| 我国体育产业的SWOT分析及其发展战略研究 |
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| 引用本文： | 唐广宁.我国体育产业的SWOT分析及其发展战略研究[J].沈阳体育学院学报,2012,31(1):11-14. |
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| 作者姓名： | 唐广宁 |
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| 作者单位： | 沈阳体育学院党院办,辽宁沈阳,110102 |
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| 摘 要： | 运用SWOT分析方法,分析当前我国体育产业的发展现状,对我国体育产业的内部优势和劣势、外部机遇和威胁进行了分析,对我国体育产业发展战略不同组合进行了讨论,提出我国体育产业发展战略,即发展型战略。体育产业发展型战略主要是通过利用外部的机遇和内部优势,采取各种积极措施,提高我国体育产业的竞争力。
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| 关 键 词： | 体育产业 SWOT分析 发展战略 |
SWOT Analysis on China' s Sports Industry and Its Developing Strategy |
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| TANG Guangning.SWOT Analysis on China' s Sports Industry and Its Developing Strategy[J].Journal of Shenyang Sport University,2012,31(1):11-14. |
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| Authors: | TANG Guangning |
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| Institution: | TANG Guangning(Administration Office,Shenyang Sport University,Shenyang 110102,Liaoning,China) |
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| Abstract: | The paper analyzes the current status of China’s sports industry,the strength,weakness,opportunity and threats of the sports industry in China and discusses different developing strategy of China’s sports industry,and proposes developing strategy by using SWOT analysis method.Developing strategy of sports industry mainly takes advantage of external opportunities and internal strengths and takes positive measures to improve the competience of China’s sports industry. |
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| Keywords: | sports industry SWOT analysis developing strategy |
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