| 市场经济中体育的广告策略 |
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| 引用本文： | 洪清华,沈越.市场经济中体育的广告策略[J].西安体育学院学报,1999,16(2). |
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| 作者姓名： | 洪清华 沈越 |
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| 作者单位： | 华东师范大学体育系 |
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| 摘 要： | 运用文献资料法和逻辑演绎法，提出了体育广告的概念、作用、策划以及策略，并借鉴了国外体育广告的经验，为加快培育我国体育广告市场、促进我国体育广告业发展的步伐提供了理论依据和运作策略。
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| 关 键 词： | 体育 广告 策划 策略 |
Advertisement Taitics of Sports in Economic Market |
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| HONG Qinhua,CHEN Yue.Advertisement Taitics of Sports in Economic Market[J].Journal of Xi'an Institute of Physical Education,1999,16(2). |
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| Authors: | HONG Qinhua CHEN Yue |
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| Abstract: | On the basis of deep research into the theories of physical education,advertisement tactics,economics and advertisement psychology,We discusses the concept,effect,scheming,and tactics of sports advertisement by using the experience of other countries for reference.we also offer a theoretical basis and processing tactics to promote the undertaking of sports advertisement market and to develop the industry of sports advertisement. |
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| Keywords: | physical education adertisement tactics |
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