国内外“体育赛事与城市营销”问题研究现状

为理清“体育赛事与城市营销”理论研究的发展脉络,帮助利用体育赛事进行城市营销寻找切入点,本文通过分类和归纳,以“体育赛事对城市的影响或作用”和“如何利用体育赛事进行城市营销”两个层面为线索,对国内外相关文献进行综述,并提出未来研究方向的建议.

Summary of Research on the Sports Events and City Marketing

To collate the develop history of the research on the sports events and city marketing,and to get a sally port for the practice of city marketing with sports events,methods of categorizing and induction was used.With the trace of the impacts of sports events on the cities and how to market cities with sports events,relative domestic and foreign researches are summarized.Implications for future research are discussed.