体育政策与地方认同——再论体育媒体的公共关系

体育与传媒的公共关系是体育传播学的研究热点,将天空卫视收购曼联队的案例作为研究对象,分析国际大型传媒集团采取的收购职业球队的行动,将这一收购行动置于转播权、政治背景和职业体育行业环境中考察,通过分析国际传媒公司与新技术、球迷情绪、地方认同和国家认同之间的联系与冲突,力求在技术扩张时代加深对国际媒体和职业体育间重要关系的理解。

The Sports Policy And Local Identity——On Public Relations Of Sports Media A-gain

It is a hot research topic in the sports journalism that the public relations between the sports and the media. Considering Sky＇s takeovering of Manchester United as a research object, this essay analyzes the actions that the large international media groups took the acquisitions of the profes,sional sports rentals, mean-while, it alto places the acquisitions into the environments of the broadcast rights, the political backgrounds and the professional sports industries to investigate. Through the analysis of the links and conflicts among the international media companies and new technologies, the fan＇s mood, the local and national identities, this essay focuses on deepening the understanding of the significant relations between the international media and the profe, ksional sports during the era of technical expansion.