methods and model by using knowledge of other disciplines evaluation.